January 14, 2021-Press releases and publicity are keys to becoming a best selling author. If people don’t know who you are or what you do, how can they find you and your work? I know I’ve said this a hundred times over the course of this program, but it cannot be understated! Press releases are just another tool in your arsenal that can help build your Best Seller status.
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. Here’s some math to keep in mind when sending out your press releases: For every 100 press releases sent out you’ll have 1 person interested in what you have to say. That’s 100:1 ratio. To some, this may seem like a numbers game, but where the fortune lies, is in the follow-up. Press releases need to be well crafted in order to properly get your message across and there should always be a call to action. Your press release should include:
- Headline. This should grab the media’s attention and give a brief overview of why the following story is newsworthy. It’s especially helpful if you can link your press release to current events.
- Contact info. Your name, phone number, email, where your books can be purchased.
- Dateline. Not the epic tv show, but the release date of your book, the city, and province/state. It’s essential for the media to know that they’re getting the most current info.
- Intro paragraph. Answer the 5 W’s. Start with the most important things first! Who, What, Where, When, Why.
- Body. In this section, include all the important info about your book; you can include an excerpt, reviews, and the back cover information. Why should anyone read your book? This is where you sell your work to the reader!
- The cover. Include the front cover of your book so that it’s a visual reminder for the person reading your release. Also include your website, and a call to action (where to purchase, where to get additional details).
The point is to keep your press release clean, simple, informative, and interesting. Your press release should entice the reader to take action. Remember to follow up on every press release you send out!
To get more information about press releases and our Best Seller Bootcamp, click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 13, 2021-As we continue our Best Seller Bootcamp this month, we’ll focus on a number of topics. Today we’ll be chatting about Guerilla Marketing and what it is, how to use it, and why it matters to your best-seller success.
What it is: Guerilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. So, if that’s the definition, how do we use this as authors to promote our books? And to top it off, there is so much noise online right now, how do we cut through it so that our stuff gets noticed?
How to use it: Imagination is more important than budget. The purpose of Guerilla Marketing is to generate buzz-worthy word-of-mouth that is repeatable. You want to get people talking about your book. A word to the wise, ensure that your message is clear because mysterious, muddled messages will get people talking about the wrong thing. Some great examples of Guerilla marketing for authors include things like:
- Dress up as a character from your book and hand out samples, press releases, and promotional items that are clearly branded with the cover of your work and where people can find your books!
- Think outside the bookstore. Years ago, when Neal Pollack released his first book, “The Neal Pollack Anthology of American Literature,” he did a reading in the bathroom of a train station; 15 people showed up to the reading, but the story of an author doing a reading in a bathroom went viral and helped sell more books.
- Make it fun and interactive. If your book is a mystery or a middle-grade adventure novel, why not create something fun like a treasure hunt in different parts of your city! Get people to send in photos of the treasures you’ve hidden in order to be entered into a draw for a grand prize.
Why it matters:
- It gets people talking. Your biggest problem as an author right now is people not knowing who you are. Guerilla marketing tactics, when deployed correctly, get people talking about you and your books. And most importantly, they’ll tell others!
- It builds your brand. You, and everything you do, are part of your brand. Guerilla marketing allows you to connect with your readers and audience in a meaningful way. ONLY when people like you and trust you, they’ll buy from you. If you create your Guerilla marketing campaign with your readers in mind, you’ll make an unforgettable impression.
Take a chance on Guerilla marketing, you’ll be glad you did! And for more in-depth info on this subject, please click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 12, 2020– This month as we focus on Best Seller Bootcamp, we’re talking about all of the moving parts that contribute to the success of becoming best-sellers. I’ve personally used each one of these tools over the years because they work! Today we’ll be talking about newsletters, how they help sell your book and what they should include. For the full, in-depth plan included in our course, visit: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
Let’s start with the basics: A newsletter is a piece of consistent, digital media that helps keep our readers up to date. It should be informative and entertaining, but what else should it include?
- New releases. Your newsletter should include any new releases and their complementary titles. For example, If you liked Obsessed with Her, you should read the prequel Becoming James Cass. This allows your readers to stay in the loop with other books they may enjoy.
- Updates. What are you working on? What books are coming next? Will you be attending any events? Can you post a digital schedule of your events? Perhaps you could share a progress report with your readers or a new character sketch?
- Excerpts. Put in a sample of your book, a teaser, something to give your readers a taste of your work. Don’t make it too long, and remember to start where the action is.
