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Weekly Podcast

September 22, 2020-Did you know that we have a weekly podcast? It’s easy to follow us; all you have to do is download the Podbean app on Google Play or iTunes and search Pandamonium Publishing House! Each Tuesday, we’ll talk about a new topic, and some of our episodes include author interviews, special guests, writing tips, small business advice, all things writing, and more. It’s free to subscribe!

If you’re an author and you don’t have a podcast, here are three reasons why you should consider having one:

  1. To reach your readers– Having a podcast will allow you to reach your readers while they’re driving, working, working out, cleaning, running errands, and at other intervals where they are unable to sit down and read a blog post or newsletter.
  2. To expand your network-There are 60 million people in the United States alone that listen to podcasts each day. A lot of these people may not know about you or what you do, so podcasting could be a new and innovative way to reach a new audience and expand your reader base.
  3. To provide expert information to your listeners– Authors and entrepreneurs are experts in their field. They have a lot of knowledge and information to share that can help others with their books and businesses. It’s nice to be able to speak to an audience of like-minded people in a weekly podcast.

Podcasts are easy, fun, informative, conversational, and valuable tools to have in your toolbox to connect with readers around the world. If you’d like to follow our podcast, click here: https://jidwkx.podbean.com/

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Are They Aware?

September 18, 2020-What do you see when I say the word McDonald’s? For some people, this word will conjure up the image of burgers, fries, broken ice cream machines and chicken McNuggets, and some will immediately see the infamous golden arches. It doesn’t matter what came to mind first, the food or the logo, because both things achieved the same goal, to make you aware of their brand and what they sell.

Are people aware of what you sell? Do the covers of your books come to mind when they think of you? Do they see your company logo? Do they know what you offer? If not, here are some good ways to make people aware of you, your brand, and your books:

  1. Business cards-Always carry a stack of business cards with you. It should say who you are, what your occupation is, website, email, phone number, and have your logo/slogan on it. Mine is black with a silver P, on the front with my name and owner of Pandamonium Publishing House.
  2. Brochures-These are great tools to hand out to people to explain your business offering, product samples, book excerpts, reviews, and services. Be sure to include your logo, colours, website, email, business name, how to order, and social media information.
  3. Postcards- I use postcards a lot for many different things. I use them to write notes to clients, to include in our subscription book boxes, to say thank you, and for appreciation notes to anyone who orders off our site.
  4. Banners/signage- These are essential for shows and events that you’re attending. Include your logo, brand colours, slogan, and website/email/social media info. Be sure that everything is large enough to read from a distance.
  5. Letterhead- This should include your company name, email address, website, address, and logo as well as company colours, and phone number.
  6. Email signature- Some days, I’ll send up to 50 emails per day, depending on the circumstance. An email signature is a great way to let prospective clients know what you do, who you are, and how to reach you and your social media handles. Also, if you have a writing business, your email signature is a great way to let everyone know what your hours are or when you’re out of the office/away from your desk.
  7. Social media-Amazon author page, Facebook, Youtube, Twitter, Instagram- You should have all of these things and more. People need to know where to find you, and you need to be consistent with your posts. Use a social media scheduler like Hootsuite to pre-schedule your posts so you’re not tied to your phone when you could be doing something more valuable with your time. Your social media should all be linked to each other and be informative, educational, and entertaining while adhering to your brand message and aesthetic.
  8. Blog-How your blog looks and what it does are synonymous with your brand awareness and what you do/offer. Your books should be for sale online as well as your services, an about section about you and your company, and your logo, colours, and common theme should run throughout. If you’re a romance writer, for example, you could have topics on your blog that include things such as the elements of writing romance, specific genre information, how to write characters etc.
  9. Logo and colours-Our brand colours are black, white, and purple; this follows through to our cards, brochures, postcards, signage, letterhead, and blog. Our logo is a black box with a white letter P in the middle.

Every time you create content or interact with people, you are representing your brand. Do it well.

Have your coffee the same way that we do!
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Prepared or Not Prepared (that is the question)

September 2,2020-I was at the nail salon the other day getting my manicurist, Brian, to work his magic on my tattered, overused nails. Thanks to my profession, it’s hard to keep my fingernails long and beautiful, thank you keyboard, but I do what I can to make them look nice yet functional.

So, I’m sitting there and Brian and I are chatting when I overhear a conversation at the table next to me; two women strike up a conversation and the one asks the other for a business card. The woman rummages through her purse and comes up empty-no business card to give to a prospective client, how terrible and what a wasted opportunity. She turns back to the woman and says with a flush of embarrassment, “Sorry, I don’t have any with me.”

