July 6, 2020-I’m hoping to grow some massive, prize-winning pumpkins this year to the tune of 2500 pounds; knowing this is quite a feat, I thought I’d enlist the help of experts. I went to Amazon to look for a book on pumpkin growing when I stumbled across a book titled, The Pumpkin Plan by Mike Michalowicz. The book is NOT about growing pumpkins, but growing your business like you would a gigantic pumpkin, there are steps that need to be taken! To grow a pumpkin, you need to:
- Plant seeds
- Water the seeds
- Remove diseased/damaged pumpkins
- Weed the plant
- Identify the stronger faster-growing pumpkin leaves and get rid of the rest, repeat until there’s only one pumpkin per vine
- Focus ALL of your attention on the big, beautiful, strong pumpkin and nurture it like a human baby
- Watch it grow
What does any of this have to do with your writing?
- Plant seeds. Brainstorm ideas for your writing, write down as many possible topics or themes as you can think of. Don’t hold back and don’t self-edit at this point.
- Water seeds, removed diseased damaged pumpkins, weed the plant and identify the fastest growing pumpkin leaving one per vine. Pick one idea and go with it, get rid of the bad ideas and focus on your very best one.
- Focus all of your attention on the strong pumpkin and nurture it. Focus on your idea for your novel and forget about writing anything else. Nurture your novel, take care of it, edit, rewrite, be thorough with your research and make necessary changes, add more plot twists, develop characters further etc.
- Watch it grow. Put the work in and watch yourself grow as an author. Keep growing and developing your skills.
Who knew that such good writing advice could come from pumpkin growing? Happy planting, X LLB
April 12, 2019– Uh oh, did you totally screw up? Did you drop the ball? Did you blow your one and only shot at properly marketing your book? Well, the good news is, you can start over and begin again, this time more intelligently. Today we’re talking about the top three book marketing mistakes that authors make. Is this you? I hope not.
- Starting too late. This is the number one thing that will KILL your sales and have you spending money like it’s no one’s business. Waiting until your book is published before marketing it is a terrible idea. It is NEVER too early to start marketing your book. NEVER TOO EARLY.
- Scattered efforts. If your book is for everyone, it’s for no one. I say this all the time. Same goes for your book launch. If you’re scattering your marketing efforts then you’re also scattering your money and time. Please don’t market your book to everyone! This is a huge mistake and such a waste of energy.
- Phase Fatigue. Hold the phone, there’s more marketing? Honestly, where did you think you were coming today? Yes, of course, there is more marketing to be done. Marketing is like a human baby, if you don’t feed and water it daily, it’s going to die. Ok, maybe I should have used a plant as a better example. The book launch is only the FIRST phase of your marketing plan! If you don’t continue to nurture each phase of your launch, your book will wither and die (annnnd there’s the plant analogy).
If you’ve done any of these things or haven’t done them properly, stop. STOP. RIGHT. NOW. Focus your efforts, come up with a plan, and start again. I’m always here to help if you want a free consult (30 minutes) all you need to do is email me (firstname.lastname@example.org) and I’ll guide you back onto the yellow brick road.
Here’s to your success! X LLB