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Publisher vs. Author Role

January 15, 2021– We are officially half-way through our Best-Seller Bootcamp!  Today we’ll be talking about the Publisher vs. Author role when it comes to marketing a best seller. For my self-published friends, guess what? You’re both! You are the Publisher AND Author, so you especially will get a lot from this post. The publishing industry has changed in the fact the publisher is no longer solely responsible for the marketing of your book. The author and publisher together are responsible for collaborative efforts to get the book to the top of the best-seller list! So let’s break it down to see what the expectations are; that way we find clarity, and there are no miscommunications between either party.

Publishers are responsible for: 

  1. Formatting, publishing, editing, and designing your book. We know what’s saleable and we know what the market is looking for in terms of genre, look, voice, and story. We work with teams of people to bring your book to the marketplace and to put it into the hands of readers.
  2. Marketing materials/digital advertising. Signage, postcards, brochures, business cards, press releases, and displays. We craft the messages and deliver the materials to publicists, the media, book sellers, our social media, and to the public. We create specific, targeted marketing plans for our individual authors and their works and then we execute those plans.
  3. Book signings/ events. The publisher is responsible for booking events and signings on your behalf. We make sure that you’re in the spaces that you need to be such as book stores, community events, digital events, and special events such as Comicon etc. We pay for you to be there to chat with your readers and sell copies of your books.
  4. Getting your book into distribution channels. Amazon, Indigo, Barnes and Noble, Booksellers, independent and local bookstores, online stores, and different countries around the world are where we send your books! As publishers, we work hard to ensure that your book gets exposure by being available to readers everywhere and in as many places as possible.
  5. Digital copies. We ensure that your work is formatted as an e-book so that readers can enjoy it as a digital download. We don’t want any barriers to getting your book to the masses.
  6. Sales. We are responsible for sales (not solely) and royalty payments to the author. Why in the world would we put in all the work above and behind the scenes if we didn’t care about sales? Publishing is a business!

Author responsibilities: 

  1. Writing and edits. Write a great book, this is just the *beginning*of your job as an author. Once you’ve written the book, the real work begins. The editor will make notes and suggested corrections and you are required to fulfil them.
  2. Social media. You are responsible for your author platform. You need to be engaging with your audience, you need to be consistently posting your work and behind the scenes stuff that your readers care about. Instagram, Facebook, Twitter, YouTube, Amazon author page etc. are all places to start if you already haven’t. Your author platform should be built BEFORE your book hits the shelves.
  3. Availability. You need to let your publisher know your schedule so that you can be available for upcoming events including in-person and virtual. Commit to doing your part in making your book as successful as it can be. If you put in the work and do it consistently, your book will be a huge success.
  4. Code of conduct. You represent your publisher and are a DIRECT representative of the company. We do not tolerate racism, hate speech, inequality, or anything else that is a violation of the way that we interact with our readers and the public. We expect you to treat others the way you want to be treated and to treat them with kindness, respect, and authenticity. Don’t be rude, check your attitude at the door, and realize that you have an opportunity that most people never get.
  5. Sales. Yep, you read that right. You’re responsible for part of your sales. You are not the only author that the publisher is responsible for, so you had better get to work. If you want that nice, juicy royalty cheque, then take initiative by helping sell your work. You do this by all of the things listed above and by having the right work ethic and attitude. You can tell by your royalty cheque each month how much effort you’re putting in. Don’t like the numbers? Then put the work in and they’ll start to change.

If you’re leaving it up to your publisher to do the work that you need to be doing, you need to re-evaluate your role and contemplate if you should even be writing at all. If you decide that your work ends when you finish writing the book, you will be sadly disappointed. Your publisher has published your book, completed the behind the scenes things such as metadata, marketing, online events, press releases and more, but now the public wants to meet YOU. Have you ever looked at the inside of the book for the publisher name? Probably not. Why? Because we don’t matter, the author matters and the illustrator/graphic designer. The AUTHOR is who people want to meet.

