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Marketing Yourself as a Public Speaker

July 29, 2021-Tomorrow we officially wrap up our month-long theme of Public Speaking for Authors! Let’s dive into our subject today which is tips for marketing your author self as a public speaker. Here are 3 things to help:

1) Video-If you’re trying to get public speaking gigs to talk about your new book for example, you can send out an email linking the prospect to a video sample of you speaking or to your YouTube channel that has relevant content such as you giving a presentation, lecture, talk, author interview etc.

2) Podcast-Your podcast is an extension of your ability to speak clearly, enthusiastically, and professionally while showcasing your knowledge and expertise. Linking to your podcast for those interested in hiring you gives them a sample of your skills.

3) Facebook/Instagram live-Authors often use Facebook and Instagram live to chat about different things in a conversational tone while interacting with their audience. Use this to your advantage and link your social media samples for your prospect to see. It’s also a great way to show them that you’re relaxed, can think on the fly, and that you can answer questions from your viewers with ease and confidence.

Public speaking for authors can open new doors and opportunities for you to share your work and your skills!

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Benefits of Public Speaking

July 12, 2021-I hope you’re enjoying our theme this month of public speaking for authors and that you’re learning a lot!

Today we’ll talk about 3 benefits of public speaking for authors, let’s dive in:

1) Career advancement-You never know who will be in your audience! Maybe there’s a new client, a new reader, or someone that can book you for a speaking engagement at their company. The possibilities are endless and overnight your career can advance if you put on an engaging, exciting, and interactive chat. Plus, public speaking is a great way to build credibility as an author and be seen as an expert in your field.

2) Boost Confidence-By doing the things that scare us the most (public speaking for 90% of people), our confidence grows. Public speaking is just the thing that can take authors out of their comfort zones and help them grow and flourish in their writing careers. We turn our weaknesses into strengths by pushing the limits of what we find uncomfortable and doing it despite the discomfort.

3) Better Writing-Preparing a speech or developing a presentation is no easy feat even though we are professional writers. We need to have a message, but we also need to tailor that message to meet the needs of our audience so that they get a ton of value from what we’re saying. By sitting down and working out the details of our speech, we become better writers who are more concise, fluid, and organized in our thoughts and what we need to accomplish.

You can open yourself up to a whole world of opportunity, by publicly speaking as an author, that can quite literally take you and your books around the globe. Tomorrow, we’ll talk about how to write a speech and best practices. Stay tuned!

 

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Things are EXACTLY as they appear to be

June 24, 2021-In about a week we’ll be all wrapped up with our theme this month which is Author Mindset! I hope you’ve enjoyed the content this far and that you’ll continue to join us for more tips, resources, and information.

Today we’re talking about something that is very important for author mindset and that is…our outward appearance. Now, I know you may be thinking that perhaps I’m being shallow or that it’s what’s on the inside that counts (that’s 90% of it!) but what you project and portray on the outside is just as important to your success!

The truth is, as humans we make snap, subconscious judgements whether we mean to or not. Let’s say that you walked into a Publishing company for an interview and the interviewer looked like they just rolled out of bed; wrinkled clothing, chipped nails, unbrushed hair, and they looked as if they haven’t slept in five nights-what would you think? Be honest with yourself. You’d probably think, this person doesn’t look like they have it together, so what does this say about the company as a whole? It looks like they can’t be bothered and that they don’t respect themselves.

Contrast that with someone who makes an effort toward looking their best! No one is perfect and we all have our flaws, but first impressions matter. How you present yourself to the world is a direct indication of how you feel about your self on the inside. I know that for me personally I always feel better, think better, act better, and I’m more confident when I look my best.

As an author you will be thrust into the public eye, whether you like it or not; book signings, school visits, public speaking, and events put you in front of people, there are no two ways about it. Your appearance is part of the whole package.

Here are three ways that you can look and feel your best that will get you into the right author mindset to take on the world!

1. Put on your best outfit. This is the clothing choice that makes you feel confident, able, and unstoppable.

2. Accessorize. Whether it’s a favourite watch, stunning scarf, or a fabulous piece of statement jewelry, accessories can elevate any outfit. Plus, if it’s an heirloom piece, you’ll employ the energy of the person who gave it to you!

