September 19, 2018– So you want to run a writing business, congratulations! Do you know what you really want?
A lot of authors branch off into offering writing services to the general public. It may be editing or consulting, helping someone flesh out ideas for their book, or it can even be assisting self-published authors with the long publishing journey ahead. Whatever it is, before you begin, make sure you have a head for business.
I’m not going to mention money or charges or price structure in this post because that is entirely up to you! What I am going to talk about are the most important things you need to do before you even THINK about pricing your services.
As I own a full-service publishing house, I have some tips on running a successful writing business:
- What are you offering? Make sure that you’re clear about what you do and what you don’t do! Do you offer line editing? Revisions and re-writes? Manuscript consultations? Blog hosting? YOU have to know what you do before anyone else can.
- Who is your ideal client and what qualities do they possess? When you work with clients you love, you’ll genuinely enjoy the job you’re doing, and that’s when you do your best work! Make a list of the traits your ideal clients have. Are they bright? Resilient? Courageous? Big thinkers? Rapid responders?
- Identify your target market of ideal clients. What do you specialize in and who is your niche? Choosing your target market is essential because to reach the people you’re meant to work with, you’ve got to know where to find them. Maybe your writing business is ghostwriting for medical professionals, make a list of where to find the people who need your services!
- Determine the biggest result your clients get. What is the number one outcome that you help your target market achieve? Do you help self-published authors get their book from an idea into physical form? Potential clients within your target market must see your services and products as opportunities to receive a return on their monetary investment. What kind of ROI will your clients get from working with you?
It’s imperative to your success that you answer the above questions before getting started. Because as I always say, you can’t hit a target you can’t see. Here’s to your success!
August 27, 2018- You are a self-published author. I want to know how well you do this one thing. It’s something that some of us shy away from, it’s something that can be uncomfortable for most, but it’s something that is imperative to your success.
Some of you may be saying, “Of course I do this!” But, for others, death is more welcoming than completing this task.
What is that one something that is imperative to your success as a self-published author? It’s self-promotion! Here’s usually what happens:
- Author writes the book. Edits are done, cover designed, etc.
- They get someone to print it.
- Hundreds of copies of their book sit idle in their garage.
I’ve broken this down to the simplest point. Of course, there is much more that goes into the in-between of writing to print. So, let’s get to the meat of the conversation and talk about the hundreds of copies that just sit idle in the author’s garage and what to do about it! Self-promotion is the key to your success. If people don’t know about you and your book how the heck do you expect them to buy it? Your biggest problem is obscurity. Once people start to take notice in what you’re saying they’ll take notice of what you’re selling.
- You MUST create a marketing plan BEFORE your book comes out. Why? Because you need to know where you’re going to know when you’ll get there. Set goals, but develop a comprehensive marketing plan. Author platform is also crucial, but that’s a whole other blog post:)
- Self-Promote. Yep, I said it. Get used to talking about yourself, your book, and your work. Get ready to start promoting your book to everyone you come in contact with. Get ready to pound the pavement, have doors slammed in your face, and get ready to be told NO a thousand times. You have to develop a thick skin. There are a lot of haters out there and do you know why? Because they can’t do what you do.
- Believe in yourself and your work. You must believe that what you’ve written is valuable and that people want to know about it! I remember reading the 10 X Rule by Grant Cardone, and one thing in the book stuck out in my mind, it went something like this: “I don’t want to push my product on people!” and Grant Cardone said, “It’s a shame you have a product you don’t believe in.” This hit me like a ton of bricks, and I NEVER hesitated again to approach someone with my books. Do you believe in your words? Do you believe in yourself? If not, don’t bother writing another word. If you don’t care, neither does anyone else. Stop, go get a different job, and chase another dream. Let me tell you something though, believing in yourself is the only way to make your dreams come true. It starts with that. The second thing is taking action. That’s it. It’s that simple.
So, how well do you self-promote? How much do you believe in yourself? How much action do you take?
August 10, 2018- What is your definition of being a successful author? This is the question that I ALWAYS ask the authors that I work with; whether self-published or traditional, it’s important to be able to answer this!
You are the only one who can define success and everyone’s definition and idea of success is different. Here are some answers I’ve received over the years after posing the question:
- If I sell $1 million dollars worth of books
- If kids read my book in their school
- If I have a huge house, and an in-ground pool, and a convertible
- If people line up to see me at book signings
- If I become famous around the world
- If someone tells me I’m their favourite author
- If my book helps one person
- If a celebrity reads my book and gives me a shout out on social media
- If I’m a bestseller on the NY Times list
- If I get a tv interview
- If my book gets turned into a movie
So, as you can see, there are a lot of DIFFERENT versions of success and it’s all dependent on how you choose to define it! Write down your version of success and start working towards that goal. There are no wrong answers! Remember, you can’t hit a target that you can’t see. Here’s to your success, whatever that may be.
June 11, 2018– Are you making any of these mistakes while storytelling? If so, STOP! Your writing and sales depend on it.
- You’re not telling the story that you want to tell. This means that you care too much about what’s trendy, what’s popular, and what other people are currently reading. This may sound harmless, but what happens is that if you’re writing for trends, you’ve probably already missed the boat and the concept has been done to death. Write what YOU want to read, and you’ll never go wrong!
- A weak opening. The first couple of sentences of your novel are CRUCIAL. Why? Because people will stop reading if they get bored. Start where the action is!
- Terrible narrative. Terrible narrative makes me mental. Seriously. If you’re not going to sit your reader beside the main character then what’s the point? Your readers need to care about the character, and one of the best ways to do this is to ensure that they FEEL and EXPERIENCE everything your protagonist does. Your novel is an escape for your reader, you want to take them away to another place and you can’t do this if you have horrible narrative. Pick a point of view and stick to it.
These are just three tips in a myriad of thousands, but I think they’re very important! Here’s to your success!