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All for a Cause

November 26, 2021-Yesterday we talked about publicity vs. advertising and the importance of publicity for building your brand. Today, we’re going to expand on that, but in a different way, with causes that are close to our hearts and that we believe in wholly. I’ll talk about our cause-related marketing efforts with things we support, believe in, and align with as a business.

Cause-related marketing (CRM) is a mutually beneficial collaboration between a corporation and a nonprofit designed to promote the former’s sales and the latter’s cause. Through CRM, businesses usually provide their partners with the following things. Here’s how you can get involved with CRM as an author:

  1. Financial support for their programs: You write them a cheque, send the cause a monthly donation to support their literacy initiative, or donate a portion of your book sales to their program. Also, this could be supporting a local sports team or performing arts in your community such as Timbits Hockey, Soccer, or Baseball, Gymnastics, Swimming, or Dance etc.
  2. Sponsorship of special events– Maybe your local library is putting on a reading buddy special event, and you’re the sponsor, or you sponsor a writing contest that they’re putting on. You provide them with the resources they need to make the special event happen.
  3. In-kind donation– This can include tangible or intangible contributions. For example, donating your time to read to kids at Sick Kids hospital, reading to seniors, or participating at your local ESL center to help adults learn English. In-kind donations can also include office equipment, marketing supplies, and your design time, etc. Essentially, in-kind donations help free up the nonprofit’s resources for allocation somewhere else.

They will put your company or name on sports jerseys, marketing materials, banners, website, social media etc. in return for your donation.

The key is that you need to BELIEVE IN and SUPPORT the organization that you’ve chosen in Cause-Related Marketing because if you’re using it as a marketing ploy, not only is that horrible, but dishonest, immoral, and unethical.

Here are some of the organizations that we currently support or have supported in the past: 

  • Triple-A Hamilton Huskies Hockey Team (Hamilton)
  • Trees Canada (at the end of the year, we add up all the print books that we’ve sold, and we plant the same number of trees to offset the resources we use like paper) (Canada)
  • Raising a Reader Massachusets  (Boston, USA)
  • Countless hours reading to kids in classrooms all over the city, virtual visits etc. (Hamilton and surrounding area)
  • Hobbitstee Wildlife Refuge (Jarvis)
  • Bear Creek Sanctuary (Barrie)
  • Larch After School Program (Hamilton)
  • Cat Adoption Center (Welland)
  • Canon’s Cause (Caledonia)
  • Toronto Cat Rescue (Toronto)
  • Burlington Humane Society (Burlington)
  • Alligator Wildlife and Discovery Center (Florida, USA)
  • Tampa Bay Library (Florida, USA)
  • New York City Coalition for Adult Literacy (NYC, USA)
  • Binbrook Santa Clause Parade (Binbrook)
  • Power Wheels Derby Sponsor (Caledonia)
  • World Wildlife Fund (Global)
  • Clearwater Marine Aquarium (Florida, USA)
  • Hamilton Public Library (Hamilton)
  • Air Cadets Canada
  • Binbrook Fair (Binbrook)

I know I’ve forgotten some organizations we’ve sponsored on the list above, but you get the idea. We love sports, animals, and books! I believe in, and ONE MILLION PERCENT SUPPORT all of the organizations that we partner with.

As an author, you are responsible for promoting literacy in your community, your country, and the world because illiteracy is a global issue with massive implications for us all.

 

 

 

 

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New Page! Courses, classes and workshops

October 17, 2021-We’ve added a brand new page to our site where you can see the educational resources age opportunities that we’re offering! Whether you’re just starting your education with us, or continuing your quest for knowledge, we have something for everyone. Check out our brand new page here https://pandamoniumpublishing.com/virtual-courses-classes-and-workshops/, and visit again soon as we have new classes added frequently.

Happy learning!

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It’s Our Birthday!

🎉HAPPY BIRTHDAY TO US!!!!🎉Pandamonium Publishing House 50% off all of our courses one day only (October 1st) to celebrate our 6 years in business! Email 🖤🐼pandapublishing8@gmail.com for your 50% off coupon code! Can be used anytime and makes a great gift!