3. Details. Wrinkled clothes, chipped or dirty nails, and clothing covered in animal hair or lint do nothing to help your confidence. People notice small details like fallen hems and missing buttons, so be sure to give a once or twice over to your reflection in the mirror.

When I was a kid someone very close to me gave me the advice, “Don’t walk into a bank looking like you need a loan, walk into it looking like you own the place.” This advice has stuck with me for life! This means that you should have the mentality, mindset, and energy that elevates you not only in your eyes, but in other people’s as well.

Everything starts internally and as authors need to put our best foot forward. When we respect ourselves, look respectful, and are confident in our appearance and abilities, other people have no choice but to believe it too.

YOU are your author brand, what message do you want to convey?

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Business not Busyness

June 22, 2021-Author mindset is our theme this month and today we’re talking about “busyness”. We all know that being busy does not always translate to being productive; in fact, being busy is often just a front for procrastinating on the big tasks.

When I ask fellow authors about how things are going, more often than not they’ll say something along the lines of, “I’m so busy it’s not even funny,” or “It’s insanity as usual!” I know what those statements are code for because at one time, I was saying the exact same thing.

The truth is the only reason why we feel like we’re barely keeping our heads above water or that we’re drowning in our work is because we’re focusing on too many small tasks that do not bring us the type of results that we’re looking for! Authors are creative people who are prone to experiencing overwhelm and I find that when this happens, we turn away from the big projects and hard work to focus on meaningless day to day things that can quite simply and effectively be delegated.

LEVERAGE is your best friend as an author. But what does leverage mean? It means that you’re using your resources in such a manner to free up your time so that you can focus on what’s most important!

With a positive author mindset, you know that time and results are important to your ongoing success, so why not help yourself turn down the burner on stress? Here are three ways that you can use leverage to get excellent results in your writing life:

1. Delegate. The best bosses know how to delegate. This means that we match the right person to the job that is most likely to benefit from their skill set. For example, if you’re a self-published author you could delegate your sales numbers, taxes, accounts receivable and payable to an accountant. This is one high stress item off your plate that frees up mental and physical space so that you can do things that are more pressing.

2. Outsource. As an author are you wasting your time editing your own work? Maybe you have a great idea for a book but you don’t have time to write it? Do you need help with your schedule? Hire an editor or ghostwriter or virtual assistant to help out! Outsource anything you can so that you can focus on creating more opportunities for your writing life and expanding your network.

3. Use resources available. A lot of authors work from home and this carries a whole other host of responsibilities. We see the laundry piling up, the dishes in the sink, and the empty fridge. These unfinished, need-to-do tasks play havoc with our heads and we find ourselves washing dishes instead of writing. There are plenty of resources available to take some pressure off your plate (and clean them!). Use things like grocery delivery service, or a housekeeper to come in and clean once a week, or a student that’s looking for volunteer hours or back to school cash to mow the lawn. There are plenty of resources out there that can help you free up time to focus on your writing life.

You may think that all of this sounds expensive; there are initial costs involved, but leverage is used to free up your time so that you can do things that bring you more money and time. YOU ARE WORTH IT! Authors struggle with this undeserving mindset because they feel like they don’t deserve to hire any help or that they can’t afford it. Look at your budget as an author and find out where your money can be best spent! Make an investment in yourself and your future by focusing on the big picture, big moves, and big results.

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90% of Authors Fear THIS

June 11, 2021-Author Mindset us our theme this month and I certainly hope you’re getting lots of valuable information and putting it into action! I’m going to tell you something that most authors dread…they hate it so much and it scares them to death.

Today we’re talking about the Fear of Selling! This is a HUGE barrier for most authors and takes a toll on their positive outlook and mindset indeed.

When authors think of selling their books they equate the practice with that of a used car salesman; it gives them an icky feeling and most of them don’t realize how much harm this is doing to their book sales, confidence levels, and growth as an author. Plus, used car salesmen trick people, sell them things they don’t need, and are deceptive. Authors are none of those things.

People buy YOU first and then they buy your book. This is the first rule of selling.

