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August 27, 2018- You are a self-published author. I want to know how well you do this one thing. It’s something that some of us shy away from, it’s something that can be uncomfortable for most, but it’s something that is imperative to your success.
Some of you may be saying, “Of course I do this!” But, for others, death is more welcoming than completing this task.
What is that one something that is imperative to your success as a self-published author? It’s self-promotion! Here’s usually what happens:
I’ve broken this down to the simplest point. Of course, there is much more that goes into the in-between of writing to print. So, let’s get to the meat of the conversation and talk about the hundreds of copies that just sit idle in the author’s garage and what to do about it! Self-promotion is the key to your success. If people don’t know about you and your book how the heck do you expect them to buy it? Your biggest problem is obscurity. Once people start to take notice in what you’re saying they’ll take notice of what you’re selling.
So, how well do you self-promote? How much do you believe in yourself? How much action do you take?
May 16, 2018- My book is here! Now what?
I hear this statement all the time from new authors and although it’s a valid question…it makes me cringe. I know that this might sound a bit harsh, but as your big sis in the writing world, it’s my job to bring the rain…I mean truth. It makes me shudder because it tells me that the author didn’t put in the work BEFORE finishing their ms and they’re about to have one hell of a rough time. Give me a chance to explain.
I’m focusing on one camp of authors, and that is our self-pub’d friends. So, the author has done the work, their book is completed, printed, and ready for sale! Yay right? Hold on a second…now is where the real work begins.
Too many times our self-published friends end up with a garage full of boxes of their books and that makes me sad because it doesn’t need to be that way! It’s not that the book was sub-par, it’s that they didn’t have a clear plan as to what they’d need to do at the selling stage. It’s an amazing feat to finish writing a book, but the truly incredible achievement is getting them into the hands of readers. A lot of the time there are visions of grandeur where tons of people line up to meet the author at book signings. Let me break it to you gently, this doesn’t happen unless your James Patterson or you’ve marketed the S*&T out of your upcoming event/book signing/book.
How are our friends going to sell their book? Where are they going to sell their books? Are the books available in print only or are they available electronically as well? Do they have a marketing plan? Do they have a solid author platform? And so on. See my point?
Let me pass on the best piece I’ve ever received from my mentor, “When you’re writing the book, it’s art. When the book is completed, it’s business-NEVER confuse the two.” That statement will stay with me for as long as I am in this world of publishing and well beyond.
My advice is to finish the manuscript, and then, before getting to the books in hand stage, craft your marketing plan and answer, at the very least, the questions above. It’s harder than it looks in the self-publishing world! Be prepared and remember that I believe in you! Tell your story-the world needs it.
Pandamonium Publishing House, Publishing Made Simple.
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