October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?
Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.
But, Lacey! What do I post on social media if I don’t have a product? Easy.
- Behind the scenes looks at your work
- How you came up with the idea for your book/ inspiration behind it
- A typical workday for you when writing
- Sneak peek of the manuscript title
- Any art sketches if applicable
- What your goals are with writing
- What books you’re currently reading
- What books your book compares to
- Why you became an author
- Why your story matters
- And everything else that relates to your book that you can possibly think of
So, here are some tips on building a solid social media presence. You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!
- Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
- Stick to a schedule. Figure out what you’re going to post about and when.
- Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
- Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
- SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.
At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, firstname.lastname@example.org.
You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.