Tag: author continuing ed

Posted on by — Leave a comment

LinkedIn Best Practices for Authors

September 24, 2021– I hope that you’ve been enjoying our theme this month, continuing education for authors! Today we’re talking about best practices for LinkedIn, let’s dig in.

LinkedIn helps people establish themselves as an expert in their field. They can interact with their community on branded pages and groups and can connect via LinkedIn messaging.

Quick tip: LinkedIn has a right way and a wrong way to use it. It’s not Facebook, yet most people treat it the same which has undesirable consequences such as loss of connections, ignoring messages because the person is seen as unprofessional, and unable to connect to their target audience.

Why you need to be on LinkedIn as an Author

Endorsements and Testimonials: Your peers can endorse your skills and write recommendations, and this goes a long way with people who are looking for an expert in the field that you’re in. If you can get a professional to endorse your series, you’ll have a ton of potential business based on just their recommendation.

Connections: You never know who will accept your invitation to connect so dream big. Get noticed by other authors, publishers, distributors, and professionals who can open new doors for you and your books.

Groups: There are thousands of online groups that you can connect with that are within your niche of writing. Join the ones that are right for you!

News:  Your LinkedIn connections post news, tips, and updates and you can link your book to trends in the industry. E.g., Skyrocketing mental health concerns for students heading back to class after COVID.

Research: This is excellent for finding out who you can cross-promote with. Do your research on which people and businesses you’d like to partner with and connect with them.

Introductions: Your profile has spots for books, academic papers, links to your blog, website, and online content. This drives traffic and sales to your books!

Top Tip: Focus on your first-degree connections and building a strong relationship with them. They are the ones who are most likely do business with you and recommend/endorse your skills and products.

Remember to treat LinkedIn as the professional site that it is. Update your followers regularly and link your book to things happening in the industry.  Here is my LinkedIn page if you want to connect: https://www.linkedin.com/in/lacey-l-bakker-743599120/

Posted on by — Leave a comment

Stand Out

September 21, 2021-We’re about a week away from wrapping up our theme this month which is continuing education for authors! Let’s dig into today’s topic with how to make your book stand out from the crowd.

Did you know that more than 250,000 new books are published each year? EACH YEAR! That’s an insane amount to think about. But what if you didn’t have to think about that and just focused on perfecting your book? Here are three ways that you can make your book stand out from the sea of endless titles.

  1. Cover art. This is what draws readers to your book from across the bookstore. They see it on the shelf, and they are immediately inspired to walk over to get a closer look (if you’ve done it right!) and pick it up. Cover art should be interesting, unique, and relevant to what is inside the book in terms of the story.
  2. Font. Changing up the font of your book can do wonders for making it one of a kind! I’ve seen authors create their own font, and the results were breathtaking. We’re not only talking about an epic font on the inside but also for the title of your book. Only one thing to remember-it MUST be legible or the message will be lost.
  3. Formatting. There are so many beautiful poetry books out there that are more than just words on a page. The arrangement in some of them is what gets me every time; poetry formatted to look like the shape of a flower in a vase or a sonnet made to look like a balcony are just a few things that I’ve seen over the years that have intrigued me so much! Take a risk on the formatting of your book (the layout of the words on the page) and see how it changes things up for your readers and piques their interest.

To see how you can make your book stand out from the crowd, check out one of our courses that helps you do just that! Course: Get Your Book Noticed and Increase Your Sales – Pandamonium Publishing House