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The Difference between Success and Failure for the Authorpreneur

February 15, 2019– I do a lot of talks and host a lot of classes on writing and publishing, and at least once per class this question comes up: What does it take to become a successful author/entrepreneur? Is there a secret formula? Is there a quick fix, magic wand or potion that can help? If you read my blog or have met me in person, you’ll know exactly what I think of that. The short answer is NO to all of the above. What I can tell you is that there are strategies and actions that will lead you to success and that they’re way better than any magic wand.

  1. Believe that you can do it. I know, I know, I’m usually a hard ass that says stop wishing and start working, but I want to remind you that if you don’t believe in yourself, no one else will. See? There’s the cynic you’ve all come to know and love. You’ve got to have the mental posture for success. Believing in yourself requires daily dedication, encouragement from within and positive self-talk. What’s that famous saying? Whether you think you can or think you cannot, you’re right!
  2. Have the right people around. I’m talking about everyone from the people you employ to the people you hang around with on a frequent basis; if they’re not forcing you to up your game and become a better author and entrepreneur, then you’ve got the wrong group. If you want to be successful, you have to hang around successful people. Have a mentor, have the right heroes, and have people that you look up to.
  3. Expose yourself to what is new. Did you learn anything today? Your competition did. You must stay on the cusp of what is happening in your industry to stay informed and relevant. The more you learn, the more you earn. Are you reading publications that will make you a better writer? Do you subscribe to content that will make you see things from an entrepreneur’s perspective? Are you learning the business and are you striving to be better than you were yesterday? Can you name the current trends in your industry? If you said no to any of the above questions, you’ve got a lot of work to do.
  4. Take responsibility. Can you guess who is directly, unequivocally, 100% responsible for your success? That’s right, YOU — no one else. When the bus goes sideways, and you’re the driver, you have no one else to blame. Blaming others for your actions, decisions, and ramifications of those decisions is a gigantic waste of your time. And let me tell you something else, if you blame others, you won’t be in business very long. Successful people take responsibility for every choice they make and for everything that happens to them whether good or bad. Your name is on the door so act like it.
  5. Take action. Come on; you had to have known that this was coming if you’re a regular reader of this blog. Action is the only way to get what you want. You can dream about things until you finally wake up and see the world for what it is; the only people who reap rewards are the people who are willing to work for them. Nothing happens until you do something. Don’t be all talk and no action. I can’t stand people like that. You are what you DO, NOT what you say you’ll do.

Here’s to your success! May you get what you deserve. X LLB

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I Challenge You to Challenge Your Challenges…

January 18, 2018-Read the title again. It sounds confusing, I know, but in reality, it’s quite simple. This year I want you to challenge your challenges! But what does that mean? Let me help you with the process:

  1. Make a list of all of the challenges you’ve had in your writing career to date. I’m talking everything. Some of these challenges might include not getting a traditional publishing deal, not meeting deadlines, not getting enough or any speaking engagements, not selling enough books or earning enough income to survive with your work. Maybe it’s not having enough time to sit down and write or scheduling blocks of writing sessions. Perhaps you haven’t been able to join any associations, or you haven’t been able to do any continuing education for your writing. Whatever the challenges you’ve experienced, write them ALL down.
  2. Make a list of all of your writing accomplishments to date. Yes, again, this means everything! Perhaps you’ve been able to read your book in schools, or maybe you’ve had something published in one of your favourite magazines, perhaps you’ve been able to secure a grant for the historical fiction book you’re writing, or maybe you’ve been asked to be a guest speaker somewhere. Maybe you’ve started a blog that has received tons of visits, or maybe you’ve self-published a book on Amazon. Whatever the accomplishment, however big or small, be sure to write it down.
  3. Find the gap in between. This is where challenging your challenges comes in to play; look over your list of accomplishments, look at everything you’ve been able to do thus far, you should be proud of yourself! Now study the two lists you’ve made and find the gap in between, the difference in between your challenges and your accomplishments is ACTION. So, let’s go back to the challenges list and use not having any speaking engagements as an example. Why haven’t you had any? Have you put forth enough action? Have you contacted everyone you know? Have you sent out emails introducing yourself and what your work is about? Have you labeled yourself as an expert in your field and have you knocked on every door to see if people are interested in what you have to say? Now, if you look at your list of accomplishments, do you remember what you had to do to get there? Do you remember the hours you put in? Do you remember the emails, postcards, phone calls, rejections, and getting up and trying again? When you apply enough effort to something, eventually, you get exactly what you want. Apply the same amount of effort to your challenges as you did to your accomplishments, and soon enough, the list of accomplishments will grow, while the list of challenges, changes.

