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Neuro-Diversity…

June 19, 2019– It was in the Harvard Business Review magazine where I read that employers are starting to (finally) hire people who are of different abilities. The publication called it Neuro-Diversity and the article featured a young man named John who is on the autism spectrum. Many people with ASD are of higher than average intelligence and possess special skills that relate to exceptional memory and pattern recognition among many other things. (https://hbr.org/2017/05/neurodiversity-as-a-competitive-advantage)

I recently had the pleasure of meeting with a gentleman who is on the Autism Spectrum.  During our meeting, he was witty and super intelligent; his knowledge of a specific topic was staggering. He told me that he had written a book and he wanted me to take a look at it. I happily agreed and now we are working on the publication of his work. His suggestions will change the way that we format books going forward!  I was in awe of his attention to detail and his ability to remember stats and facts; he was a more skilled writer than many I have come across (including myself) with his technique and I admired his ability to write with such flow and ease. He taught me so many things in a matter of minutes and has forever changed the way that my company will create books in the future.

The point is, we need more neuro-diversity in our lines of work. There are gifted people out there who are not given a fair chance to display and use their gifts because perhaps they lack social skills or they don’t make eye contact or they have what some people would call obsessive behaviours. Those with different cognitive abilities have amazing work ethics, they are laser-focused and extremely creative and innovative.  They see the world in a different way, in a way that we may not be able to see. But, if we give them a chance to join us in our line of work and at our workplaces, we’ll have a new perspective on creativity, friendship, abilities, and Neuro-Diversity.

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The Power of Hash(tags)…

April 10, 2019-LOL! This has to be one of my most favourite blog titles to date. Seriously, too funny! As a business owner, author, and entrepreneur, I know how ESSENTIAL it is to be on top of things like hashtags. If you’re an indie author or a business owner, you need to know the power of hashtags! And if you’re not using them or using them incorrectly, you aren’t only hurting yourself, your business, the environment, and baby animals everywhere. Honestly, sometimes I just throw in nonsense to make sure you’re paying attention. I know that for some of you, hashtags, social media, and marketing can seem daunting, but let me assure you, with a bit of help you can do it!

Let’s start from the beginning, what are hashtags? It’s the pound sign (#) with a word or phrase after it. They’re used on social media and they identify specific messages or ideas. Get it? #hamont (Hamilton Ontario) which has been hashtagged 1.7 MILLION times. People use the hashtag symbol (#) before a relevant keyword or phrase in their Instagram post/Tweet/Facebook Post to categorize those messages/tweets/posts and help them show more easily in social media searches. Clicking or tapping on a hashtagged word in any message shows you other tweets/messages/posts that include that hashtag. Hashtags can be included anywhere in a tweet/message/post.

Hashtags are a great way to build your brand, boost your marketing, and keep in touch with your audience! Interestingly enough, using hashtags in your social media posts can greatly increase your engagement and Twitter reported that brands who use hashtags see a FIFTY PERCENT(!) increase in post engagement. See why this is essential?  Tweets, Instagram Posts, and Facebook updates that include hashtags were 55 percent more likely to be retweeted and shared by other users.

If you’re not hashtagging your social media posts, you are seriously missing out! Get on it today.

If you want more help with which hashtags to use and how not to annoy your audience by hashtagging everything, send me an email at pandapublishing8@gmail.com and I’ll send you our package pricing.

X LLB