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April 27, 2020– Did you know that most self-published authors sell less than a total of 100 copies of their book? That’s around $1000-$2000 for lifetime sales which is pretty dismal if you ask me. People write books for a lot of reasons some of them being: It’s a bucket list item, because they have a story to tell, or because they want the ability to say, “I wrote a book,” or “I’m an author,” and the list goes on. I suppose it’s because I’m a publisher, with a marketing and advertising background, that I look at the book business a little bit differently than if I was solely an author. But, just because you’re a self-published author, doesn’t mean that you shouldn’t think of your writing as a business, IT IS. Here are some tips on how to ramp up your book sales:
Of course, the above list is not extensive. Selling your book is a huge undertaking, but don’t be one of the many self-published authors who make little money. If you have self-published a book and don’t know where to start with marketing it, drop us a line because our team of experts can help! Email us today at firstname.lastname@example.org for a price quote.
July 24, 2019-Hold on a second, what exactly is a personal brand and why does it matter? When we talk about brands or branding we automatically think of names like Nike, Starbucks, Apple, Amazon, and Coke. Personal branding is a bit different in that you develop a professional identity that sets you apart from others in your field. Remember your roommate in college who was known for her massive shoe collection? Or what about the guy on the third floor in accounting that wears a different, goofy tie every day? Like it or not, that’s one type (and often unplanned) of personal branding. Personal branding helps you and here’s how:
Personal branding has so many other benefits! How are you building your brand? X LLB
December 14, 2018– We talk a lot about marketing around here given our educational background and rightfully so because it’s imperative to your success as an author. A big part of marketing is branding and I’m talking about branding yourself! If you’re a self-published author, this is even more important!
What is branding? Here’s how entrepreneur.com defines it: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.
I think the definition is pretty straightforward, but I think it’s missing some things too. I hope that when people think of me and my company, Pandamonium Publishing House, they think of, books, expertise, black and white, controlled chaos, reading, and writing, and literacy. My team and I put a ton of work into making this happen. From the colour of our tablecloths to our postcards, we make sure its fluid and on brand.
Branding your self and your company includes a synonymous flow throughout every single thing you do and here’s how to do that effectively:
Each time you go out in public you have the chance to promote your brand, yourself, and your books. Each day is another opportunity!
Pandamonium Publishing House, Publishing Made Simple.
Are you having trouble knowing what to say and how to say it? Do you need help with organizing your thoughts, words, and ideas? You’ve come to the right place, we make writing easy and take away all of the guesswork.
Whether it’s blogging, copywriting, ghostwriting, editing, content creation, speeches, toasts, newsletters, a corporate storybook, social media posts and hashtagging, or a catchy tagline for your business, we’ve got you covered!
Contact us today at email@example.com or by phone at 905-979-4949 for a full list of services and a free quote.