October 22, 2020-Are you a self-published author? If you are, I hope that you have a marketing calendar. If you don’t have a marketing calendar or aren’t marketing your book, I’m willing to bet that your customers and potential customers don’t know where to find you and that your sales are less than stellar.
A marketing calendar allows you to be organized in communicating with your audience. Let’s explore Pandamonium Publishing House’s Marketing Calendar:
Daily-Post on social media (Facebook, Instagram, Twitter) and respond to comments accordingly. Weekly-4 to 5 times weekly, we do a blog post on our site. We also send a link to our latest post to the list of our subscribers. We do a weekly podcast each Tuesday. Friday, we check in with our Pandamonium Publishing House International Book Club members and discuss the book we’re reading. We mail out 100 direct mail pieces such as brochures and postcards to a mailing list of clients we keep in touch with. Monthly-We send out a monthly newsletter to all of our subscribers. Quarterly-We post content on YouTube *We need to increase the frequency of these posts. We send out an email to customers who we haven’t heard from in a while to let them know we are thinking of them and to see how they’re doing. Annually-We mail out holiday cards to everyone we’ve been in contact with during the past year; customers, vendors, teachers, authors, and businesses.
It’s essential to keep in contact with your readers regularly. You want to serve them in the best way possible but won’t be able to do that if they forget who you are and what you do.
Get your marketing calendar together, execute your plan, and watch your book sales grow!
September 21, 2020-You’re a poet and Daniel Tysdal is about to show it. Daniel will walk you through his writing process to showcase the Power of Poetry to help us remember, grieve and celebrate. Daniel Tysdal has been a Senior Lecturer in the Department of English at UTSC since 2009. He is the author of three books of poetry and the poetry textbook, The Writing Moment: A Practical Guide to Creating Poems (Oxford University Press 2014). He is the recipient of multiple awards for his work and his research interests include creative writing and poetry. Check out the link below:
June 12, 2020– As many of you know, I have a non-fiction book out titled, Advice From a Publisher (Insider secrets to getting your work published), that is packed full of information for people who have questions about publishing. Here’s a sample of what’s inside!
Q: “You have a ton of content on your site, how do you think of fresh ideas all of the time? I seem to write about the same old things and sometimes I have trouble finding ideas!”
A: Thank you for noticing first of all! I try so hard to bring fresh ideas and new things for us to talk about! Some days it can be a struggle; that’s for sure, especially when we have a blog, YouTube channel, podcast, and various social media to keep up with. I do my best not to duplicate content, so you won’t get a podcast that has the same info or material as on our blog, etc. When it comes to finding inspiration for content, here’s what I do:
I scour the news. Yep, it’s depressing at times, but I look for things that I can talk or write about, especially when it comes to creative writing. Sometimes the headlines can inspire a book idea or a skewed perspective for a topic that I can share.
I listen to conversations. Eavesdropping? Check. When I’m out getting coffee or I’m shopping, or anywhere in public, I listen to the people around me. Sometimes waiting in line at a place can provide lots of great ideas!
I read trade publications like Writer’s Digest and subscribe to magazines in my field of work. This allows for a lot of ideas on topics that are relevant for our readers and writers who visit and subscribe to our content. It also means that staying up to date on all things, publishing is essential in bringing the most relevant topics to our media.
The book is packed full of useful information about self-publishing, hybrid-publishing, and traditional publishing; you can order it from our site www.pandamoniumpublishing.com/shop
May 31, 2019– This is an interesting question that I got from a reader during a book signing that I was at with Obsessed with Her. I’ve been asked this on more than one occasion so I thought it might be good to share!
Q: “Lacey, why did you write a prequel to Obsessed with Her? Why not a sequel, and did you have this in mind from the beginning?”
A: I wrote a prequel to Obsessed with Her because the story wasn’t finished yet. I needed to release the books in this order for the story to make sense and for quite simply the sake of interest in the character and his development. I didn’t want to leave my readers with a ton of backstory to start with so the manuscript demanded to be written and released this way.
I didn’t write a sequel to Obsessed with Her because the ending is final. There is no chance of a sequel and that’s all I’ll elude to as to not spoil it for those who have not finished or read the book yet.
Yes, I had this prequel in mind from the beginning, I hadn’t written it yet, but it was always going to happen. Obsessed with Her is unfinished without the prequel and leaves the reader with too many questions. The prequel shows why James Cass behaves the way he does and what type of person he truly is. Obsessed with Her will make perfect sense after the release of, Becoming James Cass (prequel) that is set to hit the shelves this October!
February 18, 2019– Today we’re talking about book reviews; wait a second, there is a format for writing a book review? Let’s get real, there are formats for every piece of writing that you could ever think of!