Don’t disappoint your publisher either by doing a half-assed job on your part. Pull your weight, do the things that you’re responsible for because if you don’t, why should we invest SO much time, energy and MONEY into someone who doesn’t care. Plus, if you let us know that you’re not willing to put the work in and do your part, or if you flake out on commitments, or make excuses for not doing your share,  we probably (me ESPECIALLY) won’t invest another CENT into publishing your work or any future works. If you’re not committed, why should we be? That’s the hard truth and I’m not the only publisher who abides by this code of conduct. You want to be a professional author? Then act like it. If you show me that you don’t care, I’ll double down. Those are the rules if you want to play on my team. And if you think that’s harsh, find another publisher, because I won’t lower my standards. DO. YOUR. JOB. because I always do mine.

We want you to succeed! We want you to be a best-seller, but if you don’t do your part, it won’t happen. It’s a lot of work, but worth it! Check out our Best-Seller Bootcamp here: https://pandamoniumpublishing.com/product/best-seller-bootcamp-january-4th-31st/

 

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A Special Greeting!

January 15, 2021-Today we have our very own Paul A. Moscarella joining us with a personalized greeting for our Pandamonium Publishing House International Book Club! This month we are reading his debut novel, Machinia. Join us every Friday morning at 11 am on Facebook Live as we chat about his new science fiction book. http://www.pandamoniumpublishing.com/product/machinia

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Pandamonium Publishing House International Book Club 2021!

December 30, 2020– I’m so excited to announce our book club lineup for 2021! We’ll be reading books from our very OWN authors at Pandamonium Publishing House. Here’s what you can look forward to and the best part? If you’re a book box subscription member, you’ll get all of our book club selections included! 

January- Machinia by Paul A. Moscarella Cybersecurity officer Damon Maxwell wakes from cryogenic sleep expecting to be ten years into his future but instead finds himself in the root ruled empire of Machinia, 2156! Welcomed by Machinia’s omnipotent leader, the Universal, Damon learns that his extraordinary journey is part of a complex plan by the Universal to bait Machinia’s deadly enemy, the Underground, into action. But the Universal’s brilliant robot aide, Nepcar, fears his leader’s dangerous scheme and pairs Damon with the beautiful and mysterious Cynthia Lhan hoping their union can prevent a catastrophe. Yet, even as the Universal’s plans fall into place an enigmatic figure appears in Damon’s life that even the mighty Universal is powerless to control. Will Damon ultimately be the destroyer of the robot race or its saviour? Machinia – Pandamonium Publishing House

February- Life Supports by K.G. Watson Is it because we don’t have stuff anymore that we feel so lost in a place like this? I ask myself this all the time. When we give up those memory chains Hiram spoke of, do we lose the anchor they connected us to? I don’t think I feel it as keenly as some others here. I have my organ and wall of memories for refuge when I feel unable to bear the loneliness of others about me as well as my own. It is the time between concerts, like now, when I find myself most strongly in retreat.  “Life supports by K.G. Watson is a wonderful reminder of what matters most and his work asks us to think about what our legacy will be.” Life Supports – Pandamonium Publishing House

March-Once Upon a Vision by Gina Collins Ramkissoon and Lindsay V. Rose Becky hoped for a life full of adventure in New York City, but after a failed marriage and business, she returns to her childhood roots in Savannah, Georgia, to start over. Unsure of what her future holds, she settles into a charming loft above a Carriage House on a beautiful estate where she meets the Riley Family members. Was it by chance, or was it meant to be? Instinct draws her to read Tarot at a quaint Tea House down by the river. Becky finds her inner-self emerging. One day a mysterious woman comes into her life, and then another. Is there a connection between these two women? Will Becky’s intuition expose a hidden family secret? Will Becky trust her inner strength to unfold the mystery? Once Upon a Vision: Amazon.ca: Collins Ramkissoon, Gina, Rose, Lindsay V: Books

April-Becoming James Cass by L.L. Colling The prequel to Obsessed with Her, Becoming James Cass, is finally here. Find out what makes James the man he is today and what life-changing events forced him to take inventory of his life. Will he become the man he needs to be, or will he be left with no options except to fight his way out of the cage that he’s built around himself? This psychological thriller from L.L. Colling will make you question human behaviour and will leave you wondering just how much one person can take. Rated R for violence, language, and explicit content. Becoming James Cass – Pandamonium Publishing House