Check out our courses here: http://www.pandamoniumpublishing.com/shop

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What Can You Learn?

September 10, 2021– As we chat about continuing education for authors this month, let’s take a glimpse into the world of knowledge and explore what you can learn as an author that will build up your bank account! We’re not talking about the typical manuscript improvement courses or how to write, but the topics aside from that and areas of learning that will help you sell your books and more!

  1. Accounting. This is essential if you’re a self-published author because you’ll need to keep track of your sales, taxes paid, royalty rates, and costs. What about foreign sales or the taxes you need to pay in a different country? Can you use some of your costs as a write-off if you’ve started a sole-proprietorship? Many questions need answers, and the best way to do this is to either hire an accountant or learn the ins and outs yourself!
  2. Sales. Selling is essential, and there is a wrong way and a right way to do it! The more you know about sales, the better because your livelihood depends on it! If you’re not into sales or don’t know how to sell, it’s time to brush up on your skills. So much has changed since the days of door-to-door high-pressure tactics; selling is now about connecting with your consumers and building relationships with them!
  3. Marketing. If cash is king, marketing is queen! Marketing is the blood of your business and books, and without it, no one will know what you do or where to buy it! Invest in marketing courses for your books and yourself; it’s an investment that will keep paying off. Marketing includes everything from packaging, how to reach your customers, who those customers are, social media, and more.
  4. Consumer Behaviour. The psychology of human behaviour is fascinating, and there are many continuing education classes available on this topic. Why people buy should be at the forefront of your mind when selling your book. What triggers them to make a purchase? Is there anything that you can do to influence their behaviour while still being ethical? Are there fonts/colours/shapes/designs that help people notice your work more? The questions are endless, and studying consumer behaviour is never a waste of time!

Check out our classes below; we’re adding more all the time!

Best-Seller Bootcamp – Pandamonium Publishing House

Children’s Book Writing Master Class – Pandamonium Publishing House

Transitioning from Writer to Author (An Introductory Course) – Pandamonium Publishing House

Novel Writing Course – Pandamonium Publishing House

Course: Get Your Book Noticed and Increase Your Sales – Pandamonium Publishing House

 

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The Cons of Self-Publishing

August 18, 2021- Yesterday, we spoke about the pros of self-publishing; we can call this part two to discuss the cons of the same subject. The more educated authors are about the publishing industry, the options, and expectations, the better chance they have of being published or at least choosing the best fit for their work.

  1. Initial and ongoing investment. Self-publishing can cost anywhere from $5,000 to $10,000+, and there are ongoing expenses. If you don’t have the funds to invest in an editor, formatted, designer, and publication, it’s going to be a tough road, and you’ll get a less than good product. The point is, most people can spot a poorly done self-published book a mile away based on the cover alone; then they pick it up and can see from the interior that it’s sub-standard. They’ll keep their money and spend it on a book that looks the way that it should, no matter how compelling the story.
  2. Too many hats. You are the person in charge of everything, as mentioned in the post before this one. You’ll be the one answering emails, interviewing graphic artists/illustrators; you’re the marketing and sales team as well as the social media guru. You’re the shipper, receiver, inventory orderer and fulfiller, and the person responsible for maintaining your website. There are at least fifty jobs that you’re responsible for while self-publishing. You could hire some personnel to help you, but most of the time, there’s not enough money left in the budget, so you end up doing everything yourself. This is not only time-consuming but counterproductive. Don’t be a jack of all trades master of none.
  3. People. You’ll need contacts for bookstore signings, graphic artists, illustrators, formatters, a printer, and an editor. You’ll need a group of beta readers, people who will give you honest reviews, and the right distributor. You’ll need an accountant, social media specialist, marketing manager and more. The list is long; be prepared to have a ton of doors slammed in your face before ever getting in front of your target audience.

I don’t say any of this to discourage you, but to be truthful that YOU must be the right type of person to take the rejection that comes with self-publishing. It’s not for the faint of heart or the easily rattled.

Here’s how we can help you on your self-publishing journey: http://www.pandamoniumpublishing.com/shop; check out the classes and services that we offer.