Book reviews offer you a chance to share your perception of a book’s good and bad parts and to share info with other readers that they may find useful. Of course, book reviews also allow others to decide whether they should read the book themselves.
Here are the do’s and don’ts of writing a book review:
Do provide a general overview of the book. Include the author, title, publication info such as the publisher and year of publication, and genre. In a few sentences us a taste of the book and your overall opinion of it.
Do say WHY you liked or disliked the book. Be specific! What did you love about it? What did you hate about it? What could have made it better?
Do take a stand. The whole point of a book review is to make a recommendation to your reader. Remember that it is possible to like and dislike parts of the same book! Don’t be afraid to share your opinion!
Don’t give too much away. If you’re reviewing fiction don’t give away key points of plot or the ending or twists that could ruin it for other readers.
Don’t make your review too long. A paragraph or two will do. Pick the thing that interests you most and the thing that you think will most interest your readers.
Don’t be a jerk. If you didn’t enjoy the book, that’s fine, but don’t be insulting. Let your reader know why you were disappointed in the book while still being calm and unemotional.
So there you have it! I look forward to reading your reviews online for some books I’m thinking of reading!
July 25, 2018- Today, I’ll be giving you three things that you MUST DO if you want to create an unputdownable book. Yep, that’s right, Un Put Down Able is a real word that is in the dictionary. Who knew?
So, you want to create a novel that readers tell you that they just couldn’t stop reading?
Here’s what you need to do to ensure that this happens:
Start where the action is. You’ve got to get your reader hooked right out of the gate. If your intro is boring, what does that say about the rest of your book? I know that some people will say that it’s crazy to judge a book by the first page, but I’m here to tell you that people do. Start with action, and you’ll hook your reader for sure.
Create compelling problems for your characters. I’ve said this time and again, your reader MUST be invested in your characters, they must care about them, and be interested in seeing them solve the problems that you, the author, has presented them with. The conflict that you set up must be high stakes. It can be as simple as something like having two love interests and trying to decide between the two, or it can be something as complex as trying to save the world from an alien attack. Also be sure to layer the character’s problems for even more fun!
Pick up the pace. Literally. Shorten the end chapters, pick up the speed at which your reader reaches the end of your book. Make the last few chapters breakneck and be sure to tie up everything with a bow.
If you follow these three tiny tips, I promise that you will create something that is unputdownable for your readers! Happy Writing!
April 2, 2018-This is a really cool how-to infographic on creating epic characters. The info below is something that doesn’t need to be told to the reader, but rather, the writer should know these things about their character so that it will naturally bleed into their writing. Pick bits and pieces that you want to share and leave the rest to the reader’s imagination. The more you know about your character, the better and more invested your readers will be!
March 8, 2018- I feel that the title to this particular post is slightly misleading. It’s not really a How-To type of post, but rather some real world tips on I personally finished two novels this year. I’m no different than you are. I have a family, pets, a household and I am the head of two companies and counting. I am a wife, a sister, an aunt, a daughter, a writer, a publisher, a public speaker, a teacher, and I enjoy lots of different hobbies in my free time, just like you! With all of these demands on my time, how is it even remotely possible that I’d be able to finish one novel in a year, let alone two? Here’s a not so secret, secret; I write when I can, wherever I can, when there are spaces in between.
That’s not saying that I’m not disciplined with my writing, but there are some days that get skipped because there are more pressing demands on my time. Personally, this is my process and this process will be different from author to author.
I start with an idea– I have at least 6 notebooks that are packed to the brim with story ideas or as I like to call them, story starters. That’s not to say that I’ll use all of them or any of them, but this allows me to start brainstorming when inspiration strikes. I read them every now and again and more often than not, they lead me to begin forward motion on my writing.
I create an outline-If anyone has sat in on any of my classes, they know how mental I am about outlining! Outlining allows me to know what the story is about, where it’s going, and how it ends. I don’t need to know every single detail, but I need a general idea and some good bones of the story to get a feel for it. Sometimes my outlines are elaborate, sometimes they’re simple. It depends and most of the time there is no rhyme or reason for which way I decide to do it.
I write in between-As mentioned earlier in my post, I write in scraps of time that I manage to pull together here and there. I write in notebooks, and on pieces of napkin, on backs of discarded envelopes, and on my phone. I write wherever I can and whenever I can. I write while waiting in the doctors office, I write while on hold on a phone call, I write in my truck if I arrive ten minutes early to an appointment and I write in between meetings. THIS is the single most effective thing that I have ever done to finish my novels, because let’s face it, no one sits down to start and finish a novel all in one shot.
With all things considered, I urge you to write in a disciplined manner, setting aside blocks of time each day to tackle your novel, but don’t neglect those stolen moments.
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