So how can authors be more confident when talking about themselves and their work and selling their books? Here are three tips:

1) Focus on your target. Authors struggle with selling and the reason is this: THEY ARE SELLING TO THE WRONG PEOPLE. Instead of focusing on their target customer (specific demo and psychographics and those most likely to buy), they think they should talk to everyone. Not only is this exhausting, but it’s highly ineffective. Don’t offer people your book who aren’t interested or don’t have a need for it! Simple. For example, if you’re selling a children’s picture book at a book signing, you’re not going to approach a teenager and ask them to look at your stuff. They have no need or want for it. This is why it’s ESSENTIAL to define your target so that you don’t waste your time and theirs.

2) Let them decide. It’s not your job to make judgements about your customer and whether they will or won’t buy your books. Your job is to make a connection with the person, educate them about your work, and offer them the opportunity to take your book home.

3) Remember this. Authors have said to me, “I don’t want to bother people with my book, I don’t want to be a pest.” And to them I say, “It’s a shame you have a book you don’t believe in and even worse, that you don’t believe in yourself. There’s a person out there who needs your book and it’s unfair that you’re not willing to share it with them.” This is the reason why you became an author-to tell your story and inspire others to do the same!

Don’t be among 90% of authors who have a fear mindset about selling. Remember that you are enough. If you’re struggling, we can help. Check out our course here: https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/

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Tag (You’re It)

January 21, 2021-As we enter the final week of our Best Seller Bootcamp, here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/  we have a number of things to still cover! As an author with a platform . are you using your social media to connect ideas with readers? Did you know that there is a specific way to do that? With hashtags! Hashtags are still an effective way to get more people to see your posts when using platforms such as Instagram, and using relevant, targeted hashtags is one of the best ways to get discovered by new audiences.

Hashtags # work by organizing and categorizing videos and photos. A post with at least one Instagram hashtag averages 13% more audience engagement than posts without a hashtag. If you add a hashtag to a post on your Instagram account, the post will be visible on the matching hashtag page that acts as a directory of all the photos and videos that were tagged with the same hashtag e.g., #writersofinstagram.  Hashtags are most effectively used on Instagram although we do see them on Facebook sometimes, but not as often because people are less likely to read/care about them. Quick tips:

  1. Use a minimum of 10 hashtags on your post. This will ensure that you cover your bases and include tags that are relevant to the audience you’re trying to reach. Use a mixture of very popular tags and less popular tags to make sure that your post gets traction e.g. #authorsofinstagram (4.7 million posts) and #authorscommunity (156,000 posts). You can use up to 30 hashtags on a regular post and 10 on your Instastory.
  2. Think outside the (hashtag) box. It’s important to use relevant tags, but most people don’t get overly thoughtful when hashtagging. They use the common, most popular tags, but they’re missing out on a potential segment that could see their post by not being creative. Let’s say that you wrote a science fiction novel, some of the less obvious hashtags could include #manvsmachine, #robothero, #riseofthemachines, #machinesvsman, #newrelease, #dystopianuniverse etc.
  3. Hashtag in the comments. Don’t put hashtags directly in your post, put them into the comments section of Instagram and be sure to include your company or book hashtag e.g. #pandamoniumpublishinghouse.

There is so much more to talk about when it comes to hashtags and using them most effectively to promote your work and your posts and to connect with your audience, so check out our Best Seller Bootcamp where we dive deeper into this subject: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/ and more!

 

 

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Publisher vs. Author Role

January 15, 2021– We are officially half-way through our Best-Seller Bootcamp!  Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.

Publishers are responsible for: 

  1. Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
  2. Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
  3. Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
  4. Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
  5. Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
  6. Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!

Author responsibilities: 

  1. Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
  2. Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
  3. Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
  4. Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
  5. Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.

If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.

Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share,  we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.

We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

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The Guerilla in the Room

January 13, 2021-As we continue our Best Seller Bootcamp this month, we’ll focus on a number of topics. Today we’ll be chatting about Guerilla Marketing and what it is, how to use it, and why it matters to your best-seller success.

What it is: Guerilla Marketing is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. So, if that’s the definition, how do we use this as authors to promote our books? And to top it off, there is so much noise online right now, how do we cut through it so that our stuff gets noticed?