May-Duty’s Dad by K.G. Watson Duty’s Dad is a story of bravery, loss, life and love. It accompanies the book, Duty’s Son, by K.G. Watson. “Watson,” he said without preamble, “I want you to print up a poster offering a reward for the apprehension of Mr. William Lyon Mackenzie and his rebel leaders-one thousand pounds for Mackenzie and five hundred pounds for the others!” Richard was stunned by the size of the rewards. That sort of money was a life-long pension that would keep any family in comfort. He flashed back to his youth in Limerick when similar rewards for rebels or their weapons were shouted out in the parade square of Limerick Castle. He recalled the silent response, hundreds strong, from his neighbours facing the regiment and its gold-braided Colonel. He remembered that not one person claimed the reward. Would it be the same here? Would your barn ever be safe if you turned in any one of them? Duty’s Dad – Pandamonium Publishing House

June-Duty’s Son by K.G. Watson A delightful, historical fiction novel that Hamiltonians will enjoy! Lots of entertaining facts about the city as well as major events that shaped Canada. Dundurn Castle, Niagara Falls, and The Great Western Railway are just a few of the places featured. Duty’s Son by K.G. Watson is a wonderful trip back in time. John Harvey Watson was a courageous soldier, a gentleman, and a man of duty. This is his story. Duty’s Son – Pandamonium Publishing House

July-Duty’s Daughter by K.G. Watson Duty’s Daughter is a remarkable story about a courageous young woman who refuses to play by the rules. She is vibrant, fearless, and defiant. This historical fiction novel by author K.G. Watson is part of a series that includes Duty’s Son and Duty’s Dad. Duty’s Daughter – Pandamonium Publishing House

August-Obsessed with Her by L.L. Colling  What would you do if your child was missing? How far would you go to find out the truth about what happened to her? Obsessed with Her is every parent’s worst nightmare; with twists and turns so shocking, it will leave you breathless until the very last page. “Totally shocking, disturbing and NOT for the easily offended or squeamish.”-Goodreads “Thrilling, scary, jump off the edge of your seat entertaining. “-Goodreads “Four stars for scaring the bejeezus out of me.”-Goodreads “Don’t read this when home alone if you are bothered by gore.”-Goodreads  Obsessed with Her Novel – Pandamonium Publishing House

September-DJ the terrible by Samantha Nemeth This hilarious middle-grade novel will make you stand up and cheer for DJ the Terrible and her equally terrible cat, Godfrey. Djeaneauth (D.J) decides to go undercover with her sidekick Godfrey the Super Cat to assimilate with her new neighbours, AKA “The Borings”, gain their trust, then turn the town on its head!  The only thing is…blending in simply isn’t DJ’s strong suit. With her inventive, mischievous mind, wild hair, and clumsy demeanour, Terrible trouble follows this Terrible girl wherever she goes! DJ (Djeaneautha) The Terrible! – Pandamonium Publishing House

October-Unfrogged by Tamara Botting Her parents are gone, she’s a klutz, and her cousin hates her. Plus, there’s a weird frog! This is the story of Princess Meredith and her unforgettable adventure of friendship, courage, and tea with three shakes of pepper and a pinch of hot sauce. This is definitely not a typical fairy tale! Unfrogged – Pandamonium Publishing House

November-From One Christmas to the Next by K.G. Watson He hadn’t counted on going in. He’d just been too darned lonely house-sitting the place while its owner studied overseas. He really resented the inane or gratuitously violent TV offerings. So, after his TV dinner, he’d just gone out, walking, till he got tired enough to sleep – just like every other night for the past six months. But who counted? He had seen the bustle from a block away. Cars had been trying to get into the plugged parking lot. Lines of bundled-up families chatted excitedly and called to each other as they converged. Bright light bathed the spire and filled the windows. He found himself trapped between clumps of people ahead and behind and fenced in by the solid row of parked cars to his left. The human tide simply herded him off the sidewalk with them and up the broader approach to the double doors. Rather than step out of the line into the knee-deep snowbanks, he decided he’d just go with the flow. It wasn’t that he didn’t know the drill. It was Christmas Eve. How many similar services had he conducted through his lifetime? It’s just he couldn’t do it anymore. And he had nobody to not do it with either since Margaret had died back in the Spring. From One Christmas to the Next – Pandamonium Publishing House

