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Walk the Platform

January 7, 2020– Do you know what an author platform is? It’s essential to your success if you want to become a best-selling author. Most authors have the same problem, OBSCURITY. How can people buy your book if they don’t know about it or if they’ve never heard of you or your work? Short answer-they can’t and they won’t.

An author platform put very simply-*the tools you use as an author to reach a potential audience. We usually talk about author platform in the context of social media and connecting with your readers. Author platform should include the following things:

  1. Instagram
  2. Facebook
  3. Twitter
  4. LinkedIn
  5. YouTube
  6. Blog/website
  7. Amazon author page

And whatever other forms of social media that you are comfortable using to share your work. Content should be fresh, and you should be genuinely interested in connecting with your readers. It takes years to build an author platform, and the importance of being authentic and engaged, cannot be understated! This is why author platform building is ESSENTIAL to have in place BEFORE your book is released.

In our Best-Seller Bootcamp course, we teach you how to build your author platform, best practices, the importance of hashtags and how to effectively use them, and so much more! Click here for more info on the course: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

Be authentic, build your platform, and engage with readers!

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Who and Why?

November 4, 2020-Quick! Which authors do you admire and why? I’m here to let you in on a little secret. The authors you chose aren’t special; they’re just like us. If they can do it, so can you! There are things that best selling authors have in common!  Let me prove it to you; here’s what you need to succeed.

  1. Tenacity-An unwillingness to give up or give in. If Stephen King’s wife hadn’t urged him to pull his manuscript out of the garbage, we would have no Carrie, and Mr. King still might be a janitor. His manuscript for Carrie was rejected 30 times! Be unwilling to give up. People will tell you “no” a thousand times..but that just gets you closer to “yes.”
  2. A platform-It’s essential today to have a platform on social media to connect with your readers. The most successful authors interact with people and post things that readers want to know about, such as writing tips, advice, interviews, and excerpts from your books.
  3. A great story-No; I’m not just talking about the story in your book. I’m talking about the story of you. How you became an author, how you overcame challenges and obstacles, and how you eventually succeeded. People don’t buy your books. They buy YOU.
  4. Passion-If you’re not passionate about your work, how can anyone else be? Love what you do because you won’t stick with it on the bad days if you don’t. It’s what gets you excited and out of bed in the morning, and successful authors are passionate about their books and sharing them with others.
  5. Dedication-Successful, best-selling authors are dedicated to their craft. Writing is their job, and they treat it as such. Dedication beats talent when talent doesn’t work. Read that sentence again.

You can achieve your dreams. Believe in yourself, get to work, and refuse to give up.

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Platform 9 and 3/4

March 18, 2020– First, let me say a very Happy Birthday to my Dad, and to my Nephew, who both celebrate their special day today!

Today we’ll talk about author platforms. What is an author platform, and why does it matter? Let’s get to work.

1) An author’s platform is the way that authors engage with their readers. This means it’s essential for authors to have a voice online and on social media. Instagram, Twitter, Facebook, LinkedIn, Youtube, and blogs are all great ways to connect with people. It’s not just about being online, it’s about building and connecting with your readers so that you can share information that is valuable to them. Marketing materials such as feature sheets, postcards, and other handouts are essential parts of a giant cog.

2) Building your platform is a process. It’s a marathon, not a sprint. Build your brand (which is YOU) and create connections that are meaningful to all parties. If you’re not going to take the time to do things right, when will you make time to re-do them? Have a strategy going in and make sure that you are being clear about what your message is.

3) Your platform may get you a book deal with a publisher. Yes, we look at your online presence, we look at how many followers you have and the content you’re posting. We look at if you engage with your audience and we look at your online personality. These things matter because if you’re going to represent my House or anyone else’s for that matter, we want to know what and who we’re getting into. I’ve said this a million times before, we are WHO and WHAT we publish.

Keep your nose clean is all I’m saying. What you post online could make or break you.

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