 

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Pros of Traditional Publishing

August 13, 2021- We’re talking about what publishers want during August, and today I thought it might be good to talk about the pros of traditional publishing. Why an author would consider traditional publishing as an option, and on Monday, we’ll chat about the cons. Let’s dive in:

  1. You get paid for your work. This is every aspiring author’s dream, to be paid for their work! After years of struggling, you’ve finally made it! In traditional publishing, the publisher purchases your work and pays you an advance or royalty. All you have to do is write the book and complete the revisions that the editor expects. Plus, you will receive a royalty on your book for the life of the work.
  2. Everything is handled. From your marketing plan to publicity, book signings,  and bringing your book to market, the publisher takes care of it all. They tell you where to be and when. They take care of you and your book from beginning to end. Publishers also handle the sales, payments, earnings reports, and inventory, as well as editing design, formatting, and creation of your book.
  3. Opportunity. Publishers have a vast network of contacts, and from those contacts comes opportunity. Your book and your face have the potential to be in front of a ton of people and media personnel. You’ll have opportunities that most people can only dream of!
    Authors can be found in documentaries (like ours!): https://drive.google.com/file/d/14HpvaRHvxk1T4J4NbRdvXwRQ3VpkAZOs/view?usp=sharing
    in newspapers, on radio segments and podcasts, on blogs worldwide, interviewed on internet segments, YouTube Channels, and red carpets.

There are many pros when it comes to traditional publishing, and publishers want to see that you are informed about how the various types of publishing work. Know what you’re getting into. Happy Weekend, everybody! See you on Monday to talk about the cons of self-publishing.

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Publishers and Positivity

August 4, 2021– Yesterday we talked about the importance of authors having a clean social media profile because they are an extension of and representative of the publisher and the House. Today, we’ll focus on the importance of positivity and why it matters to publishers.

During normal pre-pandemic times, I met every author that I was interested in publishing, face to face at a coffee shop or for lunch. Now, I meet them via Zoom, Facetime, or at the very least, over the phone. Why? Because I like to know who I’m working with and if we’re a good fit for them as their publisher and if we’re a good fit for them as an author. I like to know if we mesh, if we share any of the same values, and to get a glimpse into their personality.

To be honest, not a lot of publishers do this and 99 percent of them never meet the author! Because we’re a small House, I think it’s especially important to personally meet every individual on my team because we work so closely together and there’s a ton of communication between all of us. I especially love it when authors are energetic, enthusiastic, and upbeat! Here’s why positivity matters to publishers:

  1. Happier-We want our authors to be happy as they interact with the public and readers; we love authors who have a positive mindset because they’re naturally charismatic and wonderful to be around. Happy authors inspire new and upcoming writers/authors, and for publishers, that is our mission.
  2. Healthier-Authors who are optimistic are healthier in terms of their outlook on the world, taking on responsibilities, and having a strong work ethic. We know that book signing tour schedules can be gruelling and can take a toll mentally and physically, so positivity is very important in that regard as well. Everyone knows that happiness is contagious.
  3. Wealthier-Happy authors make more sales and that means more money for them! As publishers, we pay a royalty to the author on every book; the more sales, the higher the royalty. Happy authors are wealthier not only in their pocketbooks but also in the opportunities they get and the relationships they forge.

Positivity is important and publishers can’t wait to work with authors who are cheerful, lively, and pleasant. It makes our jobs better, our team brighter, and our readers smile.

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Marketing Yourself as a Public Speaker

July 29, 2021-Tomorrow we officially wrap up our month-long theme of Public Speaking for Authors! Let’s dive into our subject today which is tips for marketing your author self as a public speaker. Here are 3 things to help:

1) Video-If you’re trying to get public speaking gigs to talk about your new book for example, you can send out an email linking the prospect to a video sample of you speaking or to your YouTube channel that has relevant content such as you giving a presentation, lecture, talk, author interview etc.

2) Podcast-Your podcast is an extension of your ability to speak clearly, enthusiastically, and professionally while showcasing your knowledge and expertise. Linking to your podcast for those interested in hiring you gives them a sample of your skills.

