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I Don’t Know…

April 29, 2019– Many years ago there was an ad in a very famous newspaper of a stern-looking executive in a suit with his arms crossed and a scowl on his face. The copy read:

I don’t know who you are, I don’t know your company, I don’t know your company’s product, I don’t know what your company stands for, I don’t know your company’s customers, and I don’t know your company’s reputation…now what is it you wanted to sell me? 

Whoa, talk about powerful and true. We’ve all been in situations where we are approached by someone trying to sell us something and sometimes it feels icky. It feels that way because we don’t know the person, the company, or the product. This happens to me on Instagram, constantly; someone will either slide into my DM’s or they will comment on my post about how I should buy their product, or sell their product or follow them or their friends. It’s obnoxious and leads me to more often than not blocking them and the person they’ve recommended. Harsh? Maybe, but I don’t have time for BS. The bottom line? People ONLY buy things from people they feel comfortable with, from people they trust, and from people that their friends recommend.

If you’re an indie author who is trying to sell your book please keep in mind that it’s a long road and you’ve got lots of work and years ahead of you. This isn’t to discourage you, but to remind you that you’ve got to spend time building relationships before anyone will be interested in buying your work. Relationships are the key to everything and they must be authentic.

And if you own a business, you need to make sure that people know who you are, that they know about your company, your products, what your company stands for, who your customers are and what your reputation is! Only then, can you begin to even THINK about selling.

X LLB

 

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The Benefits of Writing Groups

March 8, 2019- Up until about a year ago, I was a regular member of a local writing group that met each Saturday at a coffee shop in town. It was super relaxed and there were around eight of us, laptops in hand, armed with new ideas, and ready to write. It was a fantastic experience and some of the things I learned along the way, I still carry with me today. The only reason why I stopped going was that I ran out of time and my writing business took over with events that were held on weekends. Being part of a casual writing group was a great experience and here’s why you should consider joining one:

  1. You’ll get inspired and beat writer’s block. There’s something to be said about gathering in a small group and sharing ideas. Some of my best book ideas have come from just chatting with others and listening to their perspectives on different topics.
  2. You’ll develop discipline. Every Saturday for two hours from 9 am until 11 am is when our group met and started writing. This helped me develop discipline; it made me realize that I could sit down for two consecutive hours and write, uninterrupted.
  3. You’ll get and be able to give constructive criticism. This was the most important thing that I got out of joining a writing group. My comrades gave me constructive criticism and made me take a hard look at my writing. They saw the holes that I was blind to. They asked the tough questions that made me a better writer and for that, I’m eternally grateful. I was also able to give feedback and trust my instincts that I knew what I was doing and what I was talking about as a writer.
  4. You’ll get to network with like-minded people and make some friends. There are people that I’m still friends with from this group and I’ve also been able to do business with a few of them. We still talk about writing and bounce ideas off each other every once in a while.

I highly recommend joining a local writer’s group! You’ll have a blast and be able to hone your skills at the same time. Happy writing! X LLB

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The 60 Books I Read in 2018…

December 31, 2018– Well friends, it’s been an epic year in so many ways; I started some new adventures, made lots of new friends, traveled, and of course published a few books. But what about the books I read? It would be unfair of me not to mention them as some of them made such an impact on me, that my life and way of thinking will never be the same. 

60 books in a year was my goal, and I’m happy to say that I reached it. For all of you numbers nuts, that works out to approximately 1.15 books per week. Now, remember that not all of the books I read were in paperback format, some of them were audio books, and e-books. This method of “reading” allowed me to listen to books while travelling and while doing mundane tasks. I know that without audio books, it would have been much harder for me to reach my goal of 60 books read for the year. 

Let’s get on with it! Here is my list of books that I read in 2018: (A quick search on Amazon will show you details and the authors)