I love the saying, you can do anything you set your mind to, even though I believe something needs to be added to that statement. Here’s what I’ll say instead, “You can do anything you set your mind to and anything can be accomplished with enough effort, discipline, and action.”

This year, I challenge you to challenge your challenges. Happy writing! X LLB

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How Well Do You Do This?

August 27, 2018- You are a self-published author. I want to know how well you do this one thing. It’s something that some of us shy away from, it’s something that can be uncomfortable for most, but it’s something that is imperative to your success.

Some of you may be saying, “Of course I do this!” But, for others, death is more welcoming than completing this task.

What is that one something that is imperative to your success as a self-published author? It’s self-promotion! Here’s usually what happens:

  1. Author writes the book. Edits are done, cover designed, etc.
  2. They get someone to print it.
  3. Hundreds of copies of their book sit idle in their garage.

I’ve broken this down to the simplest point. Of course, there is much more that goes into the in-between of writing to print. So, let’s get to the meat of the conversation and talk about the hundreds of copies that just sit idle in the author’s garage and what to do about it! Self-promotion is the key to your success. If people don’t know about you and your book how the heck do you expect them to buy it? Your biggest problem is obscurity. Once people start to take notice in what you’re saying they’ll take notice of what you’re selling.

  1. You MUST create a marketing plan BEFORE your book comes out. Why? Because you need to know where you’re going to know when you’ll get there. Set goals, but develop a comprehensive marketing plan. Author platform is also crucial, but that’s a whole other blog post:)
  2. Self-Promote. Yep, I said it. Get used to talking about yourself, your book, and your work. Get ready to start promoting your book to everyone you come in contact with. Get ready to pound the pavement, have doors slammed in your face, and get ready to be told NO a thousand times. You have to develop a thick skin. There are a lot of haters out there and do you know why? Because they can’t do what you do.
  3. Believe in yourself and your work. You must believe that what you’ve written is valuable and that people want to know about it!  I remember reading the 10 X Rule by Grant Cardone, and one thing in the book stuck out in my mind, it went something like this: “I don’t want to push my product on people!” and Grant Cardone said, “It’s a shame you have a product you don’t believe in.” This hit me like a ton of bricks, and I NEVER hesitated again to approach someone with my books. Do you believe in your words? Do you believe in yourself? If not, don’t bother writing another word. If you don’t care, neither does anyone else. Stop, go get a different job, and chase another dream. Let me tell you something though, believing in yourself is the only way to make your dreams come true. It starts with that. The second thing is taking action. That’s it. It’s that simple.

So, how well do you self-promote? How much do you believe in yourself? How much action do you take?

X LLB

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All About Fiction Genres!

May 30, 2018- Let’s talk about fiction genre descriptions; there are a number of fiction genres, so I am going to take a couple of minutes to describe a few of  them pretty briefly.

Action/Adventure: Action is key, there’s a quest, jungles, deserts, and mountain ranges make ideal settings. Usually geared towards a male audience.

Historical Fiction: A story that is fiction set in a real time in history. Involves political/social events of the time.

Mystery: Everything gets explained at the END of the story. A modern mystery contains a character’s struggle, psychological obstacles, and motivation.

Psych Thriller: A story that explores the “WHY” something happened. This genre focuses on character’s motivations, feelings, and mental activities. This genre also creates feelings of excitement or suspense. Psych Thrillers are usually based on illegal activities, sex, and violence. It’s a kill or be killed type of situation for the characters involved.

Glitz: Usually feature wealthy characters who are high profile career persons,and are set in exotic/metropolitan locations, e.g. NYC, Hollywood, etc.

Erotica: Graphic descriptions of character’s sex lives.

RomCom: Romantic comedies are usually in the author’s voice or the voice of the main character. Comedy is intertwined and the main character has a love interest that may cause them hilarious problems. At the end, they live happily ever after.

Of course, there are so many more genres and sub-genres, when it comes to fiction, that I couldn’t possibly cover them all in one post! Which genre are you currently reading/writing? Sound off in the comments below.

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