June 28, 2019– Another Friday, another question! Let’s check it out:
Q: “Lacey, I’ve just been put in charge of writing my company’s newsletter (Dentist office) each month. Any tips for me on how to get started and come up with new info? I’m struggling.”
A: It’s pretty cool that you’re in charge of the newsletter! You’ll get to flex your writing muscles and hopefully get paid to do so. Here are some tips that work across all businesses.
- Use a catchy headline. Your headline has to grab your audience and make them want to read further.
- Make it easy to read. Use short sentences and don’t go overboard with the terminology that your audience may not understand. I’m not saying to dumb it down, but I’m saying keep who you’re writing for in mind. If you’re writing to other dentists instead of patients, then go ahead and get technical.
- Make it useful. Offer the readers information that is useful to them. They need a reason to subscribe to your newsletter and it has to be valuable and relevant info to them.
- Cite your references. If you’re quoting someone or using studies from white papers to share data, be sure to cite your references!
Newsletters are a great way for companies to keep in touch with their clients, they’re great for announcements and offers, and they’re a fun way to inform your clients about what you’re up to. If you don’t have a newsletter, you should consider making one!
June 26, 2019-Check out this Youtube video about finding your calling! What are you supposed to be doing with your life?
Check out this episode that talks about Twisted Tales and why you need to write one!
I’ll read a beautiful poem by author Giuliano Enciso from his work titled, On Blank Pages.
June 21, 2019– Wow, this is an excellent question! Let’s dive right in.
Q: “Lacey, my family doesn’t support my dream of becoming a writer. They tell me that I won’t make any money and that I should focus on getting a real job. Writing is something I love, but I understand that I will need to pay my bills at the same time. How do I convince them that I’m doing something that I love and that this will pay off?”
A: Whoa…for a second after reading this, I was at a loss for words. I’ll break it down because there are a couple of hidden questions in here and I don’t want to miss them.
- My family doesn’t support my dream of becoming a writer. Sometimes, families aren’t supportive of our dreams. They mean well, but then again, some of them don’t. Some families don’t support the arts, and they don’t understand or appreciate any form of artistic expression. This can be very difficult. You have to follow your OWN path and whatever journey that leads you on. No one can decide what you should do with your life. If you want to be a writer, by all means, do it! Find others that will support you in all of your endeavours no matter what they are.
- They tell me I won’t make any money and I should focus on getting a real job. I can tell you from first-hand experience that this has been said to me time and time again. “Writer’s don’t make any money,” “How are you going to pay your bills?” “No one is going to buy your books,” “Who do you think you are?” Yep, it hurts. But, that’s what makes victory so sweet. The fact is, there are millions of writers out there who make plenty of money writing books. And there are so many ways to make a living writing! You can write for magazines, you can do copywriting, editing, content creation, blogging, journalism, and hundreds of other things that revolve around writing. Focus on honing your skills and getting as much experience as possible. Last time I checked, which was 56 seconds ago, writing was a real job.
- How can I convince them that I’m doing something I love and that this will pay off? You can’t and you never will convince them so stop trying. Do what you want to do because YOU want to do it. Life is way too short to be living your life based on what other people want you to do, say, or think. Getting up in the morning is a gamble, crossing the street is a gamble, travelling is a gamble, and the list goes on. There are no guarantees in life except that we only have one shot at it. Don’t spend your life wondering what if. If this is what you want to do, you don’t need anyone else’s approval. I can’t tell you that this will pay off, but what I can tell you is that you won’t regret trying. We only regret the chances we never take.
Keep your head up. If you don’t believe in yourself, who will?
If you have a question you’d like answered, please send us an email to email@example.com.
2 things you can do to promote your self-published book!
June 19, 2019– It was in the Harvard Business Review magazine where I read that employers are starting to (finally) hire people who are of different abilities. The publication called it Neuro-Diversity and the article featured a young man named John who is on the autism spectrum. Many people with ASD are of higher than average intelligence and possess special skills that relate to exceptional memory and pattern recognition among many other things. (https://hbr.org/2017/05/neurodiversity-as-a-competitive-advantage)
I recently had the pleasure of meeting with a gentleman who is on the Autism Spectrum. During our meeting, he was witty and super intelligent; his knowledge of a specific topic was staggering. He told me that he had written a book and he wanted me to take a look at it. I happily agreed and now we are working on the publication of his work. His suggestions will change the way that we format books going forward! I was in awe of his attention to detail and his ability to remember stats and facts; he was a more skilled writer than many I have come across (including myself) with his technique and I admired his ability to write with such flow and ease. He taught me so many things in a matter of minutes and has forever changed the way that my company will create books in the future.
The point is, we need more neuro-diversity in our lines of work. There are gifted people out there who are not given a fair chance to display and use their gifts because perhaps they lack social skills or they don’t make eye contact or they have what some people would call obsessive behaviours. Those with different cognitive abilities have amazing work ethics, they are laser-focused and extremely creative and innovative. They see the world in a different way, in a way that we may not be able to see. But, if we give them a chance to join us in our line of work and at our workplaces, we’ll have a new perspective on creativity, friendship, abilities, and Neuro-Diversity.
June 14, 2019– Let’s check out today’s question!
Q: “Lacey, I’m working on a couple of novels at the same time and I’m having a hard time keeping things straight! I’ve mixed up my characters and plots in a couple of points during the story and am driving myself crazy. How do I fix this?”
A: Well, kudos to you for working on not one, but two novels! That’s very exciting. Yes, it can be difficult when working on multiple projects to keep things in order. I can’t tell you how many manuscripts I’ve edited that have had the wrong name (or the previous name) of the character written down in later chapters. The good news is that it happens to everyone. The other good news is that it’s easy to fix!
- Sticky notes are your friend. Before sitting down to work on either one of your novels take a sticky note and write the main character’s name in BOLD, BLACK, marker. Stick it to the screen of your laptop. This is a visual reminder of what you’re working on and which character/book requires your attention.
- One thing per day. Section your week into specific days that you will work on each project. For example, I write Becoming James Cass on Monday, Tuesday, and Wednesday, and I write I am Jessica Westlake on Thursday, Friday, and Saturday. It’s much easier to write on certain days rather than to spend the morning of each day working on project one, and the afternoon working on project two. You’ll be less inclined to make a mistake…unless of course you’re like me and you never know what day it is.
Keep the questions coming! I love helping out fellow authors and answering your questions:) X LL B
June 12, 2019– This is a question we ask ourselves that changes over time and certainly as we get older. The question of what exactly do you want also is based on what matters most in our lives at that moment and is shaped by the experiences we’ve had.
As an author, I ask you this question! You have to define what you want before you can ever succeed in getting it. People who don’t have goals (especially written down) are like rudderless ships adrift at sea…they’re going nowhere, fast.
It’s important to write down exactly what you want for your life and to be as specific as possible while making your list. This list is very personal so please don’t filter yourself and don’t ever think that anything you want is too big to consider. The bigger you dream, the better. Don’t box yourself in by thinking small!
After you’ve made your list, STOP doing all of the things that WON’T get you to your dreams. For example, if one of the things on your list is to finish your novel, then stop wasting time, stop playing on your phone, stop getting distracted.
If we all just took five minutes a day to work on each item on our list of goals, imagine where we would be in a year, I bet a lot of those dreams would be accomplished!
So, get started on your list; What Exactly Do You Want?