  1. 5 Thieves of Happiness
  2. Murder, She Wrote- Hook, Line, and Murder
  3. The Million Dollar Blog
  4. Thirteen
  5. Clockwork
  6. Profit First
  7. Murder, She Wrote- Dying to Retire
  8. Never Lose a Customer Again
  9. Mind Over Mind
  10. Outwitting the Devil
  11. Murder, She Wrote- Scared to Death
  12. Hocus Pocus
  13. Google Adwords
  14. Every Breath You Take
  15. The Couple Next Door
  16. You are Not so Smart
  17. The Brain that Changes Itself
  18. Tools of Titans
  19. You
  20. Make Your Bed
  21. Discipline Equals Freedom
  22. The Power of Gratitude
  23. The Subtle Art of Not Giving a Fuck
  24. To Kill a Mockingbird
  25. Witches
  26. Unmarketing
  27. E Squared
  28. Do the Work
  29. 12 Rules for Life
  30. The Checklist Manifesto
  31. The 5 Second Rule
  32. The Obstacle is the Way
  33. Plum Lucky
  34. The 10x Rule
  35. 33 Strategies of War
  36. Brainfluence
  37. All Marketers are Liars
  38. The Toyota Way
  39. The Magic of Thinking Big
  40. The 48 Laws of Power
  41. Challenge Your Potential
  42. Dig Your Well Before You’re Thirsty
  43. The Positive Power of Negative Thinking
  44. How I write
  45. On Writing (Stephen King) 
  46. It 
  47. Delores Claiborne
  48. The Psychology of Winning
  49. 1 Page Marketing Plan
  50. The Art of War
  51. The Idiot Brain
  52. Screenwriting for Dummies
  53. Nocturnal Animals
  54. I See You
  55. The Woman in Cabin 10
  56. The Sales Bible 
  57. Save the Cat
  58. Book Yourself Solid
  59. The Meditations of Marcus Aurelius
  60. Holes 

So, there you have it! I look forward to reading another 60 books in 2019. Remember, you can never be overdressed or overeducated. Happy Reading! X LLB 

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Let’s Talk About Book Clubs…

October 3, 2018- Ahhh, book clubs! I will say that I’m a huge fan of them and the discussions that take place over wine or coffee with friends. A couple of years ago, I started a book club, and our first meeting was in the summer in my backyard; it was also our last meeting. We read The Little Old Lady Who Broke All The Rules. To be honest, I wasn’t a fan of the book, and I hoped for a lot more from it from what I had read on the back. Sometimes that’s a problem, isn’t it? We expect the inside of the book to be as good as, the back cover. But, now I’m rambling. Here are four tips for hosting a book club:

  1. Get some friends together and figure out what you’re going to read. What we did in our group when it came to choosing a book, it was the hostess picks first, then we take turns by birth month. If you have two people who are both born in the same month, the person with the earlier date goes first. It’s pretty diplomatic this way, and it also allows you to read outside of your genre which I’m always harping on!
  2. Set a time, date, and timeline. You need to decide how long the book will take to read, how long the book club meeting should be, and when the book club meeting will take place. For example, your book club could take place every third Tuesday of the month, the discussion is an hour long, and the book needs to be read in a month. It’s easy when you have a schedule to abide by.
  3. Choose a location. Again, what we did, was give each person a turn to host the book club in their home. If we were reading your book choice for the month, you were also the host of the book club meeting. Don’t feel any pressure to use this method though, you can comfortably host a book club at your local library or even a park, restaurant, or public place.
  4. Get your thoughts together. At our book club, w decided that we were just going to have an open discussion about the book and the characters with really no end game in mind. Sometimes the questions got off topic, and sometimes we were able to really stay in the moment. What I would recommend this time is to have a list of questions prepared. Perhaps every member could bring three questions or subjects to discuss that have to deal with the theme, characters, or even the style of writing. You could also talk about the ending, the parts you didn’t like, and why.

Unfortunately, life got in the way of us carrying on our book club, and we kind of let it dissolve on its own. I’d love to start one up again one day soon, and in this day and age, there are so many ways to stay connected! Think outside of the box and maybe think about hosting a Skype-based book club or a chat room book club, but most of all, have fun!

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As a Self- Pubished Author, Are You a Bad Decision Maker?

August 17, 2018- This is for all of my self-published author friends and colleagues! I want to know, are you a bad decision maker? I know that in the past, I certainly have been. It is imperative to be a good decision maker when self-publishing because so many things require your attention! Here’s what I’ve learned along the way in my own publishing journey:

