Posted on 2 Comments

The Power of Hash(tags)…

April 10, 2019-LOL! This has to be one of my most favourite blog titles to date. Seriously, too funny! As a business owner, author, and entrepreneur, I know how ESSENTIAL it is to be on top of things like hashtags. If you’re an indie author or a business owner, you need to know the power of hashtags! And if you’re not using them or using them incorrectly, you aren’t only hurting yourself, your business, the environment, and baby animals everywhere. Honestly, sometimes I just throw in nonsense to make sure you’re paying attention. I know that for some of you, hashtags, social media, and marketing can seem daunting, but let me assure you, with a bit of help you can do it!

Let’s start from the beginning, what are hashtags? It’s the pound sign (#) with a word or phrase after it. They’re used on social media and they identify specific messages or ideas. Get it? #hamont (Hamilton Ontario) which has been hashtagged 1.7 MILLION times. People use the hashtag symbol (#) before a relevant keyword or phrase in their Instagram post/Tweet/Facebook Post to categorize those messages/tweets/posts and help them show more easily in social media searches. Clicking or tapping on a hashtagged word in any message shows you other tweets/messages/posts that include that hashtag. Hashtags can be included anywhere in a tweet/message/post.

Hashtags are a great way to build your brand, boost your marketing, and keep in touch with your audience! Interestingly enough, using hashtags in your social media posts can greatly increase your engagement and Twitter reported that brands who use hashtags see a FIFTY PERCENT(!) increase in post engagement. See why this is essential?  Tweets, Instagram Posts, and Facebook updates that include hashtags were 55 percent more likely to be retweeted and shared by other users.

If you’re not hashtagging your social media posts, you are seriously missing out! Get on it today.

If you want more help with which hashtags to use and how not to annoy your audience by hashtagging everything, send me an email at pandapublishing8@gmail.com and I’ll send you our package pricing.

X LLB

 

 

 

 

Posted on Leave a comment

The Best Time For a Book Launch…

April 8, 2019– Saddle up, partners! I’m about to provide you with a goldmine of information if you’re a self-publisher. Let me back up for a sec, you’ve written your book, it’s ready to sell, and you’re ready to launch , but now what? I know some of you are screaming at your screen, “WHAT? I HAVE TO KNOW WHEN TO LAUNCH ON TOP OF THE MILLION OTHER THINGS I HAVE TO KNOW AS A SELF-PUBBED AUTHOR?! ARE YOU KIDDING ME?!” Yes. And I’m sorry, not sorry. You’ll thank me in a second because I’m about to gift wrap the info and hand it to you on your choice of platter. And away we go…

January: Self-help, goal setting, motivational and inspirational books

February: Love, romance, and poetry books

March: Baseball, sports, spring, books for women

April: Religious, memoir, Easter, WW2 fiction

May: Summer reads, history, and parenting (Mothers)

June: Contemporary fiction, parent/fatherhood

July/August: Fiction (especially heavy themes)

September: History, politics, school/college

October: Mysteries, horror, thrillers, and yes, kid’s books lol!

November: Holiday, cookbooks, kid’s books, religion

December: DON’T LAUNCH ANYTHING THIS MONTH

So there you have it! The best times to launch your self-published work during the year. Sticking to this schedule will add to your success and that’s my biggest wish for you as a fellow author.

If your self-published work is struggling and sales aren’t where you want them to be, drop me a line at pandapublishing8@gmail.com any time this month for a free, 30-minute consultation. Let’s see how we can help!

X LLB