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Money, Money, Money, Money, Money

March 10, 2021– All throughout March, we’re answering your most asked questions when it comes to publishing, writing, and everything in between! We hope you’re enjoying our posts so far, we have tons more to talk about. Let’s answer the question of the day:

Q: “Is it possible to make a living writing books? How much money can I expect to make as an author?”

A: The short answer is yes and the sky is the limit. But, we must remember that nothing comes without hard work, dedication, and perseverance. It is definitely possible to make a living writing books. The more books you sell, the more money you make of course, and it’s advisable to write multiple books to increase your sales as well. But, writing a book is the easy part in some respects, the hard work comes after. I’m not simplifying the process that goes into writing a book by any means, I’m just saying that selling and marketing your book(s) are when the real work begins!  Personally, I’m very thankful that I have a business background in marketing, advertising, consumer neuroscience, consumer neuromarketing, and crafting viral and contagious content. Without this experience, I don’t think that I would have the tools that I need to properly market our books to reach our readers. Having a business background is  an essential part of being and author and publisher/self-publisher. I would recommend either getting educated in the space of book marketing etc. or hiring a company such as ours, to help you. It can be a daunting task and if you don’t have a business education, then you need to enlist the experts. That also goes for the authors who are traditionally published. Gone are the days where the traditional publisher does everything on behalf of the author. The truth is, unless you are extremely well known (think Stephen King, James Patterson, and the like), your publisher is less likely to sink major dollars into a marketing campaign for your book. That means that you have to put the work in! As for how much money you can expect to make as an author, the answer as said before, the sky is the limit. A well marketed and excellent book/series can earn more than enough to cover your bills and monthly expenses. Some people are able to quit their day jobs and spend their full time writing for a living. Self-published authors especially, have no cap on their income because they earn and keep 100% of their profits.

I know that was a long way around to get the answer, but I hope I answered it to your satisfaction!

If you’d like more information about the services that we can provide, check us out here: Course: Get Your Book Noticed and Increase Your Sales – Pandamonium Publishing House or send us an email to pandapublishing8@gmail.com for a personalized quote based on your specific needs.

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Social Currency

October 27, 2020– You can also find this blog post topic on our Podcast today click here to listen: https://jidwkx.podbean.com/e/social-currency/

What is Social Currency? In the most simplistic terms, it’s information shared by people as they go about their lives talking about brands, products, services, and events. We use social currency to make ourselves seem more educated or knowledgeable, more interesting, more attractive, more fun, and more influential to others that we come in contact with.

Social currency is what people say about our books, brand, and business when we aren’t around; it’s what they talk to their friends, neighbours, acquaintances, and colleagues about. For example, when is the last time you talked to someone about toothpaste, coffee, or an oil change? Those things probably don’t sound that interesting and probably don’t make you seem any more educated, attractive, or fun, but each day 100,000 conversations consist of people talking about such items and brands. Why does this matter for authors? Because social currency is what can make or break your books and business. If people aren’t talking about your books, they certainly aren’t buying them. Tip of tongue=top of mind. You want people to talk about your books, to get excited about your new releases, to say good things about you to their friends and family, and to spread the word about your business. So, how do we get people to do this?

  1. Give them something to talk about. Let’s say that you are looking for readers to review your newest thriller; you send them out one copy of your book, but also send an extra one for them to pass on to a friend who might be interested in the same genre. Why? Becasue the story of getting 2 of the same book in the mail (when you were expecting 1) and giving it to a friend is a repeatable, talk-worthy story.  It also gives the book reviewer social currency by making them feel important and telling people that they are trusted to provide an honest review of your work. It makes them seem like an expert or that they’re privy to inside information.
  2. Guerrilla marketing. Do something big. Something totally unexpected. Like the time McDonalds painted a gigantic box of french fries on the street at pedestrian crossing; imagine you’re walking across that intersection with your kids and they see a massive box of fries…guess where you’re going? To the nearest McDonald’s to get a Happy Meal. For an example of what I did for my own Guerilla marketing campaign, listen to the latest episode of my podcast here: https://jidwkx.podbean.com/e/social-currency/
  3. Out of the box thinking. Remember Snapple? The juice drink that came in a glass bottle with a metal lid? Under the lid hid fun facts such as Kangaroos can’t walk backward and a glass ball will bounce higher than a rubber ball. These facts (all true) are fun, repeatable, sharable, and interesting. The same kind of thing needs to be done for your books; could you include a few fun facts at the end of your story? Could you create a contest online that gets people talking and sharing? What if you had an online treasure hunt with a massive prize where the clues could only be found within your books?

People love to talk, but only 7% of word of mouth marketing happens online. The real publicity of your brand/books/business happens in person. Remember that advertising is what you pay for, publicity is what you pray for and social currency is what customers “Hurray” for.