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Dealing with Critics…

December 7, 2018- Everyone is a critic. There are times when we all seem to think that we know better and that we know more when it comes to certain things; maybe we’re an expert in our field, or maybe we have many years of experience. The point is that there will always be someone who knows more than you.

Please remember that criticism when properly portrayed and worded can be extremely effective in helping us become better; publishers, like myself, often give constructive criticism to writers because we want them to apply what we’ve said to make them a better writer. It’s never, ever personal and is never meant to offend. I think that it’s a big problem in the world right now that people are unwilling to accept criticism. My only caveat is that the criticism given MUST be constructive, helpful, truthful, and kind. Also, I want to make this crystal clear: NEVER TAKE CRITICISM OR ADVICE FROM SOMEONE WHO IS NOT DOING BETTER THAN YOU. Read that sentence again.

As an author, publisher, and small business owner, you wouldn’t believe the hate mail I get. There’s always someone who is nasty, and mean, and has terrible things to say about what I’m doing or not doing, or what I should be doing, or what I’m offering or writing. I learned a long time ago that there are some people who always seem angry and continuously look for conflict. Walk away; the battle they are fighting isn’t with you, it’s with themselves. It’s important to remember this; you’re never going to be all things to all people, you’re never going to make everyone happy!  I’ve been on both ends of it, the receiving end and the giving end, and I’ve received some very brutal feedback from professionals as well as people who don’t think that I can do anything right. But, to the people who feel the need to criticize my business and the way that I run things, to those who are just downright horrible, don’t worry, I’m going to keep doing what I’m doing and your opinion is just that, your opinion. Thank goodness that for every person with something mean to say, there are ten others who love us.

Check yourself before you start to criticize someone else. If you’re the one receiving criticism, before you accept it, make sure that it’s truthful, constructive, and kind. If it’s not any of those things, take it with a grain of salt, and move on.

Wishing you every success,
X LLB

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I Finished My Manuscript and My Book is in Hand! Now What?

May 16, 2018- My book is here! Now what?

I hear this statement all the time from new authors and although it’s a valid question…it makes me cringe. I know that this might sound a bit harsh, but as your big sis in the writing world, it’s my job to bring the rain…I mean truth.  It makes me shudder because it tells me that the author didn’t put in the work BEFORE finishing their ms and they’re about to have one hell of a rough time. Give me a chance to explain.

I’m focusing on one camp of authors, and that is our self-pub’d friends. So, the author has done the work, their book is completed, printed, and ready for sale! Yay right? Hold on a second…now is where the real work begins.

Too many times our self-published friends end up with a garage full of boxes of their books and that makes me sad because it doesn’t need to be that way! It’s not that the book was sub-par, it’s that they didn’t have a clear plan as to what they’d need to do at the selling stage. It’s an amazing feat to finish writing a book, but the truly incredible achievement is getting them into the hands of readers. A lot of the time there are visions of grandeur where tons of people line up to meet the author at book signings. Let me break it to you gently, this doesn’t happen unless your James Patterson or you’ve marketed the S*&T out of your upcoming event/book signing/book.

How are our friends going to sell their book? Where are they going to sell their books? Are the books available in print only or are they available electronically as well? Do they have a marketing plan? Do they have a solid author platform? And so on. See my point?

Let me pass on the best piece I’ve ever received from my mentor, “When you’re writing the book, it’s art. When the book is completed, it’s business-NEVER confuse the two.” That statement will stay with me for as long as I am in this world of publishing and well beyond.

My advice is to finish the manuscript, and then, before getting to the books in hand stage, craft your marketing plan and answer, at the very least, the questions above. It’s harder than it looks in the self-publishing world! Be prepared and remember that I believe in you! Tell your story-the world needs it.

X LLB

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