September 19, 2018– So you want to run a writing business, congratulations! Do you know what you really want?
A lot of authors branch off into offering writing services to the general public. It may be editing or consulting, helping someone flesh out ideas for their book, or it can even be assisting self-published authors with the long publishing journey ahead. Whatever it is, before you begin, make sure you have a head for business.
I’m not going to mention money or charges or price structure in this post because that is entirely up to you! What I am going to talk about are the most important things you need to do before you even THINK about pricing your services.
As I own a full-service publishing house, I have some tips on running a successful writing business:
- What are you offering? Make sure that you’re clear about what you do and what you don’t do! Do you offer line editing? Revisions and re-writes? Manuscript consultations? Blog hosting? YOU have to know what you do before anyone else can.
- Who is your ideal client and what qualities do they possess? When you work with clients you love, you’ll genuinely enjoy the job you’re doing, and that’s when you do your best work! Make a list of the traits your ideal clients have. Are they bright? Resilient? Courageous? Big thinkers? Rapid responders?
- Identify your target market of ideal clients. What do you specialize in and who is your niche? Choosing your target market is essential because to reach the people you’re meant to work with, you’ve got to know where to find them. Maybe your writing business is ghostwriting for medical professionals, make a list of where to find the people who need your services!
- Determine the biggest result your clients get. What is the number one outcome that you help your target market achieve? Do you help self-published authors get their book from an idea into physical form? Potential clients within your target market must see your services and products as opportunities to receive a return on their monetary investment. What kind of ROI will your clients get from working with you?
It’s imperative to your success that you answer the above questions before getting started. Because as I always say, you can’t hit a target you can’t see. Here’s to your success!
March 8, 2018- I feel that the title to this particular post is slightly misleading. It’s not really a How-To type of post, but rather some real world tips on I personally finished two novels this year. I’m no different than you are. I have a family, pets, a household and I am the head of two companies and counting. I am a wife, a sister, an aunt, a daughter, a writer, a publisher, a public speaker, a teacher, and I enjoy lots of different hobbies in my free time, just like you! With all of these demands on my time, how is it even remotely possible that I’d be able to finish one novel in a year, let alone two? Here’s a not so secret, secret; I write when I can, wherever I can, when there are spaces in between.
That’s not saying that I’m not disciplined with my writing, but there are some days that get skipped because there are more pressing demands on my time. Personally, this is my process and this process will be different from author to author.
- I start with an idea– I have at least 6 notebooks that are packed to the brim with story ideas or as I like to call them, story starters. That’s not to say that I’ll use all of them or any of them, but this allows me to start brainstorming when inspiration strikes. I read them every now and again and more often than not, they lead me to begin forward motion on my writing.
- I create an outline-If anyone has sat in on any of my classes, they know how mental I am about outlining! Outlining allows me to know what the story is about, where it’s going, and how it ends. I don’t need to know every single detail, but I need a general idea and some good bones of the story to get a feel for it. Sometimes my outlines are elaborate, sometimes they’re simple. It depends and most of the time there is no rhyme or reason for which way I decide to do it.
- I write in between-As mentioned earlier in my post, I write in scraps of time that I manage to pull together here and there. I write in notebooks, and on pieces of napkin, on backs of discarded envelopes, and on my phone. I write wherever I can and whenever I can. I write while waiting in the doctors office, I write while on hold on a phone call, I write in my truck if I arrive ten minutes early to an appointment and I write in between meetings. THIS is the single most effective thing that I have ever done to finish my novels, because let’s face it, no one sits down to start and finish a novel all in one shot.
With all things considered, I urge you to write in a disciplined manner, setting aside blocks of time each day to tackle your novel, but don’t neglect those stolen moments.