September 28, 2018– A lot of the time what happens in the book business is that new authors don’t treat it as such. I’m not only talking to our self-published friends, I’m talking to our traditionally published peeps as well. The easiest part of being an author is writing the book, and the hardest part is marketing it, hands down, that’s the absolute truth, and that’s coming from someone who has a marketing and advertising background.
I know what you’re thinking, doesn’t the publisher do all the work while I get to sit behind a table at (insert name of bookstore here) and sign copies of my books for all of my adoring fans while they bask in my genius? The short answer? No. The long answer? F#*& No. Newsflash: You are NOT Stephen King, and no one is here to see you.
Harsh but true. Here’s the thing, traditionally published authors are expected to market themselves alongside the publisher. If you’re not willing to put yourself out there and help with the marketing, promotion, publicity, and you’re not willing to put the work in you’re going down in flames, I would bet my business on that. It’s even more of a challenge for our self-published friends! My advice? Get a strong business background first and go from there, learn as much as you can and then implement the good stuff. And if something doesn’t work, you can always pivot and change directions with your marketing plan. In order to become any kind of successful author, or to be successful at anything for that matter, you’re going to have to do whatever it takes, and it’s going to take everything you’ve got.
One of the best pieces of advice I was ever given when I started all of this was, “When you’re writing a book it’s an art. When the book is finished, it’s business. Never confuse the two.” That piece of advice has been instrumental in me making decisions as a writer and business owner.
Keep your chin up, keep writing, remember that this is a business, and take all of the good advice you can get. Remember, you get what you work for, not what you wish for.
Write that on my tombstone.