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Fear Hierarchy

July 26, 2021– This week, we’ll be wrapping up Public Speaking for authors, which was our theme for July! Today we’re going to focus on something really cool that I had no idea existed until a few days ago; let’s dig into Fear Hierarchy and how authors can use it to overcome their fears of public speaking!

What is Fear Hierarchy? It’s defined as a list of fears in order of least afraid to most afraid with the goal of exposure to the situations to dispel the fears listed. As you immerse yourself and check your list off one by one, your confidence will grow, and you’ll be speaking in public as an expert in no time!

Sample hierarchy list: (Remember, this has to be unique to you! Write your list from least to most afraid)

  1. Read an article out loud to a friend. A newspaper or short article from a magazine will suffice.
  2. Ask a question. Next time you’re at a meeting, conference, or retreat, raise your hand and ask a question.
  3. Make a toast. When you’re out to dinner with family or friends, make a short, impromptu toast to celebrate being in each other’s company and enjoying your time together.
  4. Host a book club talk. By hosting book club, you’ll get to dig into subjects that matter to your participants. Maybe you want to talk about plot structure, setting, or character development, but whatever you choose, leading the talk will help you practice speaking to a larger group with a clear idea in mind.
  5. Speak to a small group about a subject you’re passionate about. Maybe it’s in a library setting, at a local chapter of crime writers, or a writing group of up-and-coming authors who are interested in publishing children’s books. Testing your skills in a small group is less intimidating than standing on stage in front of hundreds of people. This will let you test the water, answer real questions, and interact with your listeners.
  6. Host a workshop or class based on your knowledge. Now it’s time for the big show! You’re the featured speaker, and this is the thing that scares you most on your list! By now, you’ve had some great exposure and are ready to share your knowledge with your audience confidently.

Make a fear hierarchy of your own and expose yourself to the public speaking situations that intimidate you. Before you know it, you’ll be an old pro who has no fear of getting up on stage and saying your piece!

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How to Make Your PowerPoint Presentation Not Look Like Sh*t…

April 22, 2019– We’re (and I mean, me) are getting pretty creative with titles around here as of late (insert eye-roll here). As authors we often find ourselves teaching seminars and workshops about writing and the business of writing. I’ve been on both sides of the fence, one as a teacher and the other as a listener; there’s nothing worse than having/listening to a terrible presentation that is boring and non-educational. PowerPoint presentations can be valuable tools for your audience if done correctly, so naturally, let’s chat about what makes a sh*tty PowerPoint presentation.

  1. Crowding slides with too much text. Your audience isn’t here to read every word you write, they’re here to LISTEN to your presentation and maybe jot down a few important points. Leave your slides with plenty of blank spaces, not only does it look better, but it allows you to stick to the most important points and dialogue with your audience. If all of your content is on the slides why would your audience need you?
  2. Visual distractions. I’m talking about graphics (too many, too large, too small, too stupid) and backgrounds. Just because you CAN do something, doesn’t mean you SHOULD. Same goes for meaningless animation-save it because this is business.
  3. Impossible to read. There’s a client of mine who used a font in his email that looked like handwriting; it drove me nuts because I had a hard time figuring out what he was trying to say. Not only did this waste both of our time, but it also came across as extremely unprofessional. Use your fonts wisely and make sure that whatever you choose, that it’s readable. Remember that every PowerPoint presentation is a VISUAL aid for a live presentation.

The bottom line is to create a presentation that will engage your audience rather than overwhelm/put them to sleep.  X LLB

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The Power of Hash(tags)…

April 10, 2019-LOL! This has to be one of my most favourite blog titles to date. Seriously, too funny! As a business owner, author, and entrepreneur, I know how ESSENTIAL it is to be on top of things like hashtags. If you’re an indie author or a business owner, you need to know the power of hashtags! And if you’re not using them or using them incorrectly, you aren’t only hurting yourself, your business, the environment, and baby animals everywhere. Honestly, sometimes I just throw in nonsense to make sure you’re paying attention. I know that for some of you, hashtags, social media, and marketing can seem daunting, but let me assure you, with a bit of help you can do it!

Let’s start from the beginning, what are hashtags? It’s the pound sign (#) with a word or phrase after it. They’re used on social media and they identify specific messages or ideas. Get it? #hamont (Hamilton Ontario) which has been hashtagged 1.7 MILLION times. People use the hashtag symbol (#) before a relevant keyword or phrase in their Instagram post/Tweet/Facebook Post to categorize those messages/tweets/posts and help them show more easily in social media searches. Clicking or tapping on a hashtagged word in any message shows you other tweets/messages/posts that include that hashtag. Hashtags can be included anywhere in a tweet/message/post.

Hashtags are a great way to build your brand, boost your marketing, and keep in touch with your audience! Interestingly enough, using hashtags in your social media posts can greatly increase your engagement and Twitter reported that brands who use hashtags see a FIFTY PERCENT(!) increase in post engagement. See why this is essential?  Tweets, Instagram Posts, and Facebook updates that include hashtags were 55 percent more likely to be retweeted and shared by other users.

If you’re not hashtagging your social media posts, you are seriously missing out! Get on it today.

If you want more help with which hashtags to use and how not to annoy your audience by hashtagging everything, send me an email at pandapublishing8@gmail.com and I’ll send you our package pricing.

X LLB