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Book Launch Quick Tips (Continuing Education)

September 14, 2021-We’re talking about continuing education for authors during September, and today I’ve got some tips to share with you about book launches. Be sure to listen to our podcast on Podbean every Tuesday and Thursday for additional content and tips; the app is always free to download and listen along.

The goal of a book launch is to celebrate the release of your book with your readers, customers, and target audience. You’ve made it, and your book has finally hit the market, but the real work is about to begin!

Your launch sets the tone for your series and will show your readers how awesome/fun/educational your books are. It’s essential to prepare thoroughly! Here are some tips to help with your book launch.

  • Choose a date and time asap: Knowing when you’ll launch and working backward is the best way to get organized. You’ll need no more than 2 weeks before the date you’ve chosen to build buzz about your book launch. Anything sooner than that is too soon (and won’t allow people to save the date), and anything longer than that is too much time in between the buzz building and the actual event-this means that most people will have time to forget and book something else that day if you leave too many weeks from announcement to event.
  • Over-invite: A huge key to a successful launch is to have as many attendees as possible. According to statistics, a third of those invited will attend. Use your Facebook friend list, social media contacts, and people you know to create your guest list and invite people to your event.
  • Create buzz: Social media is an excellent way to create buzz for your book launch. Announce to your family, friends, acquaintances, and target market that you’ve got a brand-new book out and that they have the opportunity to celebrate with you. Direct people to your Facebook business page, where you share information about your series and post lots of photos, blog posts, status updates, and videos well before your official launch date. Let them know when and how they can attend, whether virtually or in person.
  • Offer bonuses: Bonuses plain and simple draw people to your table. People love free stuff, whether it’s colouring sheets, word games, activities for kids, or stickers! Offering bonuses shows your customer that you care about them and that you’re invested in connecting with them. People often feel a need to reciprocate when they are given something for free, so this simple act of offering a bonus (without purchase) can have a massive impact on your sales. Plus, if you can draw kids to your table and engage them, chances are the parents will take a closer look at what you’re offering.
  • Marketing is Queen: If cash is King, marketing is Queen! Be sure to bring things to hand out to people at your book launches, such as catalogues, business cards, bookmarks, brochures, infographics, and feature sheets. Sometimes people will go home and order your books online if they’re in a rush and just popping into the bookstore for a quick second, or they’ll want to do more research to see if your book is right for their child. Either way, they need to be able to find you and order your books. Your marketing should include where they can purchase your book, your social media, and how to contact you.

A huge pet peeve of mine is barriers to payment. It drives me crazy when vendors at shows only accept cash! The world is almost cashless, and you will miss out on a ton of sales if this is the only form of payment that you accept. Invest in a square reader or other type of payment processor. You’ll be glad you did, and so will your customers!

We’re coming out with new courses all the time, so be sure to stay in the know by hitting the subscribe button on the right-hand side of this page. Check out our courses and classes at http://www.pandamoniumpublishing.com/shop

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An Exclusive Offer for Self-Published Authors

October 26, 2020– Today I’d like to speak specifically to the self-published authors out there. Self-publishing your work can be a monumental task, but congratulations if you’ve succeeded. I hope your book sales are going well and that you’re able to make a good income from your work. If you have a book that’s been self-published, but things aren’t going as planned in terms of sales, marketing, discoverability, or reviews, I’m here to help! I’m offering a very special course for a limited time only. The course is titled, Get Your Book Noticed and Increase Your Sales  and here’s what it covers:

  1. Why your book isn’t selling and ten things you can do about it.
  2. Sprinkler or Waterfall? The best approach to marketing your book.
  3. Amazon Best Seller List. What you need to know and the dos and don’ts of hitting the top.
  4. Why your display matters even though you think it doesn’t.
  5. Data Analysis and Implementation. What numbers you should be looking at daily. Metadata matters!
  6. Reviews and word of mouth. How to get both.
  7. How to capture leads and convert them into sales.
  8. Newsletters, what works and what doesn’t.
  9. Navigating Goodreads to get the best publicity possible and the cardinal rule that you should NEVER break.
  10. Facebook, Instagram ads, what works and what doesn’t. The importance of writing great copy that sells.

I’ve taken the most relevant pieces of information that I’ve learned through my courses at Wharton and Copenhagen business school to combine ideas from Consumer Neuromarketing and Neuroscience and Viral Marketing and How to Craft Contagious Content. Each section has modules and printable downloads to help you craft an effective campaign for your book. For more information send us an email at pandapublishing8@gmail.com or click on the link below to purchase:  https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/