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F**K It, Do What You Love By John C. Parkin

April 19, 2019– About a year ago I read this wonderful little book called F**k It, Do What You Love by John C. Parkin. The basic overview of this book is to take a risk, take a leap, do what you love, and it will all work out. There are some things that I really liked about this book and other things that I didn’t, just as in any other book I’ve ever read.  Let’s focus on one really cool exercise that the book gives as homework.

Ask yourself the following questions and write down your answers in a journal…ready?

  1. What do you love doing? (We aren’t just talking career here, we’re talking EVERYTHING you love to do)
  2. What did you used to love doing? (Childhood memories or anything in the past that pops into your mind)
  3. What can you imagine loving to do in the future? (Completely new stuff that you have yet to experience)

What do you notice about your answers? When I did this exercise I noticed that my answers to the first question came very quickly and the list was long! I also noticed that I get to do a lot of things that I love each and every day and for that, I am so grateful. The whole point of the above exercise is to figure out what you love doing and do more of it. For the author of the book, he quit his job, moved to a different country, wrote a book (this one), and started teaching. If we aren’t clear on what we want, how can we ever achieve it? There are many other exercises in this book and it’s definitely worth reading!

X LLB

 

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Everyone is Better Than Me…

April 18, 2019– As writers, we often think this. It usually happens when we run out of coffee and are staring at a blinking cursor on a blank page while simultaneously banging our head against the desk. Let me be honest, there are a lot of writers out there who ARE better at writing than you. And they’re better than me too. Sometimes it comes down to basic things like sentence structure, plot lines, and good old-fashioned storytelling. Listen, we have to accept the fact that we aren’t as good as we could be and that there is always room for improvement. The point is, what are you going to do about it?

 

  1. Start reading more. I’m serious. If you’re not reading, you can’t possibly have the tools or the knowledge to be able to write like you should. Get your hands on anything and keep reading. We know this from literacy studies with kids; the studies show that kids who read more do better in writing and in school. Let’s take a page out of their book (pun totally intended) and read as much as possible.
  2. Find your weak spots. If you don’t know where your writing sucks, ask someone to tell you. Join a group of professionals or give your manuscript to someone who doesn’t like you. I’m not kidding, the problem with having our work critiqued by family and friends is that they love us and the last thing they want to do is hurt our feelings. Why do you think I’ll never send a manuscript to my mother? Because I could copy the phone book (do these still exist?) and she would say it’s the best thing she’s ever read. You need honest feedback if you want to become a better writer. Once you find your weak spots you can fix them. You can’t fix what you don’t acknowledge.
  3. Practice won’t make you perfect, but it will make you better. If you’re not writing something every single day, then you’re not serious about becoming a writer. You need to be constantly writing because it will help you refine your craft and find your voice. Practice writing introductions, practice writing characters and plot lines, practice writing endings if these are the points you’re lacking in. Like the post on Monday, it takes approximately 10,000 hours of doing something to become an expert. How are you supposed to become an expert if you’re not practicing daily? Listen, you’re never going to be perfect and you’re going to have people who hate your work. But, if you’re willing to take it all in stride and continually improve then you will be successful. You’re not everyone’s cup of tea nor should you be. Your writing voice is as unique as your perspective of the world is. Keep going no matter what.

There are writers who are better than us and there always will be. Don’t let that stop you from doing what you want to do with your life. X LLB

 

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Diary of a Wimpy Kid…Writing Advice from Jeff Kinney

April 15, 2019– I love this advice from none other than Jeff Kinney! I also love that he mentioned another fabulous book (which I adore), Outliers, by Malcolm Gladwell. Check out the video below and also check out the books!

https://www.youtube.com/watch?v=SP5bOnLaj3c

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Did You Blow It?

April 12, 2019– Uh oh, did you totally screw up? Did you drop the ball? Did you blow your one and only shot at properly marketing your book? Well, the good news is, you can start over and begin again, this time more intelligently. Today we’re talking about the top three book marketing mistakes that authors make. Is this you? I hope not.

  1. Starting too late. This is the number one thing that will KILL your sales and have you spending money like it’s no one’s business. Waiting until your book is published before marketing it is a terrible idea. It is NEVER too early to start marketing your book. NEVER TOO EARLY.
  2. Scattered efforts. If your book is for everyone, it’s for no one. I say this all the time. Same goes for your book launch. If you’re scattering your marketing efforts then you’re also scattering your money and time. Please don’t market your book to everyone! This is a huge mistake and such a waste of energy.
  3. Phase Fatigue. Hold the phone, there’s more marketing? Honestly, where did you think you were coming today? Yes, of course, there is more marketing to be done. Marketing is like a human baby, if you don’t feed and water it daily, it’s going to die. Ok, maybe I should have used a plant as a better example. The book launch is only the FIRST phase of your marketing plan! If you don’t continue to nurture each phase of your launch, your book will wither and die (annnnd there’s the plant analogy).

