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This is Cool and Useful…

October 12, 2018– Ok, fellow writers; I found this online and it’s pretty exciting! Check out this list of bones, organs, cells, and blood in the human body. Why is this interesting and valuable you ask? Because depending on the genre that you write, a list like this may come in handy especially if your characters are going to be fatally injured. Once again it all comes down to credibility in your writing!

Let’s say your character gets cracked in the ribs or needs open heart surgery, now you know a bit more about what you’re talking about and your reader will appreciate your knowledge. Here’s a little taste of a scene I just cooked up; I hit him so hard that the next day in emergency, the x-ray showed I had fourteen broken bones in my left hand. I never thought I’d be a southpaw when it came to fighting, but I guess it was just a matter of survival. 

Happy Writing! X LLB

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As an Author, Are You Doing This Right?

October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?

Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.

But, Lacey! What do I post on social media if I don’t have a product? Easy.

  • Behind the scenes looks at your work
  • How you came up with the idea for your book/ inspiration behind it
  • A typical workday for you when writing
  • Sneak peek of the manuscript title
  • Any art sketches if applicable
  • What your goals are with writing
  • What books you’re currently reading
  • What books your book compares to
  • Why you became an author
  • Why your story matters
  • Contests
  • Giveaways
  • And everything else that relates to your book that you can possibly think of

So, here are some tips on building a solid social media presence.  You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!

  1. Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
  2. Stick to a schedule. Figure out what you’re going to post about and when.
  3. Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
  4.  Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
  5. SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.

At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, pandapublishing8@gmail.com.

You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.

X LLB

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All GOOD Authors Are Streetwise…

October 8, 2018- Trust me when I tell you this, all authors are streetwise. Well, the good ones anyway. When people ask me what I do, I usually answer, “Whatever it takes.” To be a good author, not only do you have to be a good writer, but you have to be a good publicist, an excellent salesperson, a ruthless business owner, and a brave performer. Authors are streetwise because we have to be. We trust our guts, go with our intuition, and chase down ideas for stories that lead us down darkened alleyways, into sketchy situations, and across the ocean in pursuit of them. It’s the willingness to do what needs to be done in order to succeed. Every author I’ve ever had the pleasure of meeting has always had this drive, desire, and gleaming personality that could charm the toughest of customers into buying their work or at least engage them into talking to them!

We’re streetwise because we don’t have any other option, especially when it comes to self-publishing because if we don’t do it, who will? Us authors have a willingness to go through hell and back to reach our goals. We do most things in pursuit of the end game, in pursuit of selling one book, or in selling one-more-book. We fight hard to have our voices heard, to have our books displayed, to be best sellers, to cement and earn our reputations as wielders of words. We are ferocious, dedicated, and our biggest critics. We do this because we love it and because we believe our stories need to be heard. We do this because we believe in something bigger than ourselves and because we want to leave this earth with something that outlives us.

So, as any type of author, traditionally published or self-published, let me remind you of your importance in this world; the world shines brighter because you’re in it and because of the stories you tell. The world is a better place because you’re willing to do what it takes to realize a dream. Don’t ever forget your purpose; to tell stories that change lives.

So here’s to all of my streetwise colleagues, I salute you.

X LLB

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Fall Reading Challenge…

October 5, 2018– Ahhhhhh Fall; what a wonderful season! It’s the perfect time of year to snuggle up and read. Check out the fall reading challenge below, but feel free to substitute where you need to. Happy fall and happy reading!

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Let’s Talk About Book Clubs…

October 3, 2018- Ahhh, book clubs! I will say that I’m a huge fan of them and the discussions that take place over wine or coffee with friends. A couple of years ago, I started a book club, and our first meeting was in the summer in my backyard; it was also our last meeting. We read The Little Old Lady Who Broke All The Rules. To be honest, I wasn’t a fan of the book, and I hoped for a lot more from it from what I had read on the back. Sometimes that’s a problem, isn’t it? We expect the inside of the book to be as good as, the back cover. But, now I’m rambling. Here are four tips for hosting a book club:

  1. Get some friends together and figure out what you’re going to read. What we did in our group when it came to choosing a book, it was the hostess picks first, then we take turns by birth month. If you have two people who are both born in the same month, the person with the earlier date goes first. It’s pretty diplomatic this way, and it also allows you to read outside of your genre which I’m always harping on!
  2. Set a time, date, and timeline. You need to decide how long the book will take to read, how long the book club meeting should be, and when the book club meeting will take place. For example, your book club could take place every third Tuesday of the month, the discussion is an hour long, and the book needs to be read in a month. It’s easy when you have a schedule to abide by.
  3. Choose a location. Again, what we did, was give each person a turn to host the book club in their home. If we were reading your book choice for the month, you were also the host of the book club meeting. Don’t feel any pressure to use this method though, you can comfortably host a book club at your local library or even a park, restaurant, or public place.
  4. Get your thoughts together. At our book club, w decided that we were just going to have an open discussion about the book and the characters with really no end game in mind. Sometimes the questions got off topic, and sometimes we were able to really stay in the moment. What I would recommend this time is to have a list of questions prepared. Perhaps every member could bring three questions or subjects to discuss that have to deal with the theme, characters, or even the style of writing. You could also talk about the ending, the parts you didn’t like, and why.

Unfortunately, life got in the way of us carrying on our book club, and we kind of let it dissolve on its own. I’d love to start one up again one day soon, and in this day and age, there are so many ways to stay connected! Think outside of the box and maybe think about hosting a Skype-based book club or a chat room book club, but most of all, have fun!

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Maslow’s Hierarchy of Needs (And how it helps your writing!)

October 1, 2018– Back when I was an official student of Marketing and Business, (I say official because I still consider myself a student of both, just not in a typical classroom setting) we learned about Maslow’s Heirarchy of Needs. It was fascinating and captivating to see what humans need and that we are unable to move from one level to the next if there are any gaps in the previous level. Let me explain; as we look at the chart below, we see that the very basics of human need are food, water, and shelter. If we don’t have these needs met, we can’t move on to social stability, achievement, and experiencing our unique purpose.

I know what you’re thinking…umm… thanks for the lesson but what does this have to do with writing? Well, think about the hierarchy below; how does your character fit into this? Does your character lack love and belonging and to they need to resolve this issue before moving on with their life? Is your character dying to be unique? Maybe your character is questioning their morality?

This chart will also make you credible. We know that human nature is to take care of the basics. If we have no food, our first goal is to find food and feed ourselves. Have you ever been so hungry that you can’t even think straight? I’m sure you have, we all have and for various reasons. How are we supposed to think about self-actualization when our stomach is growling so loudly that we can’t hear ourselves think? You get the picture.  Now, I know that some of you may argue the point that someone like Gandhi was able to reach self-actualization because he deprived himself of food, and yes there is merit to that argument. My point is, that with most people, including your characters, we can’t ignore our basic needs and we’ll do whatever it takes to meet them.

Happy Writing! X LLB

 

Maslow Hierarchy of Needs