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November 30, 2021– I hope you’ve enjoyed the content this month which was tips for authors to promote themselves and their books. Be sure to visit tomorrow for a brand new theme of the month! Today, we’re talking all about strategic marketing plans:
Your strategic marketing plan shows how to market your book for success and serves as a roadmap of priorities and decision-making. Here are the questions that you need to answer for your plan. If you can’t answer these questions with a clear and concise vision, then you’re not ready to launch.
1) Does your plan align with the mission of why you do what you do? For example, let’s say you want to inspire young girls to grow up and be empowered to make good choices. Does your plan align with that message? These used to be called mission statements.
2) Does your plan assess the current environment and fit well within it? Are people reading more e-books? Are they reading paperbacks? What is the average price? What are they reading right now? Etc.
3) Does your plan identify a gap in the market? This is your point of differentiation. Publishing Made Simple came about because we got 15 phone calls in a week asking to answer questions about publishing.
4) Does your plan clarify strategic goals? What do you want your book to accomplish? How long will it take? How much will it cost?
5) Does your plan provide a logical pathway to reach the above goals? This is the ‘how’ you’ll do it.
6) Does your plan provide deadlines, objectives, and troubleshooting? What if the book doesn’t sell 5,000 copies in the first month? Etc.
7) Does your plan include a method for measuring and evaluating the success of the said plan? E.g., you set out to do a school visit four times a month, were you successful?
If you need help with your marketing plan as an author or publisher, you’ve come to the right place. Check out our offerings here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House or email us for a custom quote based on your needs pandapublishing8@gmail.com.
August 25, 2021-Judge Judy is a staple in our home. We watch it five days a week for the pure entertainment factor and for the sassiness of Her Honour. My favourite thing she does is raise her hands to her mouth and shout, “LISTEN CAREFULLY!” because I can totally relate. Each week, I receive a ton of emails from authors asking for advice. As we finish up what publishers want this month, we’ll be spending the rest of the time answering frequently asked questions. Here’s what we’re talking about today:
Q: I’ve submitted a manuscript four times to the same publication, but I have yet to get published. Why?Â
A: Lean in close because you need to hear this, “THEY DON’T WANT IT.” Why in the world would you submit the same manuscript four times to the same publisher or magazine? The rule of thumb is that if you don’t hear back from the publisher within 3-4 months, you can assume that they’ve passed on your work. Yes, it would be nice if publishers could send you an email telling you that they’re not interested, or even better if they offered advice as to what you can do to improve your work, but the truth is, they’re just too busy! I’m a small publishing house, and I receive 175 submissions per month, minimum, so imagine the big five and how busy they are. Submitting the same thing to the same publisher only does two things:1) it annoys them, and 2) wastes your time. Your time would be better spent improving your writing skills and looking for ways to continue your writing education. There could be several reasons that publishers pass on your work, but in the meantime, stop thinking about the reasons why and get to work improving your writing skills.
I know this sounds a bit harsh, but I want to be completely transparent with you. Some of you may look at the question posed and think, “Wow, that person doesn’t take no for an answer! Good for them!” but that’s not what publishers see. There’s a difference between being determined and persistent versus obnoxious and annoying.
For more advice from a publisher, check out my number 1 best selling book here: Advice from a Publisher (Insider Tips for Getting Your Work Published!): Bakker, Lacey L., Goubar, Alex: 9781989506141: Books – Amazon.ca
August 18, 2021- Yesterday, we spoke about the pros of self-publishing; we can call this part two to discuss the cons of the same subject. The more educated authors are about the publishing industry, the options, and expectations, the better chance they have of being published or at least choosing the best fit for their work.
I don’t say any of this to discourage you, but to be truthful that YOU must be the right type of person to take the rejection that comes with self-publishing. It’s not for the faint of heart or the easily rattled.
Here’s how we can help you on your self-publishing journey: http://www.pandamoniumpublishing.com/shop; check out the classes and services that we offer.
August 17, 2021– During August, we’re talking about what publishers want! We want you to be informed and educated about the publishing industry so that you can make the best choice for your work. Today, we’re talking about the Pros of Self-Publishing; all the good stuff makes this publishing option very attractive to the right person. But, more on that later, let’s sink our teeth into today’s subject:
With every good thing, there is always an opposite. Stay tuned for tomorrow’s post on the Cons of Self-Publishing.
August 16, 2021- As we continue our theme this month of what publishers want, we’re touching on the cons of traditional publishing. Last week we spoke about the pros of traditional publishing, so let’s explore the alternative.
The point is to treat each book as if it were your first; put the work in, be active in the promotion and sale of your book, and keep writing!
August 13, 2021-Â We’re talking about what publishers want during August, and today I thought it might be good to talk about the pros of traditional publishing. Why an author would consider traditional publishing as an option, and on Monday, we’ll chat about the cons. Let’s dive in:
There are many pros when it comes to traditional publishing, and publishers want to see that you are informed about how the various types of publishing work. Know what you’re getting into. Happy Weekend, everybody! See you on Monday to talk about the cons of self-publishing.
August 12, 2021– We’re talking about what publishers want this month, and we’ve been dishing out our most helpful tips for authors! Hit the subscribe button on our blog on the right-hand side of your screen so that you never miss a post and remember to follow us on our podcast here: https://feed.podbean.com/jidwkx/feed.xml
Publishers want to see that authors have done their homework; what does this mean? Before submitting your manuscript to us for consideration, we want you to do (or at least know about) the following things.
For more advice on what publishers want, check out my number 1 best-selling book here: Advice from a Publisher (Insider Tips for Getting Your Work Published!): Bakker, Lacey L., Goubar, Alex: 9781989506141: Books – Amazon.ca