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Did You Blow It?

April 12, 2019– Uh oh, did you totally screw up? Did you drop the ball? Did you blow your one and only shot at properly marketing your book? Well, the good news is, you can start over and begin again, this time more intelligently. Today we’re talking about the top three book marketing mistakes that authors make. Is this you? I hope not.

  1. Starting too late. This is the number one thing that will KILL your sales and have you spending money like it’s no one’s business. Waiting until your book is published before marketing it is a terrible idea. It is NEVER too early to start marketing your book. NEVER TOO EARLY.
  2. Scattered efforts. If your book is for everyone, it’s for no one. I say this all the time. Same goes for your book launch. If you’re scattering your marketing efforts then you’re also scattering your money and time. Please don’t market your book to everyone! This is a huge mistake and such a waste of energy.
  3. Phase Fatigue. Hold the phone, there’s more marketing? Honestly, where did you think you were coming today? Yes, of course, there is more marketing to be done. Marketing is like a human baby, if you don’t feed and water it daily, it’s going to die. Ok, maybe I should have used a plant as a better example. The book launch is only the FIRST phase of your marketing plan! If you don’t continue to nurture each phase of your launch, your book will wither and die (annnnd there’s the plant analogy).

If you’ve done any of these things or haven’t done them properly, stop. STOP. RIGHT. NOW. Focus your efforts, come up with a plan, and start again. I’m always here to help if you want a free consult (30 minutes) all you need to do is email me (pandapublishing8@gmail.com) and I’ll guide you back onto the yellow brick road.

Here’s to your success! X LLB

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The Business of Books…

September 28, 2018– A lot of the time what happens in the book business is that new authors don’t treat it as such. I’m not only talking to our self-published friends, I’m talking to our traditionally published peeps as well. The easiest part of being an author is writing the book, and the hardest part is marketing it, hands down, that’s the absolute truth, and that’s coming from someone who has a marketing and advertising background.

I know what you’re thinking, doesn’t the publisher do all the work while I get to sit behind a table at (insert name of bookstore here) and sign copies of my books for all of my adoring fans while they bask in my genius? The short answer? No. The long answer? F#*& No. Newsflash: You are NOT Stephen King, and no one is here to see you.

Harsh but true. Here’s the thing, traditionally published authors are expected to market themselves alongside the publisher. If you’re not willing to put yourself out there and help with the marketing, promotion, publicity, and you’re not willing to put the work in you’re going down in flames, I would bet my business on that. It’s even more of a challenge for our self-published friends! My advice? Get a strong business background first and go from there, learn as much as you can and then implement the good stuff. And if something doesn’t work, you can always pivot and change directions with your marketing plan. In order to become any kind of successful author, or to be successful at anything for that matter, you’re going to have to do whatever it takes, and it’s going to take everything you’ve got.

One of the best pieces of advice I was ever given when I started all of this was, “When you’re writing a book it’s an art. When the book is finished, it’s business. Never confuse the two.” That piece of advice has been instrumental in me making decisions as a writer and business owner.

Keep your chin up, keep writing, remember that this is a business, and take all of the good advice you can get. Remember, you get what you work for, not what you wish for.

Write that on my tombstone.

X LLB

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