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What Is Your Personal Brand?

July 24, 2019-Hold on a second, what exactly is a personal brand and why does it matter? When we talk about brands or branding we automatically think of names like Nike, Starbucks, Apple, Amazon, and Coke. Personal branding is a bit different in that you develop a professional identity that sets you apart from others in your field. Remember your roommate in college who was known for her massive shoe collection? Or what about the guy on the third floor in accounting that wears a different, goofy tie every day? Like it or not, that’s one type (and often unplanned) of personal branding. Personal branding helps you and here’s how:

  1. Numerous benefits to your career. Standing out from the crowd is essential in today’s job hunting market and branding can often be the deciding factor when it comes down to choosing between two hires. It could be the unique presentation of your resume cover letter that nets you the job, or maybe your knowledge of obscure, historical facts, whatever it is, being known for something is almost always a good thing!
  2. Builds confidence. When you’ve built a solid personal brand, it shows that you are confident in yourself. And when clients or prospective employers see this, they have confidence in your abilities.
  3. Gains trust. People work with brands they trust and brands that haven’t let them down over the years. With a strong personal brand and doing what you say you’re going to do/delivering what you say you’re going to deliver, you gain people’s trust. Trust can’t be bought and once it’s broken, you’re in trouble and your personal brand could be too far gone to repair.

Personal branding has so many other benefits! How are you building your brand? X LLB

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I Don’t Know…

April 29, 2019– Many years ago there was an ad in a very famous newspaper of a stern-looking executive in a suit with his arms crossed and a scowl on his face. The copy read:

I don’t know who you are, I don’t know your company, I don’t know your company’s product, I don’t know what your company stands for, I don’t know your company’s customers, and I don’t know your company’s reputation…now what is it you wanted to sell me? 

Whoa, talk about powerful and true. We’ve all been in situations where we are approached by someone trying to sell us something and sometimes it feels icky. It feels that way because we don’t know the person, the company, or the product. This happens to me on Instagram, constantly; someone will either slide into my DM’s or they will comment on my post about how I should buy their product, or sell their product or follow them or their friends. It’s obnoxious and leads me to more often than not blocking them and the person they’ve recommended. Harsh? Maybe, but I don’t have time for BS. The bottom line? People ONLY buy things from people they feel comfortable with, from people they trust, and from people that their friends recommend.

If you’re an indie author who is trying to sell your book please keep in mind that it’s a long road and you’ve got lots of work and years ahead of you. This isn’t to discourage you, but to remind you that you’ve got to spend time building relationships before anyone will be interested in buying your work. Relationships are the key to everything and they must be authentic.

And if you own a business, you need to make sure that people know who you are, that they know about your company, your products, what your company stands for, who your customers are and what your reputation is! Only then, can you begin to even THINK about selling.

X LLB