September 18, 2020-What do you see when I say the word McDonald’s? For some people, this word will conjure up the image of burgers, fries, broken ice cream machines and chicken McNuggets, and some will immediately see the infamous golden arches. It doesn’t matter what came to mind first, the food or the logo, because both things achieved the same goal, to make you aware of their brand and what they sell.
Are people aware of what you sell? Do the covers of your books come to mind when they think of you? Do they see your company logo? Do they know what you offer? If not, here are some good ways to make people aware of you, your brand, and your books:
Business cards-Always carry a stack of business cards with you. It should say who you are, what your occupation is, website, email, phone number, and have your logo/slogan on it. Mine is black with a silver P, on the front with my name and owner of Pandamonium Publishing House.
Brochures-These are great tools to hand out to people to explain your business offering, product samples, book excerpts, reviews, and services. Be sure to include your logo, colours, website, email, business name, how to order, and social media information.
Postcards- I use postcards a lot for many different things. I use them to write notes to clients, to include in our subscription book boxes, to say thank you, and for appreciation notes to anyone who orders off our site.
Banners/signage- These are essential for shows and events that you’re attending. Include your logo, brand colours, slogan, and website/email/social media info. Be sure that everything is large enough to read from a distance.
Letterhead- This should include your company name, email address, website, address, and logo as well as company colours, and phone number.
Email signature- Some days, I’ll send up to 50 emails per day, depending on the circumstance. An email signature is a great way to let prospective clients know what you do, who you are, and how to reach you and your social media handles. Also, if you have a writing business, your email signature is a great way to let everyone know what your hours are or when you’re out of the office/away from your desk.
Social media-Amazon author page, Facebook, Youtube, Twitter, Instagram- You should have all of these things and more. People need to know where to find you, and you need to be consistent with your posts. Use a social media scheduler like Hootsuite to pre-schedule your posts so you’re not tied to your phone when you could be doing something more valuable with your time. Your social media should all be linked to each other and be informative, educational, and entertaining while adhering to your brand message and aesthetic.
Blog-How your blog looks and what it does are synonymous with your brand awareness and what you do/offer. Your books should be for sale online as well as your services, an about section about you and your company, and your logo, colours, and common theme should run throughout. If you’re a romance writer, for example, you could have topics on your blog that include things such as the elements of writing romance, specific genre information, how to write characters etc.
Logo and colours-Our brand colours are black, white, and purple; this follows through to our cards, brochures, postcards, signage, letterhead, and blog. Our logo is a black box with a white letter P in the middle.
Every time you create content or interact with people, you are representing your brand. Do it well.
September 14, 2020– It seems that in our part of the world (North America), that fall is here! The weather has changed drastically almost overnight, and there has been a decrease in temperature that is downright chilly. This time of year brings such a change in nature, and I fully embrace the season with all of my senses.
The writing prompt for today is Autumn. When I think of Autumn I think of:
Leaves changing colour to orange, brown, rust, gold, and red
Apple cider/apple picking
Blankets, sweaters, fuzzy socks, and scarves
A good book
Warm drinks and artisan coffee
Here’s an easy writing exercise to get you in the mood for fall:
Make a list of everything that reminds you of Autumn.
Use the list you’ve made to write a 500-word short story, poem, or journal entry.
Submit your story to firstname.lastname@example.org for a chance to be featured on our blog on Thursday, October 1st!
June 22, 2020-Today is an exciting day; I’m pleased to announce that Pandamonium Publishing House will be starting an International Virtual Book Club! We’ll be reading books by authors from six of seven continents (If anyone knows of an Antarctic author, please email me, and we’ll add it to the list), starting with South America. We hope to help expand our reading diversity, and we hope to read titles that you have yet to explore.
Here’s how it works:
We announce the book on the last Monday of each month. This month’s read is The Alchemist by Brazilian author Paulo Coelho.
Each Friday, we do a virtual check-in on Facebook Live to talk about the book so far and what our observations and thoughts are, and we take comments and questions from readers. You can send us your comments/questions via email at email@example.com or by joining our Facebook Live event.
All you have to do is download or purchase your copy of the book from your favourite bookstore or app to participate and follow us on social media!
Each book has an allotted completion date of approximately one month.
Stay updated by subscribing to our blog, podcast, and newsletter at firstname.lastname@example.org. Send us an email, and we’ll add you to our list!
That’s it! Easy peasy! I’m excited to converse with you about our upcoming book choices, talk about the messages within the books, and chat about the authors and where they’re from. I hope you’ll join me! X LLB
July 26, 2019– Here’s another great question from a reader! If you have a question for my team or myself, send us an email at email@example.com.
Q: “Lacey, you have a ton of content on your site, how do you think of fresh ideas all of the time?”
A: Thank you for noticing first of all! I try so hard to bring fresh ideas and new things for us to talk about! Some days it can be a struggle that’s for sure, especially when we have a blog, Youtube channel, podcast, and various social media to keep up with. I do my best not to duplicate content, so you won’t get a podcast that has the same info or material as on our blog, etc. When it comes to finding inspiration for content, here’s what I do:
I scour the news. Yep, it’s depressing at times, but I look for things that I can talk or write about especially when it comes to creative writing. Sometimes the headlines can inspire a book idea or a skewed perspective for a topic that I can share.
