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2+2+2 Method

November 23, 2021– I hope you’re enjoying the content this month and learning a lot of valuable author tips to help promote yourself and your book. Today I’ll teach you about the 2+2+2 method; let’s dig in!

When sending out emails, direct mail, and letters, it’s normal to be worried about coming across as pushy if you haven’t heard back from the person you’ve tried to contact. That’s where the 2+2+2 method comes into play. As you’ve heard me say before, the fortune is in the follow-up.

Often, authors don’t know when to follow up, how to follow up, or what to say when they follow up. They don’t want to be seen as a pest either; let’s take the guesswork out of it all.

The 2+2+2 method helps increase your sales by ensuring that you stay in contact with the people you’ve reached out to at predetermined intervals. Some studies show that this method increases sales by a whopping 50%!

2+2+2 stands for two days, two weeks, two months.

The first email you send to your contact should be two days after you initially meet them or two days after the first point of introduction, whether online, in person, or over the phone.

The purpose of this email is to thank the contact for chatting with you and say some nice things to remind them of how you met. For example, I was visiting a wildlife preserver recently and was stopped by the Game Warden. He said, “I haven’t seen anyone this far out unless they were hunting something…what are you hunting?” I told him I wasn’t hunting anything, only that I enjoyed hiking off the beaten path. We chatted for over an hour about various wildlife in the park, and he gave me his contact info in case I had any other questions. I emailed him two days later to say it was nice meeting him and to say thanks for the chat, and I attached a link to an article that I thought he might enjoy about a wild hog on a golf course (it’s a long story). He’s become one of my best customers and buys almost a hundred books a year, all from a simple email that I sent to keep the ‘relationship’ alive. Plus, now he’s my resident expert when I have any questions for research on my book that has to do with plants, wildlife, ow.

You want to send a thank you email in two days because focus groups show that things stay exciting (or top of mind) for about three days. After that, the interest and memory fade.

The second email should be sent two weeks after the first to pitch them your book. Using the above example of my Game Warden friend, I sent him an email two weeks after the first one (he thanked me for sending the article in-between time) telling him that I had some great recommendations for books for his two-year-old son that had a heavy focus on nature, animals, and preserving their habitats (all things that we had initially talked about and that I knew he enjoyed and was invested in). He ordered our entire collection and recommended them to other family members. A couple of days later, we had sold over $1,000 in inventory. Not bad for a simple email that took a few seconds to reach out.

The third email should be sent two months later. I checked in with the Warden to see how his son liked the books and asked how things were going. He told me his son loved the books and that he especially appreciated that I had personalized and signed them for his collection. We’ve been in contact frequently ever since, and we’ve developed a friendship all from one conversation and a couple of follow-up emails. You get the point. Use the 2+2+2 method every time you reach out!

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Three Simple Things

November 16, 2021– Today, I’ve posted a super short video on three simple things you can do to market your self-published book! This video is directly from our YouTube channel that I hope you’ll check out. We’ve got a lot more videos and more information for authors, and in keeping with our theme this month, today, you’re getting three tips to help promote yourself and your books. https://youtu.be/pDnG2sk-NgM

 

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Build Your Bloggers

November 15, 2021-I hope you’re enjoying this month’s theme, which is a daily tip a day for authors to promote themselves and their books! Today we’re talking about bloggers and why they matter to your success.

Reaching out to bloggers to recommend your books is an excellent idea for many reasons. Let’s explore:

  1. You cast a wider net. By finding bloggers to read and recommend your book or by guest blogging on their site, you reach a wider audience and perhaps an audience that wouldn’t usually be on your radar.
  2. You cross-promote. Bloggers are often interested in reciprocal marketing; if they have you on their site as a guest, usually they’ll ask to be a guest on your site as well. You can cross-promote yourselves and your products to allow more options for your readers on both sites. For example, if you write mysteries and they write thrillers, you can promote each other and your books. Be sure to research the bloggers you reach out to because you want your book to complement theirs and vice versa. You could even team up and offer your books as a package for your readers.
  3. You get reviews. Reviews are valuable to authors because they allow readers to have a glimpse into what people think of your book and what they like. Bloggers will often give an honest review of your book in exchange for a copy of it. Sometimes they will ask you to return the favour and review their book as well. By getting glowing reviews from well-known bloggers, you can use the reviews in your marketing; post the blogger review on your social media channels and be sure to tag them so that their followers see it and will potentially follow you after that! It helps to build your audience.

Don’t make the mistake that many people do who reach out to yours truly; I get at least an email a day asking to be a guest blogger on our site. I get pitched all kinds of things, like how to clean your house for less than a dollar a day, how to get rid of bees, and how to remove soap scum from the shower. None of these topics fit our blog, so why would I take the person up on their offer and have them guest post? Do your research before reaching out so that you have a better chance of hearing YES.

If you want more information on how to further your writing career, click here for a list of our current courses: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House

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Book Clubs (Daily Tip for Authors)

November 9, 2021-This month, we’ve been focusing on a tip a day for authors to promote themselves and their books; today, we’re going to talk about book clubs! Book clubs are a great way to get your books in front of an audience and build vital relationships with your readers.

Steps: 

  1. Find a book club. Whether internationally or locally, reach out to book club organizers and see what their schedule looks like. Some clubs decide their reads up to a year in advance, and others are a bit more flexible. Also, there are genres of book clubs where some choose romance only or thrillers, or true crime etc. be sure that the book you’re pitching matches their needs.
  2. Make it personal. If you’re in the area and have chosen a local club, offer to stop by their meeting and answer questions in person about your book. If you’re overseas or have chosen an international club, offer a video shout-out welcoming the members by name and thank them for reading your book. You can also do a live Q &A online. Here’s Balli Kaur Jaswal, author of Erotic Stories for Punjabi Widows saying hello to the members of our book club, click here to view:  https://youtu.be/TLQ1Ocm8OAA
  3. SWAG. Give them a little extra. Maybe it’s a coffee mug with the cover from your book for each member, maybe it’s a list of discussion questions, perhaps it’s a bookmark, or maybe you’ve signed and personalized each copy of your book that has been ordered for the group. Whatever you choose, make the participants of the group feel special.
  4. Inside scoop. People love to feel like they’re getting insider information, so why not let the group in on some behind-the-scenes happenings! Share with them a little tidbit of something that not many people know, like that time you got to go on a ride-along in a police car to research your next thriller or that time you went on a literary pilgrimage to stay in the city where you were setting your new novel. You get the picture. You could also offer the members of the club exclusive access to your next book launch, online launch, newsletter, or blog that you don’t offer members of the general public.

It’s essential to forge long-lasting relationships with your readers because they are the people who can make or break your career. If you remember that and are authentic and genuinely interested in them, you’ll be unstoppable!