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Platform 9 and 3/4

March 18, 2020– First, let me say a very Happy Birthday to my Dad, and to my Nephew, who both celebrate their special day today!

Today we’ll talk about author platforms. What is an author platform, and why does it matter? Let’s get to work.

1) An author’s platform is the way that authors engage with their readers. This means it’s essential for authors to have a voice online and on social media. Instagram, Twitter, Facebook, LinkedIn, Youtube, and blogs are all great ways to connect with people. It’s not just about being online, it’s about building and connecting with your readers so that you can share information that is valuable to them. Marketing materials such as feature sheets, postcards, and other handouts are essential parts of a giant cog.

2) Building your platform is a process. It’s a marathon, not a sprint. Build your brand (which is YOU) and create connections that are meaningful to all parties. If you’re not going to take the time to do things right, when will you make time to re-do them? Have a strategy going in and make sure that you are being clear about what your message is.

3) Your platform may get you a book deal with a publisher. Yes, we look at your online presence, we look at how many followers you have and the content you’re posting. We look at if you engage with your audience and we look at your online personality. These things matter because if you’re going to represent my House or anyone else’s for that matter, we want to know what and who we’re getting into. I’ve said this a million times before, we are WHO and WHAT we publish.

Keep your nose clean is all I’m saying. What you post online could make or break you.

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The Best Times to Post…

October 2, 2019– Check out this cool info-graphic about the best and worst times to post on social media; it’s important to create a content schedule so that you can keep in touch with your readers and to ensure that your posts have maximum impact!

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As an Author, Are You Doing This Right?

October 10, 2018– Social media in this day and age is of the utmost importance when you’re self-employed. As authors, this includes us, because if we don’t have a proper, effective platform, how are we going to sell books, connect with readers, and participate in discussions?

Anyone who signs on with my company knows that I expect them to start building their social media platform BEFORE their book launches. This is because I want my authors to have a solid space to promote themselves where they can get readers excited about what’s to come. It’s never too early to start talking about your work and about what you do. Authors often question, ” My book doesn’t come out for another year and a half! Isn’t this too soon to start promoting it?” The answer. No. And here’s why it takes at LEAST EIGHT times of humans being exposed to the same message for them to even take NOTICE! Yep, that’s how much noise is coming at us every day and how much of that noise we filter out. So, it’s NEVER too early to start talking about your book.

But, Lacey! What do I post on social media if I don’t have a product? Easy.

  • Behind the scenes looks at your work
  • How you came up with the idea for your book/ inspiration behind it
  • A typical workday for you when writing
  • Sneak peek of the manuscript title
  • Any art sketches if applicable
  • What your goals are with writing
  • What books you’re currently reading
  • What books your book compares to
  • Why you became an author
  • Why your story matters
  • Contests
  • Giveaways
  • And everything else that relates to your book that you can possibly think of

So, here are some tips on building a solid social media presence.  You need to be on Facebook, preferably with business page, Instagram, Twitter, Amazon author profile, and you better have a blog or a website. Now, I know what you’re thinking, Ummm I don’t want to waste my life and time just posting to social media! Trust me, there are days when I want to detox the whole process of this craziness entirely out of my life, but I know how important it is so I don’t. Don’t worry, I got you, there’s a cool tool that can take away the stress!

  1. Hootsuite is a social media posting tool that allows you to schedule posts to Facebook business pages, Twitter, and Instagram. Get the app, it will change your life, I promise.
  2. Stick to a schedule. Figure out what you’re going to post about and when.
  3. Be consistent in your posts. Yes, I admit that sometimes I fall off the face of the social media world, but in a couple of days, I’m back in the saddle, and I ALWAYS answer questions and comments.
  4.  Hashtags. Know what they are, what they do, and use them effectively, ESPECIALLY on Instagram. Why? Because this helps more people find your posts, let’s them know what you have to say, and it leads to more followers.
  5. SEO. If you don’t know what this stands for, learn it immediately and start implementing it on your blog/website NOW.

At Pandamonium Publishing House, we teach this stuff. Drop me a line if you want in on the next custom course, pandapublishing8@gmail.com.

You can do this. It may seem like an impossible hurdle, especially if you’re not part of the generation that grew up with this stuff. It’s never too late to learn. And the more you learn, the more you earn.

X LLB

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