October 29, 2024– We’ve spoken at length about the importance of using visual images to draw your readers into your posts and marketing. Today, I’m going to give you the data on just how important visuals are! You know I love numbers (and I hope you do too!), so let’s dig in:
1) 90% of information transmitted to the brain is visual.
2) Presenters who use visual aids are 43% more effective in persuading the audience to take
a desired course of action.
3) 40% of people respond better to visual information vs text.
4) Text=short term memory Images=long term memory. For example, it’s much easier to
show a square than to describe it.
5) Users only have time to read 28% of the words on a web page.
6) 79% of users scan any new page they come across and 16% read each word.
7) High-quality infographics and images are 30x’s more likely to be read than text articles.
8) Using infographics can cause a growth of 12% in site traffic on average.
*Source: The Power of Visual Communication
The bottom line is that all your posts and marketing should include visual images that evoke a response in your reader. Infographics are one way to do this because they can help your readers understand complex concepts more quickly and easily. When explaining data or things that are
more scientific in nature, for example statistics, use infographics to communicate clearly with
your audience. Here are some things you may choose to include:
1) Charts
2) Graphs
3) Diagrams
4) Icons
5) Statistics through text AND visual representation
Remember that just like every other piece of marketing, your infographics and images should:
1) Be on brand. They should represent what you and your books are about.
2) Be in your color scheme/use your logo/link back to you. They should contain your
company colors so that your readers have a seamless message no matter where they get
their info from whether it’s your website, social media, or print marketing.
3) Tell a story. Just like your books, your infographics need to tell a story!
4) Include a call to action. Marketing efforts are wasted if you don’t include a call to action
on every single thing you send out. Call or click today! Send us and email for more
information, Book your spot now! etc.
If you’re interested in learning more about marketing your book(s), send us an email at pandapublishing8@gmail.com to see how we can help!