Don’t let this happen to you! Be prepared to do business!

Here’s what’s in my bag/truck that I never leave the house without and you shouldn’t either as a writer!

1) Business Cards-This is the easiest way to make an impression and the simplest thing to hand out. Invest in a high quality business card made of premium material. There’s no quicker way to squash a potential deal than to have a crappy business card. The worst offenders are the print at home kind because they never look professional. Be sure to include your name, phone number, website and email on your card as well as your company name.

2) Brochures-These are great when you want to show off your available services or product collection. Get a high quality brochure made from a professional printer and stick with a glossy finish for maximum punch. You can showcase your book titles beautifully with this approach.

3) Product Samples-I keep a few books in the truck at all times so that I’m always ready should they opportunity present itself for me to give one away or sell one. Your products are your most effective form of communication! Do not leave the house without your books.

Don’t miss any opportunity to talk about your books or your business! Be prepared because you never know what can happen.

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3 Things

July 29, 2020- We’re creating new content for our YouTube channel that will be posted soon, but for now, let’s hear about three simple things you can do to market your self-published book. Subscribe to our channel Pandamonium Publishing House for book trailers, upcoming events, tips for authors, and more!

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Don’t Let This Happen to You

April 27, 2020– Did you know that most self-published authors sell less than a total of  100 copies of their book? That’s around $1000-$2000 for lifetime sales which is pretty dismal if you ask me. People write books for a lot of reasons some of them being: It’s a bucket list item, because they have a story to tell, or because they want the ability to say, “I wrote a book,” or “I’m an author,” and the list goes on. I suppose it’s because I’m a publisher, with a marketing and advertising background, that I look at the book business a little bit differently than if I was solely an author. But, just because you’re a self-published author, doesn’t mean that you shouldn’t think of your writing as a business, IT IS.  Here are some tips on how to ramp up your book sales:

  1.  Build a platform. Have you ever heard the phrase, “Dig your well before you’re thirsty?” This applies here. I hope that you built your author platform before you published your book. If not, you can start right now. Pick the social media platforms that work for you, be it Facebook, Instagram, Twitter, Youtube etc. and be sure to engage with your audience. Let people know why you wrote your book, what inspires you, what books you love, and where they can get yours!
  2. Build a network. Join a  group, build relationships, and connect with people. It’s important to be surrounded by people who are just like you, but it’s even MORE important to be around people who are different than you. Why? Because you’ll learn the most from them. They’ll have ideas and suggestions that will push your thinking out of the box. The most brilliant ideas I’ve ever had for selling my books came from people who were NOT in the book business.
  3. Build your brand. YOU are the brand. Make sure you represent your book well.  Is your message consistent and clear or is it conflicting? The way you dress, the way you speak, how often and what you post, all matter. When you go to events and visit schools/businesses to present your book, your brand matters. Your marketing materials need to be branded in your colours, with your logo, and with the proper fonts and messages to get people interested in what you have to say.
  4. Build your list. Where do you want to see your book and how do you get it there? Do you want to see it in airports around the world? What must you do to make that happen? Do you want to find your book in all major bookstores? Who do you need to contact and what happens next? Which publications do you want to be interviewed by? Build your list of where to sell your book and be relentless in going after the things, people, and places that you want!

Of course, the above list is not extensive. Selling your book is a huge undertaking, but don’t be one of the many self-published authors who make little money. If you have self-published a book and don’t know where to start with marketing it, drop us a line because our team of experts can help! Email us today at pandapublishing8@gmail.com for a price quote.

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Platform 9 and 3/4

March 18, 2020– First, let me say a very Happy Birthday to my Dad, and to my Nephew, who both celebrate their special day today!

Today we’ll talk about author platforms. What is an author platform, and why does it matter? Let’s get to work.

1) An author’s platform is the way that authors engage with their readers. This means it’s essential for authors to have a voice online and on social media. Instagram, Twitter, Facebook, LinkedIn, Youtube, and blogs are all great ways to connect with people. It’s not just about being online, it’s about building and connecting with your readers so that you can share information that is valuable to them. Marketing materials such as feature sheets, postcards, and other handouts are essential parts of a giant cog.

2) Building your platform is a process. It’s a marathon, not a sprint. Build your brand (which is YOU) and create connections that are meaningful to all parties. If you’re not going to take the time to do things right, when will you make time to re-do them? Have a strategy going in and make sure that you are being clear about what your message is.