If you’ve done any of these things or haven’t done them properly, stop. STOP. RIGHT. NOW. Focus your efforts, come up with a plan, and start again. I’m always here to help if you want a free consult (30 minutes) all you need to do is email me (pandapublishing8@gmail.com) and I’ll guide you back onto the yellow brick road.

Here’s to your success! X LLB

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The Power of Hash(tags)…

April 10, 2019-LOL! This has to be one of my most favourite blog titles to date. Seriously, too funny! As a business owner, author, and entrepreneur, I know how ESSENTIAL it is to be on top of things like hashtags. If you’re an indie author or a business owner, you need to know the power of hashtags! And if you’re not using them or using them incorrectly, you aren’t only hurting yourself, your business, the environment, and baby animals everywhere. Honestly, sometimes I just throw in nonsense to make sure you’re paying attention. I know that for some of you, hashtags, social media, and marketing can seem daunting, but let me assure you, with a bit of help you can do it!

Let’s start from the beginning, what are hashtags? It’s the pound sign (#) with a word or phrase after it. They’re used on social media and they identify specific messages or ideas. Get it? #hamont (Hamilton Ontario) which has been hashtagged 1.7 MILLION times. People use the hashtag symbol (#) before a relevant keyword or phrase in their Instagram post/Tweet/Facebook Post to categorize those messages/tweets/posts and help them show more easily in social media searches. Clicking or tapping on a hashtagged word in any message shows you other tweets/messages/posts that include that hashtag. Hashtags can be included anywhere in a tweet/message/post.

Hashtags are a great way to build your brand, boost your marketing, and keep in touch with your audience! Interestingly enough, using hashtags in your social media posts can greatly increase your engagement and Twitter reported that brands who use hashtags see a FIFTY PERCENT(!) increase in post engagement. See why this is essential?  Tweets, Instagram Posts, and Facebook updates that include hashtags were 55 percent more likely to be retweeted and shared by other users.

If you’re not hashtagging your social media posts, you are seriously missing out! Get on it today.

If you want more help with which hashtags to use and how not to annoy your audience by hashtagging everything, send me an email at pandapublishing8@gmail.com and I’ll send you our package pricing.

X LLB

 

 

 

 

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How to Write a Book (Ted Talk)

April 5, 2019-Love this Ted Talk by Mattie Bamman! Check it out by clicking below.

https://www.youtube.com/watch?v=3cfBIrzwigA

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This Could Be The Shortest Blog Post Ever…

April 3, 2019– Did you see the image that goes along with this blog post? It says, How to Sell Books Without Marketing. I’m going to tell you exactly how to do that in two simple words, YOU. CAN’T.  It makes me crazy when people go around spewing incorrect and irresponsible advice to self-published authors who really want to sell their books.

Marketing is the catalyst that moves EVERY business, not just the book business! Without marketing, how are prospective readers ever going to find out about your work? Without marketing how can they find where to buy your book? Where can they find out about you as an author and how can they find out about new releases you have coming out? ONE WORD. MARKETING. Let’s explore a couple of different options for the best ways to market your self-published book.

  1. Word of mouth. We all know that word of mouth is the best way to sell anything; from movie tickets, insurance, books, and everything in between, word of mouth is the most trusted source of marketing. Word of mouth marketing is the most effective form of marketing because people trust the opinions of others (their peers, friends, relatives, and their immediate circle of people). Let’s say that you’re out on the weekend with some friends and one of them tells you about a fabulous new restaurant in your town; they talk about how excellent the service was, how fast their food came out, and the stunning decor of the restaurant. They also tell you that it was the best steak they’ve ever had and that you must try it! What are you going to do? You’re going to check it out of course! Same goes for books, readers who liked your book are more likely to tell others about it, this will lead to more sales of your title and at the very least, more hits on your website!
  2. Interactive marketing. This is also known as event-driven marketing which means that your readers have a two-way communication channel to connect them to your company. You as the author interact with your readers on many different levels and some of these include, shows, book signings, skype sessions, library talks, and any time you’re out in public. Interactive marketing is essential to your success because it lets your readers know that you care about them and what they have to say. It lets you meet them face to face and create a two-way relationship!

The above two types of marketing are obviously not an exhaustive list of all the options that are available, but they are an excellent and most important place to start.

