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Publisher’s Corner…

July 26, 2019– Here’s another great question from a reader! If you have a question for my team or myself, send us an email at pandapublishing8@gmail.com.

Q: “Lacey, you have a ton of content on your site, how do you think of fresh ideas all of the time?” 

A: Thank you for noticing first of all! I try so hard to bring fresh ideas and new things for us to talk about! Some days it can be a struggle that’s for sure, especially when we have a blog, Youtube channel, podcast, and various social media to keep up with. I do my best not to duplicate content, so you won’t get a podcast that has the same info or material as on our blog, etc. When it comes to finding inspiration for content, here’s what I do: 

  1. I scour the news. Yep, it’s depressing at times, but I look for things that I can talk or write about especially when it comes to creative writing. Sometimes the headlines can inspire a book idea or a skewed perspective for a topic that I can share.
  2. I listen to conversations. Eavesdropping? Check. When I’m out getting coffee or I’m shopping, or anywhere in public, I listen to the people around me. Sometimes waiting in line at a place can provide lots of great ideas!
  3. I read trade publications like Writer’s Digest and subscribe to magazines in my field of work. This allows for a lot of ideas on topics that are relevant for our readers and writers who visit and subscribe to our content. It also means that staying up to date on all things publishing is essential in bringing the most relevant topics to our media.

Thank you for all of the questions! X LLB

 

 

 

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What Is Your Personal Brand?

July 24, 2019-Hold on a second, what exactly is a personal brand and why does it matter? When we talk about brands or branding we automatically think of names like Nike, Starbucks, Apple, Amazon, and Coke. Personal branding is a bit different in that you develop a professional identity that sets you apart from others in your field. Remember your roommate in college who was known for her massive shoe collection? Or what about the guy on the third floor in accounting that wears a different, goofy tie every day? Like it or not, that’s one type (and often unplanned) of personal branding. Personal branding helps you and here’s how:

  1. Numerous benefits to your career. Standing out from the crowd is essential in today’s job hunting market and branding can often be the deciding factor when it comes down to choosing between two hires. It could be the unique presentation of your resume cover letter that nets you the job, or maybe your knowledge of obscure, historical facts, whatever it is, being known for something is almost always a good thing!
  2. Builds confidence. When you’ve built a solid personal brand, it shows that you are confident in yourself. And when clients or prospective employers see this, they have confidence in your abilities.
  3. Gains trust. People work with brands they trust and brands that haven’t let them down over the years. With a strong personal brand and doing what you say you’re going to do/delivering what you say you’re going to deliver, you gain people’s trust. Trust can’t be bought and once it’s broken, you’re in trouble and your personal brand could be too far gone to repair.

Personal branding has so many other benefits! How are you building your brand? X LLB

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Publisher’s Corner…

July 19,2019- Let’s check out our Publisher’s Corner question of the week!

Q: “Lacey, I don’t read a lot of books because I don’t have tons of time, I know you’ve said in the past that reading directly influences writing, so I’m wondering what I can do to make more time to read! Any suggestions?” 

 A: “Ah, yes. This is a huge problem in society at the moment! We are living in such a fast-paced world that we barely have time to do anything pleasurable or just for fun. But, making time to read is essential! Not only does reading lend to our ability to write, but it also makes us better writers, better storytellers, and more empathetic toward our fellow humans. The average Canadian adult has approximately 5 minutes per day to read!  That’s it. I admire your commitment to reading more and I’m so happy to help! Here’s how I squeeze in time to read”: 

1) I wake up an hour earlier or go to bed an hour later. Carving out this hour to read is essential to my happiness and to my business as I usually read things that are relevant in my field such as trade magazines or what’s trending on the best seller’s list. This hour before or after allows me to be uninterrupted.

2) I listen to audiobooks. Audiobooks are portable and you can listen to them everywhere. I travel a lot so this format of book allows me to get my reading done in the truck, on a plane, in the airport, on the treadmill, or wherever else I am. You wouldn’t believe how much time is wasted while travelling and waiting!

3)I read novellas, short stories, poems, and magazine articles. Reading anything is better than not reading anything at all! I’ll pick up a book shot by James Patterson for a quick, action-packed read that satisfies my craving for a good story in a short time.

Getting your daily dose of reading is only a matter of scheduling and preparing! Happy reading and writing! X LLB

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Publisher’s Corner…

July 5, 2019– Check out the question for this week!

Q: “Lacey, how do you manage to keep positive when people tell you they don’t like your work? I wrote a short story and my colleagues didn’t care for it. They were nice enough, but I could tell that they weren’t being completely truthful so I pressed them and they told me the truth finally. I was pretty upset and hurt. Maybe I should quit writing…” 

A: “This is a good question! I get hate mail all of the time telling me that I’m a terrible writer, that people don’t like my books, and that I should stop writing because I have no talent. It’s something that comes with the territory and this business has given me a thick skin!” Here’s how I manage to stay positive:

  1. I remember that everyone is entitled to their opinion. That’s just it, it’s their opinion and not the truth or reality that I choose to focus on. They can hate me and my books and I’m ok with it because writing is art and art is subjective.
  2. I stay in my own lane and focus on my own craft.  I don’t pay attention to what other people say about me. You will never be criticized by someone doing more than you. Read that again. If I worried about what other people thought of me, I’d never write another word.

The point is, keep writing because you want to write. Who cares what anyone else thinks? The only person’s opinion that matters is yours.
X LLB

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How Far…

July 3, 2019- This is a really cool graph about travel that will serve our historical fiction writers well! If there are any vessels that you are unsure about, Google them to find out more information and the time periods in which they were used. Remember, just because you’re writing fiction, doesn’t mean that you shouldn’t be credible in your research. Happy writing! X LLB

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