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All for a Cause

November 26, 2021-Yesterday we talked about publicity vs. advertising and the importance of publicity for building your brand. Today, we’re going to expand on that, but in a different way, with causes that are close to our hearts and that we believe in wholly. I’ll talk about our cause-related marketing efforts with things we support, believe in, and align with as a business.

Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause. Through CRM, businesses usually provide their partners with the following things. Here’s how you can get involved with CRM as an author:

  1. Financial support for their programs: You write them a cheque, send the cause a monthly donation to support their literacy initiative, or donate a portion of your book sales to their program. Also, this could be supporting a local sports team or performing arts in your community such as Timbits Hockey, Soccer, or Baseball, Gymnastics, Swimming, or Dance etc.
  2. Sponsorship of special events– Maybe your local library is putting on a reading buddy special event, and you’re the sponsor, or you sponsor a writing contest that they’re putting on. You provide them with the resources they need to make the special event happen.
  3. In-kind donation– This can include tangible or intangible contributions. For example, donating your time to read to kids at Sick Kids hospital, reading to seniors, or participating at your local ESL center to help adults learn English. In-kind donations can also include office equipment, marketing supplies, and your design time, etc. Essentially, in-kind donations help free up the nonprofit’s resources for allocation somewhere else.

They will put your company or name on sports jerseys, marketing materials, banners, website, social media etc. in return for your donation.

The key is that you need to BELIEVE IN and SUPPORT the organization that you’ve chosen in Cause-Related Marketing because if you’re using it as a marketing ploy, not only is that horrible, but dishonest, immoral, and unethical.

Here are some of the organizations that we currently support or have supported in the past: 

  • Triple-A Hamilton Huskies Hockey Team (Hamilton)
  • Trees Canada (at the end of the year, we add up all the print books that we’ve sold, and we plant the same number of trees to offset the resources we use like paper) (Canada)
  • Raising a Reader Massachusets  (Boston, USA)
  • Countless hours reading to kids in classrooms all over the city, virtual visits etc. (Hamilton and surrounding area)
  • Hobbitstee Wildlife Refuge (Jarvis)
  • Bear Creek Sanctuary (Barrie)
  • Larch After School Program (Hamilton)
  • Cat Adoption Center (Welland)
  • Canon’s Cause (Caledonia)
  • Toronto Cat Rescue (Toronto)
  • Burlington Humane Society (Burlington)
  • Alligator Wildlife and Discovery Center (Florida, USA)
  • Tampa Bay Library (Florida, USA)
  • New York City Coalition for Adult Literacy (NYC, USA)
  • Binbrook Santa Clause Parade (Binbrook)
  • Power Wheels Derby Sponsor (Caledonia)
  • World Wildlife Fund (Global)
  • Clearwater Marine Aquarium (Florida, USA)
  • Hamilton Public Library (Hamilton)
  • Air Cadets Canada
  • Binbrook Fair (Binbrook)

I know I’ve forgotten some organizations we’ve sponsored on the list above, but you get the idea. We love sports, animals, and books! I believe in, and ONE MILLION PERCENT SUPPORT all of the organizations that we partner with.

As an author, you are responsible for promoting literacy in your community, your country, and the world because illiteracy is a global issue with massive implications for us all.

 

 

 

 

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Kids in Poverty

October 23, 2020– Why should a good education be exclusive to rich kids? Schools in low-income neighbourhoods across the US, specifically in communities of colour, lack resources that are standard at wealthier schools — things like musical instruments, new books, healthy school lunches and soccer fields — and this has a real impact on the potential of students. Kandice Sumner sees the disparity every day in her classroom in Boston. In this inspiring talk, she asks us to face facts — and change them.

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Forests Ontario…Plant All The Trees!

November 7, 2019– During the month of December, Pandamonium Publishing House will donate to Forests Ontario in support of tree planting. We know that our business uses precious resources and we want to help balance things out by donating the amount of dollars for the amount of books that we printed this year. For example, if we printed 500 books, then we will donate $500.00 and so on. It’s important for us to remember that everything we take from the environment, we need to, at the very least, return what we’ve used. (Also, all of our books are available as e-books!)

Please join us in our efforts of planting trees by clicking on the link and considering a donation. Thank you for your support! X LLB

https://www.forestsontario.ca/community/get-involved/donate/   Forests Ontario

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It’s Who You Know…

November 28, 2018– I know that authors are usually introverts who enjoy spending a lot of time alone. If we didn’t enjoy our alone time, we’d never get anything done. Spending time in solitude is essential when trying to finish your novel, but spending too much time by your lonesome is detrimental to your business and sales.

Networking is essential to your business of writing, whether you’re traditionally or self-published. Aligning yourself with like-minded individuals allows you to connect and build relationships, and after all, isn’t that the point? Here are some tips below on how to get networking:

  1. Join a professional association. I am a member of three writing associations that make sense for what I write about.  I urge you to do the same. Do a quick Google search for writing associations that you can apply to. The first association I belong to is the SCBWI (Society of Children’s Book Writers and Illustrators) in Canada, the second is The SOA (Society of Authors) in the United Kingdom, and the third is Sisters in Crime, the American National Chapter. All of these associations have publications that I subscribe to, and they offer networking opportunities around the world. For example, this coming February I will be attending a weekend conference in New York City with the SCBWI, where I am excited to meet my colleagues to build new and existing relationships. All of these have local chapters which I drop in on from time to time. Joining professional associations has been one of the best decisions I’ve ever made because not only does it help sell my books, it also allows me to keep on top of what is going on in the industry and has unlocked many new doors and opportunities. You never know who you’re going to meet that can change your life or who’s life YOU can change!
  2. Join your local Chamber of Commerce or BNI. BNI stands for Business Network International, and it’s a very valuable source of referrals for people. I just recently became a member, and after the first meeting, I had three people ask me about what services I offer and if they could get a price quote on some special projects. Your Chamber of Commerce is also a great place to network and meet new people who could be looking for your services as a writer, or even wanting to read your next book. Don’t forget, wanting referrals is great, but you MUST build meaningful relationships first. It’s not only about what other people can do for you, but it’s also what you can do for them too.
  3. Give back. Support a cause that you believe in. At Pandamonium Publishing House, we support a lot of causes that are close to our hearts; AAA minor hockey for a local team, Concussion, and Brain Injury clinics, kids derbies of all kinds, and of course, animal rescues and charities. Doing this fills our bucket, and we meet a ton of people along the way. Give freely without expecting anything in return. Talk to people, enjoy their company, and make a difference at the same time.

So go! Get out there and start connecting with people, you’ll be so glad that you did.

X LLB
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Did You Know?

May 1, 2017- Did you know that every time you purchase a copy of our book Panda the Very Bad Cat you’re helping animals? Yep! We donate 50% of the proceeds to animals in need with each sale of our book. A few of the places that we’ve donated to are The Niagara Falls Humane Society, Burlington Humane Society, Bear Creek Sanctuary, The Toronto Cat Rescue, Pet Patrol, and Binbrook Animal Hospital’s Angel Fund.

Look for Panda the Very Bad Cat in Coles, Chapters, Indigo, Barnes and Noble, and Amazon.

We think that it is so important to help those who can’t help themselves! Join us in helping animals in need and feel free to contact us to see how you can help.

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