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All Of Your Books Have Money In Them…

April 1, 2019– It’s the first day of April! Yay! Let’s hope that spring is in the air and that we’ll finally be able to venture outside sans parka. Today, I want to talk about the value of the books that you already have on/in your bookshelf, Kindle, iPad, phone, and digital libraries; it may seem crazy to think that every single book you own has the potential to make you a lot of money. I can’t remember who said it, maybe it was Mark Cuban, but whoever it was said, “Each book I read has at least one, million-dollar idea inside.” How do you find the money? Let’s explore!

  1. Inspiration to write your own book. This is definitely one way to make some dollars especially if you’re already a writer with an established reader base, but even if you aren’t, you can always find ideas to write about that could be the key to unlocking a potential book deal with a publisher!  Looking through books you already have can spark a new idea for a book of your own. After all, where do new ideas come from, right?
  2. Advice you can follow. If you have books about investing, the stock market, how to save money, and other financial advice, imagine implementing just one idea and how far ahead you could be this time next year! This happened to me personally when I read the book titled Profit First-it changed the way I budget for my business and I’ve never looked back!
  3. An idea that you can implement. Let’s say that you’re a cat lover/expert and you’ve got Modern Cat Magazine strewn across your furniture and on every nightstand in your home; it may be enough to spark a new idea that can make you money such as developing a new toy for cats, or a cat sitting business, or hosting a cat show that you’re going to spearhead in your city. Maybe you know enough about cats to query the magazine for a writing gig; you never know when inspiration can hit like a pound of catnip!
  4. A new view on an old perspective. This happens a lot in medical journals with new information coming to light all the time. First coffee was bad for us (this sentence was difficult to write and totally blasphemous), now it’s good. Then it was too much sleep, too little sleep, cell phones are bad, cell phones are good (debatable), and the list goes on and on.  Sometimes all it takes is a different perspective to open up a new side of your brain and spark an idea. By solving new problems, you can make a lot of dough. For example, you’ve been doing a lot of reading on the benefits of essential oils, perhaps you could host a workshop where people can make their own combinations or host a talk at your local health food store about how essential oils changed your life! The possibilities are endless.

We know that knowledge is freedom, but did you know that knowledge is also financial freedom if you act on it? Here’s to your success now and always! X LLB

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Are Your Customers Qualified?

March 29, 2019-You may find yourself squinting at the title of this post. Yes, I’m talking about the business of writing and why it’s so important to qualify your customers! Let me back up for a second and explain what I mean; this may be hard to believe, but sometimes, it’s a good idea to turn away paying customers.

If you run any type of business where you sell services, you’ll understand exactly what I’m saying! Some customers just aren’t worth the time, energy, attention, or risk. Harsh? Maybe, but this is where qualifying your customers is going to save you a headache (at the very least) in the long run.

To qualify your customer means to determine whether or not that they’re a good fit for you and your business before they sign a contract for your services. By evaluating them before you decide to work with them, you’re minimizing the chances of wasting your time and theirs. It’s essential for you, as a business owner, to decide and be very clear about who your ideal client is; you’ll screen out the ones who don’t fit that description and this will allow you to focus on serving your best customers well.

I personally meet with every single potential client who wants to hire Pandamonium Publishing House for our services so that I can decide whether or not we are going to work with that person. It’s also important to know that this is in the client’s best interest as well! Here’s how I evaluate the clients that want to work with us:

  1. Do they have a positive attitude? This is essential and that’s why it’s at the top of my list. It’s much easier and much more enjoyable to work with someone who is positive!
  2. Are they open communicators? If they’re not a good communicator, this is a red flag for me! Because if they’re not, how can we possibly work together on a project that requires constant communication for it to be completed?
  3. Are they clear about what they want? How can I know what they want if they don’t? I’m not a mind reader and if they’re not clear about their vision or how they see the end result, there’s no possible way for me to deliver it to them.
  4. How do they take constructive criticism? People who get defensive, or who think that they know it all, or are offended and irritated by constructive criticism are not good fits. Imagine telling this prospective client that something in their manuscript needs to be changed and they flip their lid, or sulk, or call you every name under the sun…sounds fun doesn’t it? NEXT!
  5. Can they take direction and instruction? Same as above. If they can’t take direction and they’ve hired us to oversee a project, there can’t be two cooks in the kitchen.
  6. Do we have matching values? You’ll never EVER see me publish a book about zoos, animal abuse, or animals in captivity because all of these things go against my personal values. Working with people that have values that parallel your own is essential. I’m not saying they have to believe what you believe, I’m saying that you need to remember what matters to you and to be authentic to your own self and your own beliefs. That goes for both parties.

Now, remember, my business and I are not the best fit for everyone and that’s ok! It’s essential to know what you want, who you are, what you stand for, and who you want to work with as well as who you don’t want to work with. Clarity as key. I urge you as a business owner to make a list of your ideal client and stick to it. X LLB