December-Acts of Remembrance by K.G. Watson  Revolution is in our land.  In Amsterdam and Rotterdam, cannons stand on every street corner.  A Curfew is at 7:30, but the people are standing by the front door listening to others who are rioting. The rioters are so fed up with things they are marching through the street singing. For punishment, they have no light or water. It was not smart. Many were shot. Now, what do you do? A death sentence is carried out on everyone who does not obey.  These words are straight from the pages of a young girl’s (Engelina Aasman Hummel) diary during the Second World War. They are true, haunting, and raw. Acts of Remembrance is a book that you’ll never forget. Acts of Remembrance by K.G. Watson and Engelina (Aasman) Hummel – Pandamonium Publishing House

We hope that you’ll join us for this year’s line up as we celebrate Canadian authors! For more information please email us at pandapublishing8@gmail.com 

 

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Breakdown

November 18, 2020-What are your goals as a writer? What are your financial goals as an author? What are your publishing goals? Many you will answer, but a lot of you won’t because you have no idea what they are. Goal setting can take us from poverty to prosperity, from frustration to fulfillment, and from stalling to success. If you haven’t written down your goals, do it now before we continue.

Let’s say that your financial goal as an author is to earn $1,000.00 a day. There are 24 hours in a day (and don’t tell me that you won’t work 24 hours a day, because technology allows us to make money while we sleep!) so, 1000/24=$41.60 per hour is what you need to hit your target. Wow, Lacey, $41.60 per hour is a lot of money! How can I possibly do that every day? Let’s break that down. If you made $1000.00 per day every day, then at the end of the year, you would have earned $365,000, minus taxes off that, and you’re probably around $140,000 per year, depending on where you live.

So, let’s use the $41.60 per hour. If we need to earn this each hour, we can look at how many book sales that would equal. If each book is priced at $14.99, you’d have to sell 3 per hour every hour.

Now, looking at the number 3…does that seem as impossible as the $1000.00 per day or even the $41.60 per hour? When you break down your goals into manageable chunks, NOTHING is impossible. No more excuses, no more I can’t mentality, get out there and make things happen. Listen, we have the ability to connect virtually with people right now more than ever before! If you have an online store, customers can order your products and services. You can pre-record social media posts and info about your products and schedule for them to run while you’re sleeping or on vacation or to reach new customers in different timezones. Goal setting allows us to reach targets and to focus our attention on small tasks that make a big difference to our bottom line.

Let’s use another example; we’ll say that your goal is to write an 80,000-word novel in 12 months. We’ll do the math again, 80,000/12=6666 words a month/30 days is 222 words per day. That’s it. Only 222 words per day. What’s your excuse for not finishing your book? Whatever you’ve accomplished up until this point in time is only a FRACTION of your potential.

I have an author on my team, Tonya Cartmell who has set an amazing goal of selling 1 MILLION copies of her book, The 12 Days of Rescue (which you can get here: https://pandamoniumpublishing.com/product/the-12-days-of-rescue/) and I have no doubt that she will reach her goal!

Math and hard work don’t lie. And whatever your goals are, they can always be broken down to show that they aren’t that intimidating! Don’t let big goals scare you, the bigger the better! They are more than manageable when you break them into easy, bite-sized chunks.

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Pandamonium Publishing House International Book Club

October 7, 2020- Each Friday on our Facebook Page (Pandamonium Publishing House), we discuss the book of the month that we’re reading. For the past three months, we’ve chosen a book from 6 of the 7 continents (Antarctica has been impossible to find an author), but we’ve visited South America (Paulo Coelho, The Alchemist), Asia (Bali Kaur Jaswal, Erotic Stories for Punjabi Widows), North America (Lawrence Hill, The Book of Negroes) and now, Europe (Alex Michaelidis, The Silent Patient). We’ll be visiting Australia and Africa next! Each week, we discuss themes, political issues, character development, plot, conflict, and narration within the books. We take questions and comments from readers sent in via email to pandapublishing8@gmail.com. If you’ve ever thought of joining a book club, but haven’t had the opportunity, here’s your chance! Send us an email to pandapublishing8@gmail.com, and we’ll add you to our member’s list.

The benefits of book club:

  1. Reading goals. Did you know that most adults read 1 book or less per year? Yikes, that’s not a good thing! By joining our book club, you’ll be able to set and reach your reading goals!
  2. Perspective. Since we chat about the book each week, we can get a different perspective on the characters, themes, and plot from everyone who participates in the discussion.
  3. Unique/Diverse Voices. We choose books that maybe you’d never think of reading because it’s outside your genre, or you’ve never heard of the author. We try to include authors’ unique and diverse voices from a wide range of countries, backgrounds, beliefs, and writing styles.
  4. Friendship. Joining a book club allows you to chat with other members, find things in common, and forge friendships that will last a lifetime.