How to use it: Imagination is more important than budget. The purpose of Guerilla Marketing is to generate buzz-worthy word-of-mouth that is repeatable. You want to get people talking about your book. A word to the wise, ensure that your message is clear because mysterious, muddled messages will get people talking about the wrong thing. Some great examples of Guerilla marketing for authors include things like:

  1. Dress up as a character from your book and hand out samples, press releases, and promotional items that are clearly branded with the cover of your work and where people can find your books!
  2. Think outside the bookstore. Years ago, when Neal Pollack released his first book, “The Neal Pollack Anthology of American Literature,” he did a reading in the bathroom of a train station; 15 people showed up to the reading, but the story of an author doing a reading in a bathroom went viral and helped sell more books.
  3. Make it fun and interactive. If your book is a mystery or a middle-grade adventure novel, why not create something fun like a treasure hunt in different parts of your city! Get people to send in photos of the treasures you’ve hidden in order to be entered into a draw for a grand prize.

Why it matters: 

  1. It gets people talking. Your biggest problem as an author right now is people not knowing who you are. Guerilla marketing tactics, when deployed correctly, get people talking about you and your books.  And most importantly, they’ll tell others!
  2. It builds your brand. You, and everything you do, are part of your brand. Guerilla marketing allows you to connect with your readers and audience in a meaningful way. ONLY when people like you and trust you, they’ll buy from you. If you create your Guerilla marketing campaign with your readers in mind, you’ll make an unforgettable impression.

Take a chance on Guerilla marketing, you’ll be glad you did! And for more in-depth info on this subject, please click here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

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An Exclusive Offer for Self-Published Authors

October 26, 2020– Today I’d like to speak specifically to the self-published authors out there. Self-publishing your work can be a monumental task, but congratulations if you’ve succeeded. I hope your book sales are going well and that you’re able to make a good income from your work. If you have a book that’s been self-published, but things aren’t going as planned in terms of sales, marketing, discoverability, or reviews, I’m here to help! I’m offering a very special course for a limited time only. The course is titled, Get Your Book Noticed and Increase Your Sales  and here’s what it covers:

  1. Why your book isn’t selling and ten things you can do about it.
  2. Sprinkler or Waterfall? The best approach to marketing your book.
  3. Amazon Best Seller List. What you need to know and the dos and don’ts of hitting the top.
  4. Why your display matters even though you think it doesn’t.
  5. Data Analysis and Implementation. What numbers you should be looking at daily. Metadata matters!
  6. Reviews and word of mouth. How to get both.
  7. How to capture leads and convert them into sales.
  8. Newsletters, what works and what doesn’t.
  9. Navigating Goodreads to get the best publicity possible and the cardinal rule that you should NEVER break.
  10. Facebook, Instagram ads, what works and what doesn’t. The importance of writing great copy that sells.

I’ve taken the most relevant pieces of information that I’ve learned through my courses at Wharton and Copenhagen business school to combine ideas from Consumer Neuromarketing and Neuroscience and Viral Marketing and How to Craft Contagious Content. Each section has modules and printable downloads to help you craft an effective campaign for your book. For more information send us an email at pandapublishing8@gmail.com or click on the link below to purchase:  https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/

 

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Marketing Calendar

October 22, 2020-Are you a self-published author? If you are, I hope that you have a marketing calendar. If you don’t have a marketing calendar or aren’t marketing your book, I’m willing to bet that your customers and potential customers don’t know where to find you and that your sales are less than stellar.

A marketing calendar allows you to be organized in communicating with your audience. Let’s explore Pandamonium Publishing House’s Marketing Calendar:

Daily-Post on social media (Facebook, Instagram, Twitter) and respond to comments accordingly.
Weekly-4 to 5 times weekly, we do a blog post on our site. We also send a link to our latest post to the list of our subscribers. We do a weekly podcast each Tuesday. Friday, we check in with our Pandamonium Publishing House International Book Club members and discuss the book we’re reading. We mail out 100 direct mail pieces such as brochures and postcards to a mailing list of clients we keep in touch with.
Monthly-We send out a monthly newsletter to all of our subscribers.
Quarterly-We post content on YouTube *We need to increase the frequency of these posts. We send out an email to customers who we haven’t heard from in a while to let them know we are thinking of them and to see how they’re doing.
Annually-We mail out holiday cards to everyone we’ve been in contact with during the past year; customers, vendors, teachers, authors, and businesses.

It’s essential to keep in contact with your readers regularly. You want to serve them in the best way possible but won’t be able to do that if they forget who you are and what you do.

Get your marketing calendar together, execute your plan, and watch your book sales grow!