  1. You base your decisions on ego. If you think that you know it all, you’ve got a problem. Let’s say that your an expert in a specific field like illustration, you may assume that your expertise in that field will translate to every other area in bookmaking such as marketing, advertising, and writing. Well, my dear friend, you would be wrong. Instead, assemble a team of people whose expertise rounds out your own and reap the benefits of multiple perspectives.
  2. You rely on the momentum effect. Yes, I do believe that some past events can predict future events, BUT this is not always written in stone, and there’s a problem with thinking this way! The world is continually changing and evolving. If you’re only relying on your tried-and-true methods and are blind to other options, you’re going to be in trouble. It’s important to learn from the past, but to keep your eyes on the future. Know what’s going on in your industry so that you can continuously pivot and be on top of your game.
  3. You’re Lazy. If you’re a self-published author, then I have news for you, you’re an entrepreneur whether you like it or not. Entrepreneurs have to be curious and hungry and always on the lookout for new opportunities. If you only make decisions based on how comfortable you feel and refuse to try anything new, this industry will chew you up and spit you out.
  4. You’re indecisive. Ugh. Nothing makes me cringe more than people who can’t make a damn decision. Yes, there are some decisions that need to be thought about carefully, but let’s face it, most decisions can be made in a matter of seconds! If you can’t decide where you’re going on your self-publishing journey, then why would it matter when you get there? You can’t hit a target you can’t see. Make a decision and stick with it whether it’s right or wrong. You’ll find out eventually and remember that indecision is a decision!
  5. You see the trees and not the forest. Take a look at the big picture! Good decisions are always made with the big picture in mind, but if you’re always worried and focused on putting out fires and solving minor problems, you’ll never be able to properly plan ahead. Don’t Major in Minor things. You get me? Delegate the smaller decisions to those who are in your corner. You don’t need to worry yourself with minor details that don’t really matter in the long run.

So, the good news is that if you do any of the things above, you can choose to stop doing those things immediately and become a better decision maker! It’s not always easy, but it can be done. Trust me, I’ve done it.

Here’s to your writing success,
X LLB

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I Finished My Manuscript and My Book is in Hand! Now What?

May 16, 2018- My book is here! Now what?

I hear this statement all the time from new authors and although it’s a valid question…it makes me cringe. I know that this might sound a bit harsh, but as your big sis in the writing world, it’s my job to bring the rain…I mean truth.  It makes me shudder because it tells me that the author didn’t put in the work BEFORE finishing their ms and they’re about to have one hell of a rough time. Give me a chance to explain.

I’m focusing on one camp of authors, and that is our self-pub’d friends. So, the author has done the work, their book is completed, printed, and ready for sale! Yay right? Hold on a second…now is where the real work begins.

Too many times our self-published friends end up with a garage full of boxes of their books and that makes me sad because it doesn’t need to be that way! It’s not that the book was sub-par, it’s that they didn’t have a clear plan as to what they’d need to do at the selling stage. It’s an amazing feat to finish writing a book, but the truly incredible achievement is getting them into the hands of readers. A lot of the time there are visions of grandeur where tons of people line up to meet the author at book signings. Let me break it to you gently, this doesn’t happen unless your James Patterson or you’ve marketed the S*&T out of your upcoming event/book signing/book.

How are our friends going to sell their book? Where are they going to sell their books? Are the books available in print only or are they available electronically as well? Do they have a marketing plan? Do they have a solid author platform? And so on. See my point?

Let me pass on the best piece I’ve ever received from my mentor, “When you’re writing the book, it’s art. When the book is completed, it’s business-NEVER confuse the two.” That statement will stay with me for as long as I am in this world of publishing and well beyond.

My advice is to finish the manuscript, and then, before getting to the books in hand stage, craft your marketing plan and answer, at the very least, the questions above. It’s harder than it looks in the self-publishing world! Be prepared and remember that I believe in you! Tell your story-the world needs it.

X LLB

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Writing Prompt…

April 6, 2018- I LOVE, LOVE, LOVE the writing prompt this week! It’s so creepy and interesting, and it’s given me a thousand different ideas for my own work. Let me know your thoughts in the comments below. Happy writing!

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20 Days of Giveaways is in Full Force!

January 2, 2018- I’m happy to say that my brand new thriller, Obsessed with Her will be hitting store shelves on Saturday, January 20th from 1-4 pm at my official book signing. The event will take place at Indigo Stone Church in Hamilton where I will be signing copies of my newest thriller. To mark the occasion, I’ve decided to run a fun little contest called The 20 Days of Giveaways! Each day from January 1st to 20th, I’ll be giving away a gift card that coincides with what is happening in each chapter. So far, an Air Canada gift card has been awarded on day 1 and we are well into day 2 with the prize being a Starbucks gift card! Follow me on Facebook to find out how to win! I hope to see you at my book launch and Happy New Year to all of my readers, family, and friends.

X LLB

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Are You on the List? Pre-order Now!

November 29, 2017- Hello friends! I just wanted to say that the support for my upcoming thriller, Obsessed with Her has been amazing. Thank you to everyone who has sent me messages asking about how to get a copy, here’s the rundown. I’ve decided to do a very special first edition of 100 copies, if you’d like your name on the pre-order list to receive the first edition, please send me a message via email (lacey_bakker@yahoo.ca) or Facebook messenger and I will ensure that you get a copy! Spots are filling up fast, and I’m so grateful to each and every one of you that have joined me on this journey. Thank you for all of your kindness and love.

XO LLB

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