Posted on Leave a comment

I Don’t Know…

April 29, 2019– Many years ago there was an ad in a very famous newspaper of a stern-looking executive in a suit with his arms crossed and a scowl on his face. The copy read:

I don’t know who you are, I don’t know your company, I don’t know your company’s product, I don’t know what your company stands for, I don’t know your company’s customers, and I don’t know your company’s reputation…now what is it you wanted to sell me? 

Whoa, talk about powerful and true. We’ve all been in situations where we are approached by someone trying to sell us something and sometimes it feels icky. It feels that way because we don’t know the person, the company, or the product. This happens to me on Instagram, constantly; someone will either slide into my DM’s or they will comment on my post about how I should buy their product, or sell their product or follow them or their friends. It’s obnoxious and leads me to more often than not blocking them and the person they’ve recommended. Harsh? Maybe, but I don’t have time for BS. The bottom line? People ONLY buy things from people they feel comfortable with, from people they trust, and from people that their friends recommend.

If you’re an indie author who is trying to sell your book please keep in mind that it’s a long road and you’ve got lots of work and years ahead of you. This isn’t to discourage you, but to remind you that you’ve got to spend time building relationships before anyone will be interested in buying your work. Relationships are the key to everything and they must be authentic.

And if you own a business, you need to make sure that people know who you are, that they know about your company, your products, what your company stands for, who your customers are and what your reputation is! Only then, can you begin to even THINK about selling.

X LLB

 

Posted on Leave a comment

I Finished My Manuscript and My Book is in Hand! Now What?

May 16, 2018- My book is here! Now what?

I hear this statement all the time from new authors and although it’s a valid question…it makes me cringe. I know that this might sound a bit harsh, but as your big sis in the writing world, it’s my job to bring the rain…I mean truth.  It makes me shudder because it tells me that the author didn’t put in the work BEFORE finishing their ms and they’re about to have one hell of a rough time. Give me a chance to explain.

I’m focusing on one camp of authors, and that is our self-pub’d friends. So, the author has done the work, their book is completed, printed, and ready for sale! Yay right? Hold on a second…now is where the real work begins.

Too many times our self-published friends end up with a garage full of boxes of their books and that makes me sad because it doesn’t need to be that way! It’s not that the book was sub-par, it’s that they didn’t have a clear plan as to what they’d need to do at the selling stage. It’s an amazing feat to finish writing a book, but the truly incredible achievement is getting them into the hands of readers. A lot of the time there are visions of grandeur where tons of people line up to meet the author at book signings. Let me break it to you gently, this doesn’t happen unless your James Patterson or you’ve marketed the S*&T out of your upcoming event/book signing/book.

How are our friends going to sell their book? Where are they going to sell their books? Are the books available in print only or are they available electronically as well? Do they have a marketing plan? Do they have a solid author platform? And so on. See my point?

Let me pass on the best piece I’ve ever received from my mentor, “When you’re writing the book, it’s art. When the book is completed, it’s business-NEVER confuse the two.” That statement will stay with me for as long as I am in this world of publishing and well beyond.

My advice is to finish the manuscript, and then, before getting to the books in hand stage, craft your marketing plan and answer, at the very least, the questions above. It’s harder than it looks in the self-publishing world! Be prepared and remember that I believe in you! Tell your story-the world needs it.

X LLB

hand-3190204_1280