3) Your platform may get you a book deal with a publisher. Yes, we look at your online presence, we look at how many followers you have and the content you’re posting. We look at if you engage with your audience and we look at your online personality. These things matter because if you’re going to represent my House or anyone else’s for that matter, we want to know what and who we’re getting into. I’ve said this a million times before, we are WHO and WHAT we publish.

Keep your nose clean is all I’m saying. What you post online could make or break you.

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Bring This With You

January 17, 2020– Here’s a throwback video on our Youtube Channel about what you (authors) should bring with you to a book signing! I’ll be doing a ton of signings at events over the coming year, so stay tuned for an official listing of when and where to find me.

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3 Simple Things You Can Do…

August 30, 2019– It’s ME! In this video I talk about three simple things that you can do to market yourself as a self-published author. Subscribe to our channel on YouTube Pandamonium Publishing House if you want to see more content!

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The Power of Hash(tags)…

April 10, 2019-LOL! This has to be one of my most favourite blog titles to date. Seriously, too funny! As a business owner, author, and entrepreneur, I know how ESSENTIAL it is to be on top of things like hashtags. If you’re an indie author or a business owner, you need to know the power of hashtags! And if you’re not using them or using them incorrectly, you aren’t only hurting yourself, your business, the environment, and baby animals everywhere. Honestly, sometimes I just throw in nonsense to make sure you’re paying attention. I know that for some of you, hashtags, social media, and marketing can seem daunting, but let me assure you, with a bit of help you can do it!

Let’s start from the beginning, what are hashtags? It’s the pound sign (#) with a word or phrase after it. They’re used on social media and they identify specific messages or ideas. Get it? #hamont (Hamilton Ontario) which has been hashtagged 1.7 MILLION times. People use the hashtag symbol (#) before a relevant keyword or phrase in their Instagram post/Tweet/Facebook Post to categorize those messages/tweets/posts and help them show more easily in social media searches. Clicking or tapping on a hashtagged word in any message shows you other tweets/messages/posts that include that hashtag. Hashtags can be included anywhere in a tweet/message/post.

Hashtags are a great way to build your brand, boost your marketing, and keep in touch with your audience! Interestingly enough, using hashtags in your social media posts can greatly increase your engagement and Twitter reported that brands who use hashtags see a FIFTY PERCENT(!) increase in post engagement. See why this is essential?  Tweets, Instagram Posts, and Facebook updates that include hashtags were 55 percent more likely to be retweeted and shared by other users.

If you’re not hashtagging your social media posts, you are seriously missing out! Get on it today.

If you want more help with which hashtags to use and how not to annoy your audience by hashtagging everything, send me an email at pandapublishing8@gmail.com and I’ll send you our package pricing.

X LLB

 

 

 

 

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This Could Be The Shortest Blog Post Ever…

April 3, 2019– Did you see the image that goes along with this blog post? It says, How to Sell Books Without Marketing. I’m going to tell you exactly how to do that in two simple words, YOU. CAN’T.  It makes me crazy when people go around spewing incorrect and irresponsible advice to self-published authors who really want to sell their books.

Marketing is the catalyst that moves EVERY business, not just the book business! Without marketing, how are prospective readers ever going to find out about your work? Without marketing how can they find where to buy your book? Where can they find out about you as an author and how can they find out about new releases you have coming out? ONE WORD. MARKETING. Let’s explore a couple of different options for the best ways to market your self-published book.

  1. Word of mouth. We all know that word of mouth is the best way to sell anything; from movie tickets, insurance, books, and everything in between, word of mouth is the most trusted source of marketing. Word of mouth marketing is the most effective form of marketing because people trust the opinions of others (their peers, friends, relatives, and their immediate circle of people). Let’s say that you’re out on the weekend with some friends and one of them tells you about a fabulous new restaurant in your town; they talk about how excellent the service was, how fast their food came out, and the stunning decor of the restaurant. They also tell you that it was the best steak they’ve ever had and that you must try it! What are you going to do? You’re going to check it out of course! Same goes for books, readers who liked your book are more likely to tell others about it, this will lead to more sales of your title and at the very least, more hits on your website!
  2. Interactive marketing. This is also known as event-driven marketing which means that your readers have a two-way communication channel to connect them to your company. You as the author interact with your readers on many different levels and some of these include, shows, book signings, skype sessions, library talks, and any time you’re out in public. Interactive marketing is essential to your success because it lets your readers know that you care about them and what they have to say. It lets you meet them face to face and create a two-way relationship!

The above two types of marketing are obviously not an exhaustive list of all the options that are available, but they are an excellent and most important place to start.