3) Facebook/Instagram live-Authors often use Facebook and Instagram live to chat about different things in a conversational tone while interacting with their audience. Use this to your advantage and link your social media samples for your prospect to see. It’s also a great way to show them that you’re relaxed, can think on the fly, and that you can answer questions from your viewers with ease and confidence.

Public speaking for authors can open new doors and opportunities for you to share your work and your skills!

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Benefits of Public Speaking

July 12, 2021-I hope you’re enjoying our theme this month of public speaking for authors and that you’re learning a lot!

Today we’ll talk about 3 benefits of public speaking for authors, let’s dive in:

1) Career advancement-You never know who will be in your audience! Maybe there’s a new client, a new reader, or someone that can book you for a speaking engagement at their company. The possibilities are endless and overnight your career can advance if you put on an engaging, exciting, and interactive chat. Plus, public speaking is a great way to build credibility as an author and be seen as an expert in your field.

2) Boost Confidence-By doing the things that scare us the most (public speaking for 90% of people), our confidence grows. Public speaking is just the thing that can take authors out of their comfort zones and help them grow and flourish in their writing careers. We turn our weaknesses into strengths by pushing the limits of what we find uncomfortable and doing it despite the discomfort.

3) Better Writing-Preparing a speech or developing a presentation is no easy feat even though we are professional writers. We need to have a message, but we also need to tailor that message to meet the needs of our audience so that they get a ton of value from what we’re saying. By sitting down and working out the details of our speech, we become better writers who are more concise, fluid, and organized in our thoughts and what we need to accomplish.

You can open yourself up to a whole world of opportunity, by publicly speaking as an author, that can quite literally take you and your books around the globe. Tomorrow, we’ll talk about how to write a speech and best practices. Stay tuned!

 

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Things are EXACTLY as they appear to be

June 24, 2021-In about a week we’ll be all wrapped up with our theme this month which is Author Mindset! I hope you’ve enjoyed the content this far and that you’ll continue to join us for more tips, resources, and information.

Today we’re talking about something that is very important for author mindset and that is…our outward appearance. Now, I know you may be thinking that perhaps I’m being shallow or that it’s what’s on the inside that counts (that’s 90% of it!) but what you project and portray on the outside is just as important to your success!

The truth is, as humans we make snap, subconscious judgements whether we mean to or not. Let’s say that you walked into a Publishing company for an interview and the interviewer looked like they just rolled out of bed; wrinkled clothing, chipped nails, unbrushed hair, and they looked as if they haven’t slept in five nights-what would you think? Be honest with yourself. You’d probably think, this person doesn’t look like they have it together, so what does this say about the company as a whole? It looks like they can’t be bothered and that they don’t respect themselves.

Contrast that with someone who makes an effort toward looking their best! No one is perfect and we all have our flaws, but first impressions matter. How you present yourself to the world is a direct indication of how you feel about your self on the inside. I know that for me personally I always feel better, think better, act better, and I’m more confident when I look my best.

As an author you will be thrust into the public eye, whether you like it or not; book signings, school visits, public speaking, and events put you in front of people, there are no two ways about it. Your appearance is part of the whole package.

Here are three ways that you can look and feel your best that will get you into the right author mindset to take on the world!

1. Put on your best outfit. This is the clothing choice that makes you feel confident, able, and unstoppable.

2. Accessorize. Whether it’s a favourite watch, stunning scarf, or a fabulous piece of statement jewelry, accessories can elevate any outfit. Plus, if it’s an heirloom piece, you’ll employ the energy of the person who gave it to you!

3. Details. Wrinkled clothes, chipped or dirty nails, and clothing covered in animal hair or lint do nothing to help your confidence. People notice small details like fallen hems and missing buttons, so be sure to give a once or twice over to your reflection in the mirror.

When I was a kid someone very close to me gave me the advice, “Don’t walk into a bank looking like you need a loan, walk into it looking like you own the place.” This advice has stuck with me for life! This means that you should have the mentality, mindset, and energy that elevates you not only in your eyes, but in other people’s as well.

Everything starts internally and as authors need to put our best foot forward. When we respect ourselves, look respectful, and are confident in our appearance and abilities, other people have no choice but to believe it too.

YOU are your author brand, what message do you want to convey?