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How Far…

July 3, 2019- This is a really cool graph about travel that will serve our historical fiction writers well! If there are any vessels that you are unsure about, Google them to find out more information and the time periods in which they were used. Remember, just because you’re writing fiction, doesn’t mean that you shouldn’t be credible in your research. Happy writing! X LLB

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The Power of Colours…

May 22, 2019- Colours evoke powerful emotions. When designing your book cover, illustrations, and website, colour plays an important role! Let’s take a look at what each of the colours below, stand for:

RED: Courage, power, glory, love, drive, passion, inner strength, romance & violence.

ORANGE: Speed, dedication, loyalty, change, harvest, warmth, friendship & family. 

GREEN: Growth, renewal, intelligence, money, luck, envy, greed, nature & survival. 

BLUE: Peace, flexibility, water, depression, empathy, respect, honour & trust. 

WHITE: Cleanliness, purity, coldness, light, & hope.

BLACK: Glamour, security, power, wealth, mystery, intrigue & sophistication. 

For my book cover Obsessed with Her, we chose a black background (Mystery & Intrigue)  with red and blue writing for the title (red= violence) (blue= depression). You may have thought it as a coincidence, but every single thing we do is calculated and with purpose. There is also a MAJOR give away (the ending) in the shape of the title. (No spoilers here, sorry!)

Using colour is essential because you are getting your reader to subconsciously find clues to give them some insight into the type of book you’ve written.  

I hope now that you know about the power of colour, that you’ll use it wisely and use it to add to the reader’s experience!

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This Could Be The Shortest Blog Post Ever…

April 3, 2019– Did you see the image that goes along with this blog post? It says, How to Sell Books Without Marketing. I’m going to tell you exactly how to do that in two simple words, YOU. CAN’T.  It makes me crazy when people go around spewing incorrect and irresponsible advice to self-published authors who really want to sell their books.

Marketing is the catalyst that moves EVERY business, not just the book business! Without marketing, how are prospective readers ever going to find out about your work? Without marketing how can they find where to buy your book? Where can they find out about you as an author and how can they find out about new releases you have coming out? ONE WORD. MARKETING. Let’s explore a couple of different options for the best ways to market your self-published book.

  1. Word of mouth. We all know that word of mouth is the best way to sell anything; from movie tickets, insurance, books, and everything in between, word of mouth is the most trusted source of marketing. Word of mouth marketing is the most effective form of marketing because people trust the opinions of others (their peers, friends, relatives, and their immediate circle of people). Let’s say that you’re out on the weekend with some friends and one of them tells you about a fabulous new restaurant in your town; they talk about how excellent the service was, how fast their food came out, and the stunning decor of the restaurant. They also tell you that it was the best steak they’ve ever had and that you must try it! What are you going to do? You’re going to check it out of course! Same goes for books, readers who liked your book are more likely to tell others about it, this will lead to more sales of your title and at the very least, more hits on your website!
  2. Interactive marketing. This is also known as event-driven marketing which means that your readers have a two-way communication channel to connect them to your company. You as the author interact with your readers on many different levels and some of these include, shows, book signings, skype sessions, library talks, and any time you’re out in public. Interactive marketing is essential to your success because it lets your readers know that you care about them and what they have to say. It lets you meet them face to face and create a two-way relationship!

The above two types of marketing are obviously not an exhaustive list of all the options that are available, but they are an excellent and most important place to start.

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All Of Your Books Have Money In Them…

April 1, 2019– It’s the first day of April! Yay! Let’s hope that spring is in the air and that we’ll finally be able to venture outside sans parka. Today, I want to talk about the value of the books that you already have on/in your bookshelf, Kindle, iPad, phone, and digital libraries; it may seem crazy to think that every single book you own has the potential to make you a lot of money. I can’t remember who said it, maybe it was Mark Cuban, but whoever it was said, “Each book I read has at least one, million-dollar idea inside.” How do you find the money? Let’s explore!

