March 9, 2019– Hi, friends! Today’s podcast is about book signings and alter egos. Click on the link below to check it out!
February 20, 2019– So, you’ve self-published a book, and now you want to pitch your book to a literary agent. This is a tougher road to submission versus the traditional route because publishing is all about sales figures. It can be confusing and frustrating so here’s how to do it right and get your query read!
- Sales. Yep, the almighty dollar. Publishing is a business and should be treated as such. How many copies has your book sold? This does NOT include FREE downloads. Please do not query an agent unless you’ve sold 2000-3000 print books or 10,000-20,000 ebooks. Agents look for books that encompass money and success, you must show that your work is above the millions of other books that are self-published each year and one way to do this is to put your money where your mouth is. Prove that your book is saleable with the cash it’s already raked in.
- Media attention. Amazon reviews don’t count so I’ll stop you right there. Query an agent only when your book has received reviews from mainstream media such as newspapers, magazines, and tv shows. The bigger, the better!
- Bring on the accolades. Has a high profile author or celebrity said something nice about your book? Has an expert in the field you’ve written about endorsed your work? If not, don’t approach an agent until you’ve got some attention from notable names! A blurb or endorsement from a well-known person is an invaluable marketing tool that will better your chances of an agent wanting to represent you.
Eventually, we will delve into the how-to of getting a literary agent to represent your work, but that’s for another blog post down the road. Start with this and when you fulfill the above requirements, we’ll talk. Happy writing! X LLB
September 28, 2018– A lot of the time what happens in the book business is that new authors don’t treat it as such. I’m not only talking to our self-published friends, I’m talking to our traditionally published peeps as well. The easiest part of being an author is writing the book, and the hardest part is marketing it, hands down, that’s the absolute truth, and that’s coming from someone who has a marketing and advertising background.
I know what you’re thinking, doesn’t the publisher do all the work while I get to sit behind a table at (insert name of bookstore here) and sign copies of my books for all of my adoring fans while they bask in my genius? The short answer? No. The long answer? F#*& No. Newsflash: You are NOT Stephen King, and no one is here to see you.
Harsh but true. Here’s the thing, traditionally published authors are expected to market themselves alongside the publisher. If you’re not willing to put yourself out there and help with the marketing, promotion, publicity, and you’re not willing to put the work in you’re going down in flames, I would bet my business on that. It’s even more of a challenge for our self-published friends! My advice? Get a strong business background first and go from there, learn as much as you can and then implement the good stuff. And if something doesn’t work, you can always pivot and change directions with your marketing plan. In order to become any kind of successful author, or to be successful at anything for that matter, you’re going to have to do whatever it takes, and it’s going to take everything you’ve got.
One of the best pieces of advice I was ever given when I started all of this was, “When you’re writing a book it’s an art. When the book is finished, it’s business. Never confuse the two.” That piece of advice has been instrumental in me making decisions as a writer and business owner.
Keep your chin up, keep writing, remember that this is a business, and take all of the good advice you can get. Remember, you get what you work for, not what you wish for.
Write that on my tombstone.
May 16, 2018- My book is here! Now what?
I hear this statement all the time from new authors and although it’s a valid question…it makes me cringe. I know that this might sound a bit harsh, but as your big sis in the writing world, it’s my job to bring the rain…I mean truth. It makes me shudder because it tells me that the author didn’t put in the work BEFORE finishing their ms and they’re about to have one hell of a rough time. Give me a chance to explain.
I’m focusing on one camp of authors, and that is our self-pub’d friends. So, the author has done the work, their book is completed, printed, and ready for sale! Yay right? Hold on a second…now is where the real work begins.
Too many times our self-published friends end up with a garage full of boxes of their books and that makes me sad because it doesn’t need to be that way! It’s not that the book was sub-par, it’s that they didn’t have a clear plan as to what they’d need to do at the selling stage. It’s an amazing feat to finish writing a book, but the truly incredible achievement is getting them into the hands of readers. A lot of the time there are visions of grandeur where tons of people line up to meet the author at book signings. Let me break it to you gently, this doesn’t happen unless your James Patterson or you’ve marketed the S*&T out of your upcoming event/book signing/book.
How are our friends going to sell their book? Where are they going to sell their books? Are the books available in print only or are they available electronically as well? Do they have a marketing plan? Do they have a solid author platform? And so on. See my point?
Let me pass on the best piece I’ve ever received from my mentor, “When you’re writing the book, it’s art. When the book is completed, it’s business-NEVER confuse the two.” That statement will stay with me for as long as I am in this world of publishing and well beyond.
My advice is to finish the manuscript, and then, before getting to the books in hand stage, craft your marketing plan and answer, at the very least, the questions above. It’s harder than it looks in the self-publishing world! Be prepared and remember that I believe in you! Tell your story-the world needs it.