July 13, 2021-We’re talking about public speaking this month, and we’ve got some great tips to share for authors! Speech writing 101 (Best Practices) is what we’re focusing on today, but let me begin with a story.
I was in Boston for a writer’s conference where the speaker was a breakout author who hit number 1 on the NY Times bestseller list and had a host of new followers who were excited to hear her speak. I’ll never forget what happened next; she entered the packed conference room and took her place on centre stage; she smiled and said, “This is my time.” And for the next two hours, the audience listened to her drone on and on about pointless details and self-indulgent tangents. I observed the crowd from my seat at the back of the room and quickly noted that the audience was gone-she no longer had their attention. Let’s make one thing crystal clear; this isn’t your time, it’s your audience’s time, and they are spending it voluntarily listening to you speak. Don’t disappoint them by talking about things that don’t matter to them or that glorify you and make you come off as arrogant, conceited, and insufferable. Now, let’s get down to it; here are 5 things you need to know about speech writing best practices for authors.
- Be memorable. Make an impression with your audience. I usually like to be memorable not only by my speech/presentation but by something I’m wearing. Maybe I’ll wear all black with my neon yellow pair of pointed stilettos, a stunning statement necklace, or a signature red lip. You can be memorable in so many different ways, including adding theatrics, comedy, or anecdotes. Be aware that people remember stories! So tell some that are relevant for your presentation.
- Be organized. There’s nothing worse than listening to a speaker who goes off on a tangent. You have no idea where they’re going with their presentation, and they usually don’t revisit the main point they were trying to make because they’ve forgotten. Organize the points you want to make and ensure that they’re useful and valuable to your audience. Just like writing a novel, you want an intro (start where the action is), middle (main points or the ‘plot’ of your speech), an ending that wraps everything up with a bow.
- Come out swinging. Don’t waste the opening of your speech; this is your chance to grab your audience’s attention and make an impact. Yes, there are people to thank, and you’ll want to introduce yourself. Still, the truth is…no one cares who you are-they care about what information you can give them to make them better writers, and that you entertain them, inspire them and make them feel like they got something of value by listening to you speak and that they didn’t waste their time.
- Know your audience. What are you speaking on, and who are the people listening? What do they want to know? What do they want to learn? Put yourself in their shoes. Are you capturing their attention and providing value by talking about yourself and your accomplishments the entire time? No, of course not. Listen to your speech from their perspective so that you can decide if what you’ve written is educational, entertaining, inspiring, and captivating.
- Be relatable. Nothing is worse than a presenter who has a chip on their shoulder or has their nose in the air. Your audience doesn’t come to you to feel bad about themselves or less than. Stop stroking your ego by using your platform for self-indulgent bs. It’s not about you; it’s about them and why they came to hear you speak in the first place. I was in a class once taught by a man who thought he could impress the room by telling us that he was gifted a Rolex while on a spiritual journey in the Tibetian mountains (I’m not even kidding!). What Rolex’s have to do with a spiritual journey still stumps me, but even more so, what those two things had to do with constructing a killer plot, were even more confusing. Be authentic, be yourself, and be relatable.
Stay tuned tomorrow when we continue with part 2 of this post, where we’ll dive into the writing part of how to write a speech. See you then!
January 15, 2021– We are officially half-way through our Best-Seller Bootcamp! Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.
Publishers are responsible for:
- Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
- Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
- Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
- Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
- Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
- Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!
- Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
- Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
- Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
- Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
- Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.
If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.
Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share, we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.
We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/
October 16, 2019– A mentor can be defined as an experienced and trusted advisor. It’s bewildering to me the amount of people that ask for advice from people who have no experience and who are not doing better than them. Never ask anyone for advice that you wouldn’t be willing to trade positions with. Read that again.
Here are three reasons why it’s imperative to have a mentor:
- Mentors provide essential information and knowledge. Let’s face it, whatever you’re planning on doing (writing a book, included) someone out there has already done it. They’ve probably done it better and faster and have worked out all of the kinks. They have tips and tricks up their sleeve which will make your life easier because you’re not reinventing the wheel.
- Mentors encourage you to do better. Mentors should be people that we look up to, people that we aspire to be like. If you hang around with turkeys you become one. Did you know that you become the five people you hang around the most? Why wouldn’t you hang out with someone who encourages you to be the best that you possibly can? Mentors force us to level up. That’s why you MUST choose the right ones!
- Mentors keep us accountable. The best mentors are the ones you check in with and who check in with you. They ask you how your project is going, they want progress reports, and they want to know what stage you’re at in your work. We have to answer to them and the last thing we want to do is disappoint them along with ourselves.
Whatever you aspire to do or be, make sure you have a mentor. Don’t have one? Get one. It’s essential to your success.