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Platform 9 and 3/4

March 18, 2020– First, let me say a very Happy Birthday to my Dad, and to my Nephew, who both celebrate their special day today!

Today we’ll talk about author platforms. What is an author platform, and why does it matter? Let’s get to work.

1) An author’s platform is the way that authors engage with their readers. This means it’s essential for authors to have a voice online and on social media. Instagram, Twitter, Facebook, LinkedIn, Youtube, and blogs are all great ways to connect with people. It’s not just about being online, it’s about building and connecting with your readers so that you can share information that is valuable to them. Marketing materials such as feature sheets, postcards, and other handouts are essential parts of a giant cog.

2) Building your platform is a process. It’s a marathon, not a sprint. Build your brand (which is YOU) and create connections that are meaningful to all parties. If you’re not going to take the time to do things right, when will you make time to re-do them? Have a strategy going in and make sure that you are being clear about what your message is.

3) Your platform may get you a book deal with a publisher. Yes, we look at your online presence, we look at how many followers you have and the content you’re posting. We look at if you engage with your audience and we look at your online personality. These things matter because if you’re going to represent my House or anyone else’s for that matter, we want to know what and who we’re getting into. I’ve said this a million times before, we are WHO and WHAT we publish.

Keep your nose clean is all I’m saying. What you post online could make or break you.

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Happy Birthday, Walt!

December 5, 2018– Ok, so today is Walt Disney’s birthday and I know he wasn’t an author, but he was one hell of an entrepreneur! We talk a lot about entrepreneurs on this blog, and as authors and illustrators, well, we are entrepreneurs. Walt was an artist, producer, and game-changer. To celebrate his birthday, let’s look at some interesting facts about the man behind the magic!

  1. He failed. A lot. Legend has it that Walt failed an epic 320 times before getting the financing for his dream of Disneyland. Imagine if he had of given up!
  2. He helped with the war effort. Even though the Disney Company was not in a good financial position at the beginning World War II, Walt decided it was vital that he and his company help in the war effort.  Walt Disney Training Films unit was created which were instruction films for the American military and propaganda films for the American public.  He won an Academy Award in 1943 for his short propaganda film, Der Fuehrer’s Face.
  3. He learned to draw by doing this. Walt spent most of his time at school doodling. He learned to draw by copying newspaper cartoons, specifically from an American Midwest newspaper called Appeal to Reason which his father was an avid reader of. Walt wasn’t interested in the political editorials, but he enjoyed looking at the front page cartoons. At this time there were no animated films or comic books, Walt found the cartoons exciting and the style demonstrated in the cartoons would later appear in his own!

Happy birthday to the legend that is Walt Disney!

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Authors Born in November…

November 7, 2018– This month we’ll be focusing on authors that celebrating birthdays in November. Most of the authors we are going to talk about are deceased, but they’ve left such a mark on the literary landscape, that they’re impossible to forget.

Tomorrow, November 8th is Bram Stoker’s birthday! To celebrate his birthday and the genius that is his writing, here are some interesting facts about him:

  1. He fought with Oscar Wilde over a woman. Wilde, Florence Balcombe, and Stoker were all part of an intense love triangle! Stoker ended up winning the fight and married Florence.
  2. He got to meet two presidents. Stoker met Theodore Roosevelt and William McKinley while he was visiting the United States as part of managing an actor by the name of Henry Irving. Stoker’s trips revolved around managing his client.
  3. He wrote romance novels. Stoker is known and much beloved for his supernatural works such as Dracula, but he also wrote romantic novels, in fact, over half of his works of fiction were classic Victorian romance pieces.
  4. Dracula was inspired by a woman. In fact, it was an essay by Emily Gerard titled, “Transylvania Superstitions,” that inspired Stoker’s Dracula. Oh, and remember Henry Irving, who Stoker managed? He was the physical inspiration for Dracula.

Happy Birthday, Bram Stoker! He would have been 171 years old tomorrow if still living…now that would be really something to write about!

X LLB