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August 31, 2022-Every once in a while, we put out a blog post that’s not just for exclusive subscribers. We do this very rarely, but today is one of those days!
In Neuromarketing, we use something called a Rational Consumer Model which means that we are able to predict certain things about our customers based on the assumption that they act and think in a rational way when choosing goods and services. Rational Choice Theory states that: individuals rely on rational calculations to make rational choices that result in outcomes aligned with their best interests. It’s basically the conversation that customers have in their heads. The internal dialogue that their brain chatters to them day in and day out. In today’s post, we’ll explore 4 out of 10 types of internal dialogue that use deliberation.
When a person walks up to your booth at a show and looks at your books, they do the following things automatically:
We didn’t cover all ten steps in today’s post (Check out our Neuromarketing for Authors Course here for more information: Neuromarketing for Authors Course – Pandamonium Publishing House) but the first four are a really good snapshot into the internal dialogue that happens for your customers when they go about their day and interact with you and your books. It’s imperative as booksellers that we know their thought process so that we can better help facilitate things and make their purchase easy, an enjoyable experience, and that they’re highly satisfied with their decision to purchase your book. By understanding consumer behaviour, we can better tailor each experience to their individual needs and build long-lasting relationships.
If you’re interested in any of our courses, classes, or workshops, click here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House
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