  1. Inspiration to write your own book. This is definitely one way to make some dollars especially if you’re already a writer with an established reader base, but even if you aren’t, you can always find ideas to write about that could be the key to unlocking a potential book deal with a publisher!  Looking through books you already have can spark a new idea for a book of your own. After all, where do new ideas come from, right?
  2. Advice you can follow. If you have books about investing, the stock market, how to save money, and other financial advice, imagine implementing just one idea and how far ahead you could be this time next year! This happened to me personally when I read the book titled Profit First-it changed the way I budget for my business and I’ve never looked back!
  3. An idea that you can implement. Let’s say that you’re a cat lover/expert and you’ve got Modern Cat Magazine strewn across your furniture and on every nightstand in your home; it may be enough to spark a new idea that can make you money such as developing a new toy for cats, or a cat sitting business, or hosting a cat show that you’re going to spearhead in your city. Maybe you know enough about cats to query the magazine for a writing gig; you never know when inspiration can hit like a pound of catnip!
  4. A new view on an old perspective. This happens a lot in medical journals with new information coming to light all the time. First coffee was bad for us (this sentence was difficult to write and totally blasphemous), now it’s good. Then it was too much sleep, too little sleep, cell phones are bad, cell phones are good (debatable), and the list goes on and on.  Sometimes all it takes is a different perspective to open up a new side of your brain and spark an idea. By solving new problems, you can make a lot of dough. For example, you’ve been doing a lot of reading on the benefits of essential oils, perhaps you could host a workshop where people can make their own combinations or host a talk at your local health food store about how essential oils changed your life! The possibilities are endless.

We know that knowledge is freedom, but did you know that knowledge is also financial freedom if you act on it? Here’s to your success now and always! X LLB

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Habits-The Good, The Bad, and The Stackable…

March 20, 2019- Ahhh, habits! When we think of the word habits it’s often with a negative connotation. Bad habits include not exercising, exercising too much, smoking, too much alcohol, not enough sleep, shopping, spending, and whatever you think bad habits should be defined as. We all have habits and most of the time we run on autopilot because of the habits that we’ve created. For example, when you walk into Starbucks, what do you order? Why? Because it’s a habit and it’s automatic.

However, habits are useful when we use them properly; new habits can be built into our daily routine or stacked on top of the habits that we already have (habit stacking)! Habit stacking should not be confused with multi-tasking which is completely inefficient. The new habit should include a time of five minutes or less to complete, should be simple, should improve your life, and should fit nicely into your daily routine. Let’s look at a couple of examples of how you can incorporate this simple method into your daily life (I’ll use some of the things that I do as an illustration):

  1. Upon waking, I brush my teeth with my opposite hand (creates new neuropathways and increases creativity) and silently repeat five positive affirmations until I’m done brushing.
  2. Every time I exercise, I listen to an audiobook. I’m working out for an hour, but I also am “reading” an hour in my field.
  3. Any time I’m driving somewhere, I listen to a Ted Talk. They’re short and packed full of information that is useful.
  4. Every time I sit down to write, I turn off my phone. This minimizes distraction and is a simple thing that is automatic.
  5. Any time I have to wait somewhere like my doctor’s office or if I arrive at an appointment early, I always bring along a notebook with paper and write down as many new ideas for books as I can before I get called in.
  6. After dinner, I always put on the kettle and while I wait for the water to boil I plan my tasks for the next day from the most important to the least.

All of these actions are non-invasive, they don’t take up any additional time, and you don’t have to overhaul your life to fit them in. So, make a list of the simple, good habits, that you want to create for yourself and see where you can stack them! I’d love to hear if this worked for you; send me an email at pandapublishing8@gmail.com and me about your experience. X LLB

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Andrew Stanton Clues to a Great Story!

March 4, 2019- Awesome video to share with you today! Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling. Clue 1- starting at the end and working back to the beginning. (Contains graphic language …) Enjoy!

 

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Hey, Kiddo…It was a pleasure meeting you!

February 28, 2019– I had the absolute pleasure of meeting author Jarrett J. Krosoczka at the Society of Book Writers and Illustrators conference in New York City. He was the keynote speaker and in my opinion, one of the best speakers at the event bar none. His story was moving, emotional, and hard to listen to at times. I hope that you’ll check out his YA graphic novel, Hey, Kiddo, it’s fabulous and beautiful. Here’s a video of Jarrett talking about his book. Enjoy!

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16 Government Types for Your Story…

January 30, 2019– This is a very cool and useful infographic of sixteen government types and the way that they work. This is great for research purposes if you’re going to build/destroy a society in your writing. Brought to you by our friends at wordpandit.com:)

Research for Writing ~ Government Types Infographic.  Good for generalized current info all the way to basic structure of a Dystopian society.