- Your social media handles. Facebook, LinkedIn, Twitter, Instagram, your website, YouTube Channel, and everywhere else your readers and potential readers can find you.
- Links to your work. Amazon, Indigo, Barnes & Noble, your webstore, independent bookstores, and wherever else your books are available.
- Interesting information. Little known facts about your books or links to current news stories that talk about things relative to what’s going on in your book eg. New tech updates, political stances, new developments etc.
The most important thing you should provide your readers through your newsletter is value. Whether it’s sharing author tips, how to’s, or new tech gadgets that make your writing life easier, valuable information is what your readers want!
To subscribe to our newsletter, send us an email at email@example.com and we’ll happily add you to our list. In the meantime, check out our Best-Seller Bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 11, 2020– A few days ago we spoke about the importance of author platform and how it connects us with our audience. As an author, you are essentially a brand; how you dress, speak, engage with your readers, the way your website looks, how your table is set up for shows, your social media posts and presence, etc. are all tiny pieces that fit together to make up your author brand. Just a reminder that you cannot become a best-selling author if you don’t have an audience!
Long ago, before the internet, we only had a certain amount of reach. If you wanted to promote your books, you hopped into some mode of transportation with a briefcase full of books and went from town to town talking about your newest novel. Perhaps you scheduled some library talks, some school visits, and maybe a local writers group chapter. There were only so many hours in a day. But, with the advancement of technology, bringing your books and brand to readers en masse, is no longer an exhausting feat.
So, if we are a brand, how do we get more customers? The more people can connect with us and our books, the more likely they are to purchase from us. Here are some great ways to get your global audience excited and spread the word about your work around the world!
- Virtual visits. With the global pandemic happening right now, thank goodness for technology that keeps us in touch with friends and family. But why not use Zoom, Google Hangouts, or Facetime to connect with classrooms and boardrooms? I’ve used Zoom to read my books to kids in classrooms and answer their questions (virtual author visits), and I’ve used it to run marketing lectures for entrepreneurs and business folks. Virtual visits get your face out there and let people know who you are and what you do. Last year I did a Virtual Author Visit for a grade 1 class located in London, England and a lecture on Metadata for Self-Published Authors for a writer’s group in Florida.
- Facebook Live. Every Friday at 11 am, we have Pandamonium Publishing House International Book Club. In this weekly session, we discuss the book of the month that we’re reading. We talk about characters, themes, and take questions from readers. Facebook also lets you connect your online store to your author business page making it easy for readers to find what they’re looking for! Facebook Live is a wonderful tool to spread the word about your books because it lets you interact with readers in real-time.
- YouTube. Record excerpts from your book, respond to comments on previous videos, teach a class, run a tutorial on how to do something, put up trailers for your latest books, etc. YouTube is a great tool to help you get in front of readers and share your skills.
- Instagram Live. IGTV is Instagram Television where you can do live videos. It’s similar to Facebook Live as it lets you interact with participants in real-time. Do a raffle or draw, quiz readers on characters based on your book, read an excerpt of your work, host a contest, hold a weekly chat or book club. The possibilities are endless.
The list goes on, but in short, the more places readers can find you and interact with you, the better! Think globally!
To join our Best Seller Bootcamp, where we explore topics like this in-depth, click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 8, 2020– I know that we’ve covered Metadata before in a previous blog post, but I wanted to reiterate the importance of it in the process of becoming a best selling author. Let’s start from the beginning; what is Metadata and why does it matter?
Metadata is everything connected with your book including the description, the title, if it’s a series, keywords, categories, and more. Metadata matters because this allows readers and prospective readers to find your book and ultimately purchase it. There are hundreds of thousands of works being uploaded PER DAY around the world! This is why properly organizing your Metadata is CRUCIAL to your success if you want to be heard amongst all of that noise.
Online consumers unknowingly access book metadata when searching online, making your book easier to discover including the readers who already know about you and the readers who are just discovering your book. Metadata also tells librarians and booksellers where to shelve your book! The ISBN assigns categories that are standard in the publishing industry and also allows digital stores like Amazon to locate it online.
Here are some tips to help:
- Pick the right keywords and phrases that apply to your book. What would readers type into the search bar if they were looking for a book like yours? Use keywords that can easily be included in your description, title website etc.
- Write an excellent book description. Make sure it’s intriguing and grabs your audience. Think of it as an elevator pitch for your book. The description of your book is the MOST important aspect of conversion (turning discovery into a sale).