I listen to conversations. Eavesdropping? Check. When I’m out getting coffee or I’m shopping, or anywhere in public, I listen to the people around me. Sometimes waiting in line at a place can provide lots of great ideas!
I read trade publications like Writer’s Digest and subscribe to magazines in my field of work. This allows for a lot of ideas on topics that are relevant for our readers and writers who visit and subscribe to our content. It also means that staying up to date on all things publishing is essential in bringing the most relevant topics to our media.
February 6, 2019– I’m sure that most of us have heard about the power of positive thinking and how optimism can add years to our lives. I do not disagree with all of that good stuff, but I am saying that there are both sides to a coin; sometimes thinking about what could be wrong, is the right thing to do. Let’s back up for a second.
The Power of Positive Thinking was written by Dr. Norman Vincent Peale and is an international best selling book with over five million copies in print; pretty impressive! Here’s what an excerpt online says about the book: The Power Of Positive Thinking will show you that the roots of success lie in the mind and teach you how to believe in yourself, break the habit of worrying, and take control of your life by taking control of your thoughts and changing your attitude. Great! Is that all I have to do is change my thoughts? Not so fast. Here’s where the skeptic in me shines through.
It’s one thing to think good thoughts, but it’s quite another to take action toward your goals. You can sit on your sofa all day and think about collecting cheques in the mail, but if you don’t get off your butt and earn some money, you’ll lose your house eventually. It’s not to say that I’m a pessimist, I’m really not. I believe that all things start in the mind and that if you control your thoughts and your attitude, and put forth consistent action toward your goals, that you can achieve anything. But, it’s the combination of these things that is the ticket. You can have a terrible attitude and take tons of action toward your goal, and I’d be willing to bet that you won’t achieve it. Sometimes it’s a good thing to think negatively…let me explain.
Here’s how the power of thinking negatively can actually help us in the long run:
It causes us to THINK before we act. Thinking of the worst case scenario allows us to stop and think before we make rash decisions. It allows us to think CLEARLY not QUICKLY. Thinking negatively can help us consider if the next move we make will create an unexpected chain reaction in the future. Quitting your full-time job to start a writing career is a big risk. We should think of this situation from a slightly negative point of view in order to have the best possible plan going forward. Perhaps once we see our budget and expenses are in order, we could take the leap, for example.
We won’t take success for granted. To say, “Don’t worry! Everything will be okay!” to someone who is unable to pay the bills is like poking holes in a sinking ship. If you practice this type of thinking while ignoring reality, you are being reckless and dangerous. We need to eliminate false illusions that create or compound our problems instead of pretending they don’t exist. One of my biggest fears? Being a one hit wonder. Nothing scares me more than being a has-been. That’s why when I look at things, I look at them from a slightly skewed, negative perspective that reminds me to work harder even on the days when I don’t feel like it.
It let’s us know where we are vulnerable and how to fix those vulnerabilities. Thinking negatively can let us examine where our weaknesses lie. Let’s say that you’re going to pitch your book to some agents for the first time ever, what could your vulnerabilities be? This goes for anything with your writing whether it’s submitting a query, doing a public speaking engagement, or signing a book deal; if we don’t know what our weaknesses are, how can we possibly fix them?
Yes, think positively and have a good attitude! But every now and then, examine the situation from the other side of the dock. Happy Writing! X LLB
September 10, 2018– Blogging is a blast! I absolutely love creating blog content for clients and for most, it’s an untapped market for writers to capitalize on!
Blogging is not only fun, but it’s also a great side gig for writers to get paid. Blogging helps us write about different topics and helps us flex our creative writing muscles and sometimes even our non-fiction muscles depending on the type of blog posts we write!
Now let’s say that you’re ready to start your OWN blog! Whatto write about is the biggest question. Here are some tips to help you get started.
Take a trip to the store. Browse the magazine section and take note of all the types of magazines there are. Which topics interest you? Is it Cooking? Lifestyle? Gadgets/Technology? Parenting? Fashion? Finance? Sports? Home?
Write what you like to read about. Simply put, if we like to read about it, it may be something easy for us to write about. For example, You enjoy reading gardening magazines, why not blog about this year’s crop of cherry tomatoes that you have growing in your backyard? You could blog about the challenges you faced with too much rain, or how you expertly got rid of bugs that threatened your fruit, with a natural insect repellent. You get the picture.
Write about your hobbies or interests. Are you stuck on stamps from the early 1900’s? Do you like to knit things for kids? What about sports, are you into horseback riding? Do you love to travel around the world while staying in Air Bnb’s? Chances are if you’re interested in it, someone else in the world is too and would be intrigued to read about it from your perspective.
What are you an expert in? Maybe you’re a contractor who specializes in custom horse barns, or perhaps you’re a classicly trained pastry chef who specializes in all things sweet, whatever you’re an expert in, is valuable to your readers! Write what you know and write what you’re the best at.
Happy Blogging! But before you go, make sure you subscribe to this blog!
Pandamonium Publishing House, Publishing Made Simple.
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Whether it’s blogging, copywriting, ghostwriting, editing, content creation, speeches, toasts, newsletters, a corporate storybook, social media posts and hashtagging, or a catchy tagline for your business, we’ve got you covered!
Contact us today at firstname.lastname@example.org or by phone at 905-979-4949 for a full list of services and a free quote.