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December 28, 2021– I was fortunate enough to be interviewed by the excellent editors of Orlando Voyager Magazine a few weeks ago and thought that I’d share the article with you! http://orlandovoyager.com/interview/inspiring-conversations-with-lacey-l-bakker-of-pandamonium-publishing-house/
In the article, I talk about risk-taking, what we do at Pandamonium Publishing House, and how we got here!
November 30, 2021– I hope you’ve enjoyed the content this month which was tips for authors to promote themselves and their books. Be sure to visit tomorrow for a brand new theme of the month! Today, we’re talking all about strategic marketing plans:
Your strategic marketing plan shows how to market your book for success and serves as a roadmap of priorities and decision-making. Here are the questions that you need to answer for your plan. If you can’t answer these questions with a clear and concise vision, then you’re not ready to launch.
1) Does your plan align with the mission of why you do what you do? For example, let’s say you want to inspire young girls to grow up and be empowered to make good choices. Does your plan align with that message? These used to be called mission statements.
2) Does your plan assess the current environment and fit well within it? Are people reading more e-books? Are they reading paperbacks? What is the average price? What are they reading right now? Etc.
3) Does your plan identify a gap in the market? This is your point of differentiation. Publishing Made Simple came about because we got 15 phone calls in a week asking to answer questions about publishing.
4) Does your plan clarify strategic goals? What do you want your book to accomplish? How long will it take? How much will it cost?
5) Does your plan provide a logical pathway to reach the above goals? This is the ‘how’ you’ll do it.
6) Does your plan provide deadlines, objectives, and troubleshooting? What if the book doesn’t sell 5,000 copies in the first month? Etc.
7) Does your plan include a method for measuring and evaluating the success of the said plan? E.g., you set out to do a school visit four times a month, were you successful?
If you need help with your marketing plan as an author or publisher, you’ve come to the right place. Check out our offerings here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House or email us for a custom quote based on your needs email@example.com.
November 29, 2021– Can you believe that we are finishing up our theme for the month tomorrow? We talked about daily tips for authors to promote themselves and their books, and I hope that you’ve learned something and, most importantly, that you’ll put what you learned into action! Today we’re talking about communication essentials:
We need absolute clarity when we communicate our brand! People may not know what you do or why you do it, or where to buy it, but the following tips can help them find you.
|Customer’s Needs:||Your Solution:||Benefit to Customer:||Impact on Customer Life:|
|Their child doesn’t like to read||Your book has interactive activities that make reading fun!||They read the book with their child, and they love the book and decide to read more!||Their child develops a lifelong love of literacy.|
Check out our classes, courses, and workshops here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House
Pandamonium Publishing House, Publishing Made Simple.
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