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November 30, 2021– I hope you’ve enjoyed the content this month which was tips for authors to promote themselves and their books. Be sure to visit tomorrow for a brand new theme of the month! Today, we’re talking all about strategic marketing plans:
Your strategic marketing plan shows how to market your book for success and serves as a roadmap of priorities and decision-making. Here are the questions that you need to answer for your plan. If you can’t answer these questions with a clear and concise vision, then you’re not ready to launch.
1) Does your plan align with the mission of why you do what you do? For example, let’s say you want to inspire young girls to grow up and be empowered to make good choices. Does your plan align with that message? These used to be called mission statements.
2) Does your plan assess the current environment and fit well within it? Are people reading more e-books? Are they reading paperbacks? What is the average price? What are they reading right now? Etc.
3) Does your plan identify a gap in the market? This is your point of differentiation. Publishing Made Simple came about because we got 15 phone calls in a week asking to answer questions about publishing.
4) Does your plan clarify strategic goals? What do you want your book to accomplish? How long will it take? How much will it cost?
5) Does your plan provide a logical pathway to reach the above goals? This is the ‘how’ you’ll do it.
6) Does your plan provide deadlines, objectives, and troubleshooting? What if the book doesn’t sell 5,000 copies in the first month? Etc.
7) Does your plan include a method for measuring and evaluating the success of the said plan? E.g., you set out to do a school visit four times a month, were you successful?
If you need help with your marketing plan as an author or publisher, you’ve come to the right place. Check out our offerings here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House or email us for a custom quote based on your needs firstname.lastname@example.org.
August 9, 2021– Publishers can be pretty picky at times. Ok, that’s a lie. We’re picky all the time, but for good reason. Did you know that it costs a ton of money to produce a book? It costs anywhere from $5,000 to $10,00 and up to have a book go to publication. We want to make sure that we at least make our investment back, but publishing is a business, so naturally, we want to profit. That’s why we choose books and authors so carefully!
A few posts ago, I spoke about the importance of meeting my authors in person, and this post will add to that. By meeting the authors I publish, I get a feel for their personality and work ethic by the things they say and the questions I ask. I want to see how invested they are in the success of their book and the outcome of their sales.
I want authors who are willing to do the work. Gone are the days where the publisher does everything (especially in small Houses, but even the big publishers are changing their tune) because, at the end of the day, the public wants to meet you, the author, not the publisher. We do a myriad of things behind the scenes, such as setting up book signing tours, school visits, local presentations, events, signage, inventory, marketing, press releases, and the list goes on infinitely, so why would it be unreasonable for us to expect our authors to pull their weight? That’s why some publishers are going hybrid!
What is hybrid publishing? Hybrid publishing allows the publisher and the author to make equal investments in the project and split the royalties.
Why do publishers like this model? Because it ensures that the author is just as invested in their work as we are. There are a few times (more than I’d like to admit) where I’ve made a mistake picking authors, and if they had to foot the bill for their book, they probably would have worked a hell of a lot harder. It’s the adage that you appreciate what you work for, not what’s given to you. Ask any kid who had to pay their own way in University or otherwise if they skipped any classes or if they threw responsibility out the window and said, “Ahh, screw it. I don’t feel like going to an 8 am lecture. I didn’t pay for the class, so who cares.” When you have to do your part and are invested, you work harder. That’s what publishers want. If the author doesn’t put in the work, we aren’t out our entire investment.
Why do authors like this model? Because they get a say in their creative work, they like the support they get from the publisher, and it’s more affordable than going it alone. Traditional publishing means that authors sell their work to the publisher to make the changes that the publisher sees fit. The publisher gets the control because we’re fronting the money. We give you a royalty in return. Hybrid publishing is a collaborative effort between the publisher and the author. The author gets more of a say regarding the manuscript, illustrations (if applicable), and marketing efforts. It’s not as free reign as self-publishing, but it’s closer than traditional publishing.
At Pandamonium Publishing House, we offer hybrid publishing as an option for authors new and existing. I think this model will be used more frequently by publishers in the future because it makes sense. That way, we know that the author is invested in doing the work, and if in the end, for some reason, they aren’t, we haven’t drained our bankroll, resources, and time working with someone who isn’t interested in being successful.
Publishers want authors to work as hard as they do. That’s it. That’s what we want. And if that’s not something you’re willing to do as an author, then maybe this business isn’t for you.
March 24, 2021-As we begin to wrap up our theme of answering your most asked questions this month, I hope that you’re gaining some insight into the business of writing and what challenges authors face. If you’d like to submit your question, send us an email to email@example.com. Here’s what we’re tackling today:
Q: “Lately I’ve been hitting a wall with rejections and I don’t know what the problem is. Should I spend money on writing classes to see if they can help?”
A: I think it’s smart that you’re realizing that there could be an issue with your writing and that’s why you’re getting rejected. It could be a possibility that your writing needs to be improved and I am a huge advocate for continuing education. Yes, if you can afford to, it will be worth spending your money on writing courses. You’ll learn so much from the course material and you can narrow down what you’d like to focus on by choosing the course that suits you best. Writing conferences and workshops have helped improve my own writing dramatically and I’m so fortunate to have traveled around the globe to participate in them. Writing classes can help you with things that you may be overlooking such as industry standards, grammatical/punctuation/sentence structure errors, and can provide new and exciting inspiration!
Check out some of our writing programs here: Transitioning from Writer to Author (An Introductory Course) – Pandamonium Publishing House, Children’s Book Writing Master Class – Pandamonium Publishing House, Best-Seller Bootcamp – Pandamonium Publishing House, Course: Get Your Book Noticed and Increase Your Sales – Pandamonium Publishing House
Pandamonium Publishing House, Publishing Made Simple.
Are you having trouble knowing what to say and how to say it? Do you need help with organizing your thoughts, words, and ideas? You’ve come to the right place, we make writing easy and take away all of the guesswork.
Whether it’s blogging, copywriting, ghostwriting, editing, content creation, speeches, toasts, newsletters, a corporate storybook, social media posts and hashtagging, or a catchy tagline for your business, we’ve got you covered!
Contact us today at firstname.lastname@example.org or by phone at 905-979-4949 for a full list of services and a free quote.