- Be consistent. Spell your name exactly the way it is on your book cover. If you use a middle initial or hyphenate your name, this must be done consistently with each book for as long as you’re an author. Being consistent allows more links to you and your work and this will allow you and your books to be easily searched.
You want as many qualified (reading your genre) readers as possible to find your book. Excellent metadata, along with great book marketing, and captivating writing, will help with the rest. Your book’s metadata is vital to your success and has a MASSIVE impact on your book sales. Quality metadata is the difference between achieving bestseller status or missing out on an opportunity to reach a reader.
This post is the TIP of the iceberg when it comes to Metadata and how to use it! There is so much more to it.
If you’ve decided that becoming a best selling author is one of your writing goals for 2021, then let us help! Join our best seller bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 7, 2020– Do you know what an author platform is? It’s essential to your success if you want to become a best-selling author. Most authors have the same problem, OBSCURITY. How can people buy your book if they don’t know about it or if they’ve never heard of you or your work? Short answer-they can’t and they won’t.
An author platform put very simply-*the tools you use as an author to reach a potential audience. We usually talk about author platform in the context of social media and connecting with your readers. Author platform should include the following things:
- Amazon author page
And whatever other forms of social media that you are comfortable using to share your work. Content should be fresh, and you should be genuinely interested in connecting with your readers. It takes years to build an author platform, and the importance of being authentic and engaged, cannot be understated! This is why author platform building is ESSENTIAL to have in place BEFORE your book is released.
In our Best-Seller Bootcamp course, we teach you how to build your author platform, best practices, the importance of hashtags and how to effectively use them, and so much more! Click here for more info on the course: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
Be authentic, build your platform, and engage with readers!
January 6, 2020– Becoming a best seller means you need a mentor who has been there before. Rule number 1 is that you should never take advice from someone who isn’t doing better than you and who hasn’t accomplished what you’ve set out to do! If you could have any author mentors on the planet, who would your top five consist of? Put together your dream team of mentors! Here’s what you should look for when making your selection:
- They align with your goals. If you wanted to be a great swimmer, you’d probably want to swim with Jimmy down the street who has a pool, passed swimming classes, and maybe has even completed lifeguard training. But if you wanted to be an Olympic Gold Medal Winning swimmer, Michael Phelps is probably your best bet! If you want to be a successful, best-selling author whose books have been turned into movies, you’d want to have John Grisham or Nicholas Sparks on your team.
- They inspire you to do better and dream bigger. Some famous authors have faced impossible odds that include poverty, homelessness, and family drama, but they have succeeded in the face of adversity. One of my writing heroes is Charles Dickens who is considered to be one of the greatest authors of all time. Dickens, who grew up desperately poor, was forced to work ten-hour days in a shoe blacking warehouse to help his parents pay the bills. The conditions were harsh and unfair. Luckily, with help from his father (who was later imprisoned for unpaid bills) and education, Dickens was able to get a job as a reporter. By the age of 20, he was beginning to make decent money writing about Parliament. By the time he turned 25, his writing allowed him to be a full-time writer. Dickens was dedicated to shining a light on the unfair conditions of the poor. Much of his work focuses on the destitute and their hardships.
- They provide clues to success. The great thing about mentors is that by having someone who’s done what you want to do, you don’t have to reinvent the wheel. Success leaves clues! What are your mentors doing that you can repeat? How do best-selling authors act? How do they engage with their readers? And so on.
So, what do you do if your dream team of mentors are unreachable? Maybe they aren’t even living anymore! What do you do now?
- Read their work, biographies, and anything else you can get your hands on.
- Think in terms of WWMMD? What Would My Mentor Do? And follow their clues to success.
If your mentor is alive, but you think they’re untouchable because they’re famous, do yourself a favour and ASK! There is no harm in asking and the worst-case scenario is they say no. Imagine if they say YES!
To join our Best-Seller Bootcamp during the month of January, click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House
January 6, 2021-Contest Alert! YOU COULD WIN! To celebrate our Best Seller Bootcamp, we’re giving away (GIVING AWAY FREE ) a brand new iPad mini! 64 GB, silver, newest generation model, weighs less than a pound, has a 7.9-inch Retina display, and a battery life of 10 hours! Plus, it will come with Obsessed with Her and Becoming James Cass already loaded! All you have to do is send an email to firstname.lastname@example.org with Best Seller in the subject line AND follow our blog! Contest closes January 15. Good luck! Follow us on Facebook here: (2) Pandamonium Publishing House | Facebook and on Instagram here: Lacey L Bakker 📚 (@laceybakker) • Instagram photos and videos