We hope that you’ll join our Pandamonium Publishing House International Book Club! We’ve got some exciting new titles for the rest of the year and 2021. Hope to see you online:)

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Advice From A Publisher

September 28, 2020-Today, I’ve taken a page out of my book Advice from a Publisher  (Insider Secrets to Getting Your Work Published) to talk about Synopsis’. This is critical info if you want a shot at being published!

How to write a synopsis: Do you want to know what will make a publisher absolutely lose their mind and throw their laptop onto their front lawn? Read on to find out. No, I don’t mean read on to find out; I mean, when authors say, “Read the book to find out!” Let me explain: The job of a synopsis is to tell the publisher what happens in your book from beginning to end. It’s a snippet of the big picture and gives us the information that we need to know. If you remember from the previous chapter, How to Properly Query, you’ll know that a query letter is a sales pitch. A synopsis is an overview of your book which allows the publisher to identify any major problems with your manuscript, lets us determine if your book is a good fit, and helps us decide if your work is exciting, intriguing, and fresh enough to publish.

Your synopsis must include:

The main character and why we should care about them. What is at stake, and what motivates this character to take action?

The conflict. How does the main character succeed or fail in dealing with the conflict?

Conflict resolution? How is the conflict resolved, and has the character changed or learned anything? THIS IS THE ENDING! DO NOT PUT READ ON TO FIND OUT because your letter will be recycled, and you’ll never hear from us again. Seriously, this drives us crazy.

DO NOT:

Summarize each scene or every chapter. This will take way too long, and you must get your summary across quickly and concisely.

Write this with the tone of a book jacket or back cover. It’s not a marketing piece for readers that builds excitement.

Make your synopsis longer than one page.

Get weighed down with specifics such as supporting character names, detailed settings, and descriptions.

Talk about character back story. We don’t need to know, and frankly, we don’t care. Yes, even for you sci-fi writers, leave it out!

Get wordy. Don’t use eight words when four will do.

For examples of good and lousy synopsis’ check out chapter 7 in my Amazon Number 1 Best Seller book found here: https://pandamoniumpublishing.com/product/advice-from-a-publisher-insider-secrets-for-getting-your-work-published/

Insider Secret: Write your synopsis in the third person narrative even if your manuscript is told in first person. Write in the present tense and remind the publisher of the category and genre of your work. Reveal EVERYTHING and never use; it was all a dream endings or beginnings.

Best of luck! I can’t wait to read your work.

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E-Books (The Future of Publishing?)

September 25, 2020– I attended the London Book Fair in England a few years ago, and I was fortunate enough to participate in many classes to continue my education. One of the subjects that came up was e-books, and how they are changing the face of publishing. Here are four reasons why electronic books are essential to offer your customers if you’re an author, especially a self-published one:

  1. Portability. You’ve just bought a new book series to read while on vacation-did you pack your paperbacks, or did you download the books onto your phone, tablet, e-reader, Kindle, Kobo, or laptop? I’m a fan of paperback books, don’t get me wrong, but when I’m on vacation, I like to lounge by the pool and read. I can’t fit all of the books I can read in a week in my suitcase, so I choose to download them instead.
  2. Sharable. A lot of e-books contain bonus information such as additional chapters or new release teasers via hyperlinks. We add hyperlinks to our e-books because our readers can click on a link and be brought to our website where they can find similar titles they may be interested in. Plus, e-books can be shared with friends.
  3. Highlightable. Non-fiction books especially fall into this category. Most people skim the contents looking for things that are relevant to them, and they can highlight which parts they want to remember or refer back to without ruining or damaging the book like they would have if they had highlighted a paperback.
  4. Environmentally friendly. There is no paper or ink or shipping materials used for e-books, which is an absolute advantage to the environment. There is no waste and nothing to throw away.

