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Separating the Best From the Rest

June 2, 2021-We’re talking about author mindset all this month! This is a really fun topic for me to speak on because sharing my knowledge and what I’ve learned over the years not only lets me practice and solidify what I’ve been taught, but more importantly, it helps me help you.

Do you know what separates the best authors from the rest? Here’s a hint, it’s not what; it’s why. Most people have no idea why they do what they do each day. If you ask them, “Why do you work at such and such?” They’ll say, “It’s a job; it pays the bills.” Does that get them excited to jump out of bed in the morning and live their purpose? Doesn’t sound like it!

I want you to really examine your why. Why do you want to be an author? Or, if you already are an author, why do you want to continue to write? See, we must have a higher purpose that is bigger than ourselves. A lot of people will say, “I want to write books full-time to pay the bills and leave the job that I hate.”

What if I were to tell you that if you attached your writing or desire to be an author to a higher purpose that the money would follow? Would you trust me?  You should. When we get down to brass tacks, it’s never about the money; it’s about why we’re here. Everyone is given a gift and is supposed to use it during the time (however long or short) that we are on this planet. If you’re feeling unfulfilled, like something is missing, or that you’re floating through life on a rudderless boat, you need to explore your motivations and desires much more deeply.

Take out a piece of paper and a pen or grab your laptop and complete the following exercise:

  1. What do I want?
  2. Why do I want it?
  3. What is my purpose?
  4. What excites me?

Once you answer the questions above, you’ll find your why. Without the WHY we have no direction. Without the WHY, we won’t be super pumped to jump out of bed in the morning and start our day. Without the WHY, when the dark days come, we’ll just throw up our hands and quit instead of digging in our heels and remembering the reasons we should stay the course.

The most successful authors (and successful people in general) always attach their work to a higher purpose. Take a look at the biography of any famous writer and you’ll see that their purpose was to make a differenfe in the lives of others.

Do you want to know my why? This is a pretty personal question, and  I’ve spent years looking for answers in all the wrong places. Why do I do what I do? Why do I write books? Why do I publish books and help self-published authors?

I do what I do to help fight illiteracy because I know that literacy equals power and freedom and breaking generational chains of poverty and crime. I do what I do because I want to leave a legacy for my nephews and niece to be proud of.  I write books because I want kids to love reading; I want to ignite a fire so deep within them that it lasts a lifetime, and I want them to be voracious young readers that change the world. I publish books and help self-published authors because it is a privilege and an honour to be a small part of helping someone realize a dream. I do it because literacy, and marketing, and business, and writing, and books, and stories, and authors are my passion, and THAT is what I was put here to do.

So, what about you? What’s your purpose as an author? Why do you do what you do?

Examine your why. You may be surprised at what you find out.



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Best-Seller Status

January 4, 2020– Today we kick off our month-long exploration of How to Become a Best-Selling Author! As a side note, Best-Seller Bootcamp starts today: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House

The first thing you need to do is define your goals for becoming a best-selling author. I like to use the rule of 7 Whys. The process looks like this and it’s imperative that you see the exercise through even though it can be difficult at times. Here’s a sample for you so that you can fully understand the psychology and reason behind your goal.

Start with the question, Why do I want to be a Best-Selling author?

  1. Because I want the status of best-seller on my resume. Why? 
  2. I want the status of best-seller on my resume because it will give me credibility as an author. Why? 
  3. I want credibility as an author because I want respect from my peers. Why? 
  4. I want respect from my peers because it will make me proud of myself and my work. Why? 
  5. I want to be proud of myself and my work because this will make my family proud of me too! Why?
  6. I want my family to be proud of me because I was raised by a single mom and I don’t want to let her down. Why?
  7. I want to make my mom proud because she gave up everything for me. I want to show her that I can be a success and that all of her hard work wasn’t all for naught.

Boom. There’s the reason and the psychology behind WHY that particular person wants to be a best-selling author.

By this point, you get the picture. Continue the 7 Whys exercise until you boil it down to one final answer of WHY you want to become a best-selling author. Only YOU know why you want to do this, your answer is very personal; if we set goals for ourselves with no idea of why we want to achieve them, we’re only setting ourselves up for failure. Everything we strive for has an underlying reason as to why we want to do something. Sometimes we lie to ourselves and say that we want to do it for reasons that are superficial such as status, money, or fame, but at the end of the day, that stuff doesn’t matter. What matters is the WHY behind all of that because, during the tough times, you’ll be able to draw on your WHY to keep going, stay focused, and see your goal through to completion.

I hope that you’ll join me this month as we dive into best-seller status! For additional information, in-depth exercises, and access to Lacey as your mentor for the month, check out the Best-Seller Bootcamp here: Best-Seller Bootcamp January 4th-31st – Pandamonium Publishing House