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Press Here

January 14, 2021-Press releases and publicity are keys to becoming a best selling author. If people don’t know who you are or what you do, how can they find you and your work? I know I’ve said this a hundred times over the course of this program, but it cannot be understated! Press releases are just another tool in your arsenal that can help build your Best Seller status.

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. Here’s some math to keep in mind when sending out your press releases: For every 100 press releases sent out you’ll have 1 person interested in what you have to say. That’s 100:1 ratio. To some, this may seem like a numbers game, but where the fortune lies, is in the follow-up.  Press releases need to be well crafted in order to properly get your message across and there should always be a call to action. Your press release should include:

  1. Headline. This should grab the media’s attention and give a brief overview of why the following story is newsworthy. It’s especially helpful if you can link your press release to current events.
  2. Contact info. Your name, phone number, email, where your books can be purchased.
  3. Dateline. Not the epic tv show, but the release date of your book, the city, and province/state. It’s essential for the media to know that they’re getting the most current info.
  4. Intro paragraph. Answer the 5 W’s. Start with the most important things first! Who, What, Where, When, Why.
  5. Body. In this section, include all the important info about your book; you can include an excerpt, reviews, and the back cover information. Why should anyone read your book? This is where you sell your work to the reader!
  6. The cover. Include the front cover of your book so that it’s a visual reminder for the person reading your release. Also include your website, and a call to action (where to purchase, where to get additional details).

The point is to keep your press release clean, simple, informative, and interesting. Your press release should entice the reader to take action. Remember to follow up on every press release you send out!

To get more information about press releases and our Best Seller Bootcamp, click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

 

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Freelance Writing for Money…

November 19, 2018– You read the headline correctly; you can make money by freelance writing…IF you do it correctly. Here’s what you need to know about starting your own writing business: (Also, I don’t think that I need to mention that you should be a writing professional in some capacity before starting your own writing for money business).

  1. Decide what you are going to offer. Are you going to start a resume writing service? Are you going to edit people’s manuscripts? Are you going to write copy for a business such as a real estate office or medical center? Are you going to edit e-books before publication? There are so many things to choose from. I recommend choosing something that you’re really familiar and comfortable with to start, as your skills continue to develop, you can expand into new territories.
  2. Set a price point. How much will you charge for your services? What is the timeline in which your work will be completed? Will you have a contract? Will you charge per word or per chapter or per project? Will you charge by the hour or a lump sum? I recommend having a clear idea of what your price includes and what it doesn’t and being straightforward with your clients so that there is no confusion and you aren’t spending hours working for free.
  3. Find clients and writing projects. Now that you know what you’re offering and how much it will cost, you have to find clients for your business. Start by putting an ad on sites like Kijiji and Craig’s list. Also, get business cards printed and leave them wherever you go, like when you’re going out to dinner, leave a stack at the library on the front desk, hand them out to friends and family and encourage them to spread the word. Use social media to your advantage, put up samples of your work and your contact information as well as pricing. Brainstorm a list of businesses that could use your services if you’re offering copywriting. If you’re offering resume writing services, approach colleges, and universities. Make a list of all the people you know who could use what you have to offer and talk to them!
  4. Ask for referrals. Once you’ve got your first client under your belt and they’re happy with your work, ask them if there’s anyone they know who could also benefit from your services. You can also ask them to post a review on social media with a link to your email or website; this will lend to your credibility and people tend to work with people that others have recommended and trust.

Remember, there are a lot of ways to get paid to write and we only touched on a couple of them in the above post; don’t forget that you can be paid by magazines and publications who are looking for submissions! Here’s to your success, happy writing!

X LLB

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