
Subscribe to get access
Read more of this content when you subscribe today.
August 31, 2022-Every once in a while, we put out a blog post that’s not just for exclusive subscribers. We do this very rarely, but today is one of those days!
In Neuromarketing, we use something called a Rational Consumer Model which means that we are able to predict certain things about our customers based on the assumption that they act and think in a rational way when choosing goods and services. Rational Choice Theory states that: individuals rely on rational calculations to make rational choices that result in outcomes aligned with their best interests. It’s basically the conversation that customers have in their heads. The internal dialogue that their brain chatters to them day in and day out. In today’s post, we’ll explore 4 out of 10 types of internal dialogue that use deliberation.
When a person walks up to your booth at a show and looks at your books, they do the following things automatically:
We didn’t cover all ten steps in today’s post (Check out our Neuromarketing for Authors Course here for more information: Neuromarketing for Authors Course – Pandamonium Publishing House) but the first four are a really good snapshot into the internal dialogue that happens for your customers when they go about their day and interact with you and your books. It’s imperative as booksellers that we know their thought process so that we can better help facilitate things and make their purchase easy, an enjoyable experience, and that they’re highly satisfied with their decision to purchase your book. By understanding consumer behaviour, we can better tailor each experience to their individual needs and build long-lasting relationships.
If you’re interested in any of our courses, classes, or workshops, click here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House
November 24, 2021– I hope that you’re gaining a lot of valuable knowledge and insight this month as we’re giving out daily author tips for self and book promotion. As you probably know, I was fortunate to study Consumer Neuromarketing and Neuroscience at the University of Copenhagen a couple of years ago; today, I’ll talk about cognitive biases and how they can help you promote yourself and your books when implemented correctly. (I can’t believe I’m giving this info away!) Here we go!
I’m going to leave out the familiarity bias and the reciprocity bias for now in the interest of having this post not read like a phone book. The point of this post is to educate you into tiny insights into consumer behaviour and why people do the things they do. Keeping these biases in mind, how will you change your book-selling and promoting strategy? Will you look at your consumers through a different lens and try to understand them more effectively? For more information on Consumer Neuromarketing for Authors, check out my course here: Neuromarketing for Authors Course – Pandamonium Publishing House
October 26, 2020– Today I’d like to speak specifically to the self-published authors out there. Self-publishing your work can be a monumental task, but congratulations if you’ve succeeded. I hope your book sales are going well and that you’re able to make a good income from your work. If you have a book that’s been self-published, but things aren’t going as planned in terms of sales, marketing, discoverability, or reviews, I’m here to help! I’m offering a very special course for a limited time only. The course is titled, Get Your Book Noticed and Increase Your Sales and here’s what it covers:
I’ve taken the most relevant pieces of information that I’ve learned through my courses at Wharton and Copenhagen business school to combine ideas from Consumer Neuromarketing and Neuroscience and Viral Marketing and How to Craft Contagious Content. Each section has modules and printable downloads to help you craft an effective campaign for your book. For more information send us an email at pandapublishing8@gmail.com or click on the link below to purchase: https://pandamoniumpublishing.com/product/course-get-your-book-noticed-and-increase-your-sales/
Pandamonium Publishing House, Publishing Made Simple.
Are you having trouble knowing what to say and how to say it? Do you need help with organizing your thoughts, words, and ideas? You’ve come to the right place, we make writing easy and take away all of the guesswork.
Whether it’s blogging, copywriting, ghostwriting, editing, content creation, speeches, toasts, newsletters, a corporate storybook, social media posts and hashtagging, or a catchy tagline for your business, we’ve got you covered!
Contact us today at pandapublishing8@gmail.com or by phone at 905-979-4949 for a full list of services and a free quote.