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Two Words Holding You Hostage

June 17, 2020– There are two words that hold us hostage; can you guess what they are? WHAT IF. Yep, what if holds us back more than anything else. The mere thought of failure and worst-case scenario thinking keeps us from realizing our dreams, finishing our novels/writing projects, and reaching our full potential. Today, we’ll be doing an exercise that will help with a case of the what if’s…check it out below:

  1. Write down a list of your worst what if’s: e.g. What if I quit my job to pursue my writing career and it didn’t work out? What if I write a book and can’t sell it? What if people hate my book? Write down everything you can think of that has the possibility of a negative outcome.
  2. Take the above list and write down the POSITIVE what if’s: e.g. What if I quit my job to pursue my writing career and become a best selling author? What if I write a book and I sell a million copies? What if people love my book and tell me how much they enjoyed it?
  3. Examine the lists and ask yourself if the worst did happen, would you be ok? Chances are YES. Also, make a list of HOW you can get to the positives. e.g. What if I quit my job to pursue my writing career and it didn’t work out? I could get another job or start saving money to take a year off and see what happens. What if I write a book and can’t sell it? I could take classes on how to market my work, how to network, and the best places to sell my book.

The point is to stay positive, be fearless, and have a plan in place! There’s no what if that you can’t handle!

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One Isn’t the Loneliest Number…(It’s the most dangerous!)

November 26, 2018– We’re talking about the business of writing again and this goes for authors too so listen up! One isn’t the loneliest number, it’s the most dangerous and here’s why; if you’re relying on one of anything, you’re about to have major problems.

The number one makes your business fragile, brittle, and wobbly. Here are some things that are bad when it comes to the number one:

  1. You only have one book.
  2. You only have one source of leads.
  3. You only have one major supplier.
  4. You only have one type of product.
  5. You only have one major customer.
  6. You only have one type of service.
  7. You only have one source of income.

Why is this so bad? Because having one of anything simply leads to ONE, SINGLE point of failure. This means that any small change in circumstances could devastate your business and your career. Don’t put yourself in this situation, start working on multiples. Multiple books, multiple income streams, multiple buyers and suppliers and products. This way, if one thing fails, you can pivot to the next thing. I run my business under the constant question of, “WHAT IF?” and this way of thinking has saved me more than once.

  • What if your largest customer leaves you for the competition or they don’t require your products/services anymore?
  • What if your main source of leads dries up?
  • What if your main marketing strategy stops working?
  • What if your supplier goes out of business?
  • What if you don’t have e-books and the bookstore you have your book in goes out of business?

What if, what if, what if? Some people may disagree with my way of thinking and say that I’m being pessimistic and looking at the glass as half empty. Think what you will but this strategy allows me to prepare for the worst and hope for the best; it also allows me to have a plan of action should the crap hit the fan. This way of thinking allows me to feel more in control and that I can handle anything that gets thrown my way because I constantly have a backup plan.

As an author and entrepreneur are you prepared for the worst? Things change constantly and change is the only constant. Be prepared and get to work with new books, new products, new strategies, and new contacts.

X LLB

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What is Your Definition?

August 10, 2018- What is your definition of being a successful author? This is the question that I ALWAYS ask the authors that I work with; whether self-published or traditional, it’s important to be able to answer this!

You are the only one who can define success and everyone’s definition and idea of success is different. Here are some answers I’ve received over the years after posing the question:

  • If I sell $1 million dollars worth of books
  • If kids read my book in their school
  • If I have a huge house, and an in-ground pool, and a convertible
  • If people line up to see me at book signings
  • If I become famous around the world
  • If someone tells me I’m their favourite author
  • If my book helps one person
  • If a celebrity reads my book and gives me a shout out on social media
  • If I’m a bestseller on the NY Times list
  • If I get a tv interview
  • If my book gets turned into a movie

So, as you can see, there are a lot of DIFFERENT versions of success and it’s all dependent on how you choose to define it! Write down your version of success and start working towards that goal. There are no wrong answers! Remember, you can’t hit a target that you can’t see. Here’s to your success, whatever that may be.

X LLB

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