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Strategic Marketing Plan

November 30, 2021– I hope you’ve enjoyed the content this month which was tips for authors to promote themselves and their books. Be sure to visit tomorrow for a brand new theme of the month! Today, we’re talking all about strategic marketing plans:

Your strategic marketing plan shows how to market your book for success and serves as a roadmap of priorities and decision-making. Here are the questions that you need to answer for your plan. If you can’t answer these questions with a clear and concise vision, then you’re not ready to launch.

1) Does your plan align with the mission of why you do what you do? For example, let’s say you want to inspire young girls to grow up and be empowered to make good choices. Does your plan align with that message? These used to be called mission statements.
2) Does your plan assess the current environment and fit well within it? Are people reading more e-books? Are they reading paperbacks? What is the average price? What are they reading right now? Etc.
3) Does your plan identify a gap in the market? This is your point of differentiation. Publishing Made Simple came about because we got 15 phone calls in a week asking to answer questions about publishing.
4) Does your plan clarify strategic goals? What do you want your book to accomplish? How long will it take? How much will it cost?
5) Does your plan provide a logical pathway to reach the above goals? This is the ‘how’ you’ll do it.
6) Does your plan provide deadlines, objectives, and troubleshooting? What if the book doesn’t sell 5,000 copies in the first month? Etc.
7) Does your plan include a method for measuring and evaluating the success of the said plan? E.g., you set out to do a school visit four times a month, were you successful?

If you need help with your marketing plan as an author or publisher, you’ve come to the right place. Check out our offerings here: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House or email us for a custom quote based on your needs pandapublishing8@gmail.com.

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2+2+2 Method

November 23, 2021– I hope you’re enjoying the content this month and learning a lot of valuable author tips to help promote yourself and your book. Today I’ll teach you about the 2+2+2 method; let’s dig in!

When sending out emails, direct mail, and letters, it’s normal to be worried about coming across as pushy if you haven’t heard back from the person you’ve tried to contact. That’s where the 2+2+2 method comes into play. As you’ve heard me say before, the fortune is in the follow-up.

Often, authors don’t know when to follow up, how to follow up, or what to say when they follow up. They don’t want to be seen as a pest either; let’s take the guesswork out of it all.

The 2+2+2 method helps increase your sales by ensuring that you stay in contact with the people you’ve reached out to at predetermined intervals. Some studies show that this method increases sales by a whopping 50%!

2+2+2 stands for two days, two weeks, two months.

The first email you send to your contact should be two days after you initially meet them or two days after the first point of introduction, whether online, in person, or over the phone.

The purpose of this email is to thank the contact for chatting with you and say some nice things to remind them of how you met. For example, I was visiting a wildlife preserver recently and was stopped by the Game Warden. He said, “I haven’t seen anyone this far out unless they were hunting something…what are you hunting?” I told him I wasn’t hunting anything, only that I enjoyed hiking off the beaten path. We chatted for over an hour about various wildlife in the park, and he gave me his contact info in case I had any other questions. I emailed him two days later to say it was nice meeting him and to say thanks for the chat, and I attached a link to an article that I thought he might enjoy about a wild hog on a golf course (it’s a long story). He’s become one of my best customers and buys almost a hundred books a year, all from a simple email that I sent to keep the ‘relationship’ alive. Plus, now he’s my resident expert when I have any questions for research on my book that has to do with plants, wildlife, ow.

You want to send a thank you email in two days because focus groups show that things stay exciting (or top of mind) for about three days. After that, the interest and memory fade.

The second email should be sent two weeks after the first to pitch them your book. Using the above example of my Game Warden friend, I sent him an email two weeks after the first one (he thanked me for sending the article in-between time) telling him that I had some great recommendations for books for his two-year-old son that had a heavy focus on nature, animals, and preserving their habitats (all things that we had initially talked about and that I knew he enjoyed and was invested in). He ordered our entire collection and recommended them to other family members. A couple of days later, we had sold over $1,000 in inventory. Not bad for a simple email that took a few seconds to reach out.

The third email should be sent two months later. I checked in with the Warden to see how his son liked the books and asked how things were going. He told me his son loved the books and that he especially appreciated that I had personalized and signed them for his collection. We’ve been in contact frequently ever since, and we’ve developed a friendship all from one conversation and a couple of follow-up emails. You get the point. Use the 2+2+2 method every time you reach out!

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Three Simple Things

November 16, 2021– Today, I’ve posted a super short video on three simple things you can do to market your self-published book! This video is directly from our YouTube channel that I hope you’ll check out. We’ve got a lot more videos and more information for authors, and in keeping with our theme this month, today, you’re getting three tips to help promote yourself and your books. https://youtu.be/pDnG2sk-NgM