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July 16, 2021– As we continue with our theme this month of Public Speaking for Authors, we’ve covered various subjects, including the mechanics of speech writing, best practices, and how to earn money as an author by public speaking. Today we’re going to focus on a little something that I learned during my Consumer Neuromarking education. It’s a specific practice that some of you do already without even realizing; we’re talking about mirroring.
You may or may not have heard of this term before, or perhaps you didn’t know the name of it, but mirroring is something that most people do subconsciously. I’m here to help you be conscious of doing it! I’ll explain why in a second; let’s get back to the definition. Mirroring is defined as the behaviour in which one person unconsciously imitates the gesture, speech pattern, or attitude of another. Mirroring often occurs in social situations, particularly in the company of close friends or family.-Wikipedia.
So, why is mirroring so important when you’re at a book signing, public event, or one on one with a reader? Here are three reasons why:
I’m not advising anyone ever to use mirroring as a manipulation tactic. Mirroring is a valuable tool to connect with your readers and let them know that you’re a friendly expert who can be trusted to recommend a great book!
Pandamonium Publishing House, Publishing Made Simple.
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