I’m not saying that I prefer e-books over print books by any means \(nothing beats the textile nature of holding a book in your hands, flipping the pages, and the smell of them). I’m saying that they have their advantages and have a place in publishing. As an author, make sure you’re offering e-books to your readers; it’s essential to give them as many options as possible to enjoy your work. If you search any of our books on Amazon, you’ll find a paperback version and an e-book version; this is just one of the ways we commit to serving you better.

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It’s Funny

August 5, 2020-No matter what you’re writing, an element of humour should be present. This is especially true for those of us who write mysteries, thrillers, and psychological books. I think Josh Whedon said it best, “Make it dark, make it grim, make it tough, but then, for the love of God, tell a joke.” It’s important when writing heavy subject matter to relieve your readers once in a while! Here are three ways to inject humour into your manuscript:

1) Dialogue-Get your character to say something funny. Have a weird exchange between two characters, get your character to reminisce about something humorous that happened to them.

2) Situation-Put your character in a situation where something funny happens to break the tension (when it fits) such as tripping or ripping their pants, or mistaking one thing for something else. In my book Obsessed with Her, James overheard a conversation he thought for SURE was about the girl he was holding hostage, but it turned out to be a missing dog.

3) Embarrass them. Embarrassing things happen to us all the time and I’m sure to me more than others…sigh. Embarrass your character eg. spinach in teeth, static underwear stuck to the back of their outfit, spilling coffee on themselves etc.

The point of adding an element of humour to your writing is to make your characters three dimensional, real, and relatable.

Happy Writing! XLLB

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What a Novel(la) Idea

May 15, 2020– Did you know that adults have an average of five minutes per day to read recreationally? I’m not kidding. We are so pressed for time because of the pace of society that we skip reading in favour of other things. As authors, how does this information help us? Novellas. But wait, what exactly is a novella, how do you write one, and why should you write one?

What it is: A novella is longer than a short story but shorter than a novel.

How to write one: Publishers typically accept a word count of 15,000 to 40,000 for novellas depending on the House. Be sure to pack your book with action from beginning to end. There is no time for backstories, and your characters need to be fully developed in less time. Because the word count is so low, you have to make your point and make it fast! Your manuscript should be nice and tight in order for your story to be wrapped up within the allotted word count. Don’t leave loose ends!

Why you should write one: A novella will test your skills as a writer, and will make you a better writer by forcing you to cut the unnecessary words and dull plot points. With such a strain on time for readers, it makes sense that authors should write books that fit busy lifestyles. Not only will you have the potential to sell more books, but you’ll also churn your books out more quickly; instead of writing a book a year, you could do 2 or more.

Novellas are here to stay! Check out Bookshots (books that are under 150 pages and leave out all the boring parts! All thriller, no filler) by James Patterson. Happy Reading! X LLB

james p

 

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You Are Worthy

February 19, 2020– If I told you I liked your face, would you say thank you and then let it go or would you say, I like your face too and deflect my compliment? As authors, we’re pretty humble; after all, art is subjective, isn’t it? Not everyone is going to love us, but a lot of folks do! When people say they think we’re great authors, or they really liked our last book,  or that they look forward to our next novel, why can’t we just say thank you and leave it at that? Why do we have to be self-deprecating? It can be for several reasons. There’s nothing more vulnerable than putting your words out in public for the world to read and to be able to refer back to until the end of time. So how can we overcome this over the top feeling of unworthiness as authors? Here’s how:

  1. No one can tell your story like you can. You have a unique power, and that is no one sees the world the way that you do. Remember that you have an individual perspective, which makes it impossible for anyone to tell your story but you. That’s pretty special, so remember that the next time someone pays you a compliment!
  2.  You inspire others. Trust me. You inspire people who pretend to not even see you. The truth is, a lot of people want to be published authors and seeing you signing your books or on social media with your novel encourages them to perhaps do the same one day! So, every time you downplay yourself or your work, you’re quite possibly cheapening someone else’s dream. Imagine this conversation, “Wow, how exciting! You’re a real-life author!” “Yeah, it’s not that great…we aren’t that interesting.” Talk about making that person possibly question their choices or hopes for the future. Raining on their parade if you will. The way we speak to children, especially, is of utmost importance. Always speak well of yourself, not arrogantly, but kindly.
So, my challenge to you, fellow authors, is to take compliments and believe them. Don’t deflect, don’t change the subject, take the compliment and feel great about who you are and what you do. There’s no one like you.
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