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What Can You Learn?

September 10, 2021– As we chat about continuing education for authors this month, let’s take a glimpse into the world of knowledge and explore what you can learn as an author that will build up your bank account! We’re not talking about the typical manuscript improvement courses or how to write, but the topics aside from that and areas of learning that will help you sell your books and more!

  1. Accounting. This is essential if you’re a self-published author because you’ll need to keep track of your sales, taxes paid, royalty rates, and costs. What about foreign sales or the taxes you need to pay in a different country? Can you use some of your costs as a write-off if you’ve started a sole-proprietorship? Many questions need answers, and the best way to do this is to either hire an accountant or learn the ins and outs yourself!
  2. Sales. Selling is essential, and there is a wrong way and a right way to do it! The more you know about sales, the better because your livelihood depends on it! If you’re not into sales or don’t know how to sell, it’s time to brush up on your skills. So much has changed since the days of door-to-door high-pressure tactics; selling is now about connecting with your consumers and building relationships with them!
  3. Marketing. If cash is king, marketing is queen! Marketing is the blood of your business and books, and without it, no one will know what you do or where to buy it! Invest in marketing courses for your books and yourself; it’s an investment that will keep paying off. Marketing includes everything from packaging, how to reach your customers, who those customers are, social media, and more.
  4. Consumer Behaviour. The psychology of human behaviour is fascinating, and there are many continuing education classes available on this topic. Why people buy should be at the forefront of your mind when selling your book. What triggers them to make a purchase? Is there anything that you can do to influence their behaviour while still being ethical? Are there fonts/colours/shapes/designs that help people notice your work more? The questions are endless, and studying consumer behaviour is never a waste of time!

Check out our classes below; we’re adding more all the time!

Best-Seller Bootcamp – Pandamonium Publishing House

Children’s Book Writing Master Class – Pandamonium Publishing House

Transitioning from Writer to Author (An Introductory Course) – Pandamonium Publishing House

Novel Writing Course – Pandamonium Publishing House

Course: Get Your Book Noticed and Increase Your Sales – Pandamonium Publishing House

 

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Psychographics

March 16, 2021-Oh boy! Today’s question has me VERY excited because this area of marketing is one of my MOST favourite! Let’s dive right in:

Q: “I’ve recently heard the term psychographic segmentation used by a member of my author’s group. I didn’t want to sound daft, so I didn’t ask what it meant. The internet doesn’t go into great detail about how it works for book marketing. Can you explain?”

A: YES! I would LOVE to get into this subject and I could talk about it all day! Ok, without getting too heavy handed, I’ll explain this as simply as possible. There are four types of market segmentation: Demographics, Geographics, Behavioural, and Psychographics. In marketing and publishing, we segment the markets to gain valuable information about who is reading our books, where they’re from, why they buy, and what their reasons for buying are; that’s where Psychographics comes into play. Psychographics from a marketing definition is focusing on the consumer’s emotions and values so that we can market to them more effectively. For example, in publishing, we look at the area of psychographics to include personality, attitudes, values, interests, and lifestyle. But, what does this mean and why does it matter for your book?

Well, the more you know about your reader the better! As an author/self-publisher, you need to know your audience so that you can help them pick the best possible book choice that you offer to suit their needs. Let’s do a simple case study:
Your reader is a college educated, 35 year old, single father of two six year old twins. He believes in teaching his children about the importance of imagination, saving the planet, and having fun at the same time. The kids go to private school and enjoy activities that include swimming, dance, and rock climbing.

What types of books and products could we recommend to the father based on the information above? Books about twins, books about single parent homes, books about adventure, books about the environment, books about swimming/ competitive sports, books that help with reading and vocabulary, books about imagination and teamwork, and the list goes on. Perhaps we could recommend adventure writing courses for the twins, or other classes that are well within their age group and capabilities, we could offer the father a literacy workshop and how to ignite the love of reading in his children, and whatever else we offer that would be appropriate based on his values, interests, and lifestyle.

So, as you can see, segmenting markets is invaluable to your success in helping your reader find books and courses that they love. Keep the questions coming! Send us yours at pandapublishing8@gmail.com and check out some of our classes and workshops here: Best-Seller Bootcamp – Pandamonium Publishing House, Children’s Book Writing Master Class – Pandamonium Publishing House, Transitioning from Writer to Author (An Introductory Course) – Pandamonium Publishing House

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Upcoming Courses at Grimsby Public Library

May 4, 2017- I’m excited to announce some upcoming courses that I will be teaching at the Grimsby Public Library. I sincerely hope that you’ll join me because the courses are packed full of relevant, important information that can help you get started in your writing career. Check out the dates and events below and be sure to register as there is limited space. Looking forward to seeing you in class!

Lacey

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