September 24, 2020– Before COVID happened, I popped into an Indigo bookstore in my city. Bookstores are my happy place, and I love to browse the different sections and topics; I always seem to find my way into the children’s area. Often, the store has local author visits where writers can set up a table and sell their books to customers in-store.
I wandered over to the author’s table, and the woman looked up at me as she was sitting there reading a book. I was the first to engage in conversation; I asked her how it was going, and if she had been busy with customers. She told me she hadn’t, and she wasn’t really into the “sales part” of writing and that she preferred to write the books and stay “behind the scenes.” I asked her what she thought would happen after she published her book, and she said that she hadn’t thought that far ahead. I asked her about her sales goals and if she had a plan for her book going forward. Again, she said she “hadn’t thought that far ahead.” She went on to tell me that she had spent a pile of money self-publishing her book and that now she had a garage full of unsold copies that she wasn’t sure what she was going to do with now. She also said that she wished she had more sales and that she wanted to, at minimum, break even.
I see this a lot, and it’s a shame because her book was quite good and the subject matter was interesting. As an author, you need to ask yourself the following questions:
- Are you where you want to be?
- What are you doing to get there?
- What can you improve?
If we use the woman above as an example to answer these questions, here’s what we come up with:
- She is not where she wants to be. What she wants is more sales, she wants to break even, and she wants to get rid of the inventory of books in her garage. She should be specific about her goals.
- She is going to book store events, but not much else. She needs to start brainstorming about how she can sell her books—Eg. Online platform, other book stores, schools, festivals and events etc.
- There are a lot of things she can improve; the first thing is engaging with customers when she has them in front of her, hand out literature, talk more about her book, get on social media etc.
You can’t hit a target that you can’t see. So are you where you want to be as an author? What goals do you have for your work? How will you get there? What plan of action will you take? How will you improve your current situation? These are important questions that need answers.
September 7, 2020–Happy Monday, Friends! I recently re-read The Science of Getting Rich by Wallace D. Wattles, and I must say, reading it a second time is when more of the information sank in. Part of the book talks about taking inspired action, so that’s what we’ll be chatting about today in this blog post; let’s explore what inspired action is and what some action steps are that you could take to change your writing life.
Inspired action is when you get an idea, and you act on it immediately. Some of these ideas happen while having a shower, exercising, or meditating, but they all have one thing in common, you suddenly have a great idea, and without thinking about the nuts and bolts of it, you act on it right away.
If we’re quiet enough, we can hear our subconscious, and that’s where the magic happens! There has been a lot of debate around books like The Secret and Law of Attraction type works, where some people think that all they have to do is think good thoughts and suddenly their mailbox will be full of cheques and money; that’s not how it works. Yes, positive thinking and maintaining a positive attitude are essential to success, but the other piece of the puzzle is that you must take action.
So, how do we take inspired action for our writing/book business?
- Meditate /quiet your mind: This is the best way to solve any problem you have. By quieting your mind, you are allowing your subconscious to take the wheel and come up with solutions that your conscious mind may not have thought of. 10-15 minutes daily is great to start with, and you can work your way up from there. If your goal is to sell more books, but you don’t know where to start, before your meditation, ASK your subconscious how you can meet your goal.
- Be Clear: You can never get what you want if you don’t know what that is. Maybe your goal is to have one of your books hit number 1 on the best sellers list, or you want to sell 5000 copies of your book, or you want to see your book in the hands of a celebrity. Whatever your goal is, make sure that you are crystal clear. Don’t worry about the details of how it’s going to happen, just take action and keep taking action. It’s only a matter of time before things will materialize. You’ve got to put the work in though!
What can we do to take action now based on our goals?
- Don’t overthink, instead DO: When you have an idea, act on it right away. No matter how silly it seems, it could be what holds the key to success. Once, I was trying to think of a way to get some information on specific police procedures for one of my novels. I contacted a friend who put me in touch with the head of Toronto Homicide, who ended up consulting on my book. Also, that led to a private tour of the Ontario Police College, where I got to ask as many questions as my heart desired, and I got to view the campus, library, and ballistics room/training course.
- Make your requests known: I know a lot of people may disagree with me on this one because some of us are surrounded by folks who don’t want to see us succeed. Sad, but true. Plus, when people don’t know what you’re working on, they have nothing to attack. But I believe that the Universe conspires to give us what we want if we ask and take action. Other people can help us with ideas, materials, funding, answers and more. And we can help them too; life is reciprocal. If you don’t ask for what you need, you’re not taking action, are you? The person you ask may not be able to help you directly, but maybe they know someone who can. I once sent a letter to the Port Authority in my city to see if they wanted to buy copies of Panda the Very Bad Cat to give to kids at their company Christmas Party. They said yes, and placed their order. I have no idea why I picked that specific place, but it was inspired action, and all I did was ask.
Happy Monday! Here’s to another amazing week. X LLB
December 12, 2018– Goals are important for everything in life. If you’re a follower of this blog, you’ll know that I’ve said it a million times, “You can’t hit a target you can’t see.” I’m a firm believer that goals are essential for success, and here’s the thing, even if you fail to reach your goal, you’ll be a hell of a lot closer than you would be if you had never set a goal in the first place.
So, as the end of the year looms closer, it’s time to focus on what you want for 2019 and beyond regarding your writing career!
Here are some things that you could consider, but remember, goals are personal, and it all depends on what YOU want for yourself. Will 2019 be the year that you:
- Finish your novel– make this the year that you finally finish it! Set a timeline and stick to it. Stop procrastinating!
- Start a writing business-figure out what you need to do and get it done. Start with one thing at a time. A lot of info is available online, and you can always bring in the pro’s for help, talk to your accountant, bank, whoever you need to help point you in the right direction.
- Write every day– If you choose this goal and stick to it, you’ll get an UNBELIEVABLE amount of writing done. Your writing will improve, you’ll get better at self-editing, and you will have accomplished something that only professionals do. This will be a fabulous 2019 goal if you’re serious about turning your writing into something. Set a goal of words or pages per day and sit your ass in the chair. Make an appointment with yourself and DON’T CANCEL.
- Join a club-Is this the year that you’ll finally join like-minded authors? Will you complete continuing education to start or continue to hone your writing skills? Will you say yes to new opportunities? Are you ready to break out of your shell and see what’s in store for you?
I’ve got my own goals in store for 2019 that I’ve already started. So why should you wait? Start working on them now and just think of all that you’ll get done before January!
Here’s to your success in 2019 and beyond!