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What Is Your Personal Brand?

July 24, 2019-Hold on a second, what exactly is a personal brand and why does it matter? When we talk about brands or branding we automatically think of names like Nike, Starbucks, Apple, Amazon, and Coke. Personal branding is a bit different in that you develop a professional identity that sets you apart from others in your field. Remember your roommate in college who was known for her massive shoe collection? Or what about the guy on the third floor in accounting that wears a different, goofy tie every day? Like it or not, that’s one type (and often unplanned) of personal branding. Personal branding helps you and here’s how:

  1. Numerous benefits to your career. Standing out from the crowd is essential in today’s job hunting market and branding can often be the deciding factor when it comes down to choosing between two hires. It could be the unique presentation of your resume cover letter that nets you the job, or maybe your knowledge of obscure, historical facts, whatever it is, being known for something is almost always a good thing!
  2. Builds confidence. When you’ve built a solid personal brand, it shows that you are confident in yourself. And when clients or prospective employers see this, they have confidence in your abilities.
  3. Gains trust. People work with brands they trust and brands that haven’t let them down over the years. With a strong personal brand and doing what you say you’re going to do/delivering what you say you’re going to deliver, you gain people’s trust. Trust can’t be bought and once it’s broken, you’re in trouble and your personal brand could be too far gone to repair.

Personal branding has so many other benefits! How are you building your brand? X LLB

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