November 4, 2021– I know it’s only been a few days so far, but I hope you’re enjoying our daily tips for authors! Today we’re talking about customer appreciation; our customers are the best, and let’s face it, without them, we’d be out of business.
Show your customers what they mean to you in tangible ways! Whatever you choose to do doesn’t have to cost a fortune and can be memorable and sincere.
- Thank them: So many businesses today don’t thank their customers. Rarely do you hear a store clerk say, “Thank you for your purchase or Thank you for shopping at (fill in the blank).” It’s a simple gesture that is taken for granted, and this simple, free act is enough to make your customer stop and take notice. Consumers today are so underwhelmed by customer service (and most of us even think that bad service is the new normal) that saying thank you and being sincere and authentic about it will impress them, and they’ll remember you. You’ll make an impression, that’s for sure.
- Personalization: Address your customer by name whenever possible and show interest in their lives. In our database, we have critical points on our customers such as buying behaviours, but we also have snippets about their family, their job, their interests and hobbies as they’ve given us this info. We’ll ask how the kids are, how the pets are, how work is going, and we’ll address them by name. People like to feel important, understood, and as friends, and these things help us convey that message.
- Gift: Customer reward programs can take many forms, from coupons to free classes, vouchers, rebates, and more. Let your customers know you care by gifting them something they can use.
- Touch base: If you haven’t heard from some of your customers for a while, be sure to reach out and see how they’re doing. Send a quick email that says you’re checking in to see how they are and that you hope they’re doing well. This lets your customers know that you genuinely care about them.
- Greeting card: Every single year, on my birthday, I get a birthday card from the garage where I take my truck in to get an oil change. It was unexpected but such a nice gesture. They took time out of their day to write a handwritten note to say Happy birthday, and they gave me a coupon for 10% off my next oil change. Guess where my truck has gone to for service for the past ten years? If that’s not loyalty, I don’t know what is. Do the same for your customer base.
The point is, you won’t be in business for long if you don’t take care of your customers! Let them know that they matter because they do.
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